Brand identity for a marketing consulting company
- Status: Closed
- Prize: €100
- Entries Received: 97
- Winner: youssefelbitar
Contest Brief
// Company Name : GAMMA SAGITTAE.
// Business Sector : Consultancy, acting as the bridge between the ICT department and business.
// General Instructions:
• Both the logos and the pattern should maintain consistency in terms of design, style, and color palette.
• They should be adaptable to different mediums: print, web, merchandise, etc.
• Black and white versions of each logo and pattern are also required for specific uses.
// Main Logo Design :
• Dominant Colors : Navy blue, gold, dark mauve, and silver.
• Type : A combination of textual and visual elements. Typography should be simple and sans-serif. A distinctive symbol should accompany the name.
• Style: The design should be sleek, modern, and professional.
• Inspiration Concepts: Consider incorporating or choosing among the following ideas: an arrow (symbolic of Sagittarius), bridges (representing connection), stars, or constellations. These concepts should be stylized and incorporated meaningfully to emphasize the linking role of the consultancy.
// Sub-logos :
Create four sub-logos that stem from the main design. These logos will respectively symbolize the following values:
Sub-Logos:
Performance
• Description: This logo should convey the idea of getting things running correctly, optimizing team workflows, managing retroplannings, and refining internal processes.
• Elements to Consider: Gears, upward arrow, stopwatch.
Elevation
• Description: This is about enhancing the team's work quality while elevating them. By extension, it's also about elevating the client company to excellence.
• Elements to Consider: Mountains, ladders, wings, or clouds.
Trust
• Description: The main goal here is to highlight the importance of trust between business and IT teams, in order to foster synergies. Although empathy is a mechanism, trust lies at the heart of this logo.
• Elements to Consider: Handshake, bridge, anchor.
// Patterns:
• Usage: The pattern will be used on various mediums, mainly brochures, but should also be adaptable for other uses such as websites, business cards, etc.
• Description: The pattern should reflect the values of GAMMA SAGITTAE and remain consistent with the logo designs. It should add a distinctive and professional touch.
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