Design a Logo for Park Chalet in San Francisco California!

  • Status: Closed
  • Prize: $108
  • Entries Received: 61
  • Winner: crystales

Contest Brief

***UPDATE***
We extended the contest 3 days to implement our feedback based on what we liked. Please use the following information:
1. Name: Park Chalet Coastal Beer Garden
2. Include "Est. 2004"
3. Black and green (possibly blue or white) colors. Think "Coastal" colors

We have 3 distinct directions:
Option 1: Include elements 1-3 above. For imagery, consider including beer elements, windmills, nautical items (old diver helmet, nets, fish, mermaids), seafood. It is encouraged to creatively include "Park Chalet Coastal Beer Garden" in a cool way.
Option 2: Just two letters "PC" as the main name (possibly text underneath, maybe not). We like how the Hoffbrauhaus logo is simple and clean (now included below for reference). Instead of a crown consider an old nautical "Diver's Helmet" or a mermaid reaching for a beer or spearing a fish.

ORIGINAL BRIEF
Hello Talented Global Designers!

We need your help making our restaurant (Park Chalet) a new and modern logo that reflects our "coastal beer garden" brand in San Francisco. We are located in Golden Gate Park in San Francisco California, and we serve primarily seafood and also have our own brewery upstairs at our sister restaurant Beach Chalet. Think "handcrafted beer and quality seafood stretched out on the park grass on a hot summer day" kind of feel.

Since we are located in Golden Gate Park, SF locals eat out on the lawn for a truly unique dining experience. Our previous logo was green and black. Looking to have a modern but approachable feel to the logo.

Mock-ups encouraged! Please plan to deliver the finished file as well as an editable AI or Photoshop file (depending on whichever you are using). Bonus points if you hand-off a web file, high res file and low res file. Thank you!!!

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Employer Feedback

“Totally amazing work. Inventively creative, over-achiever as far as final product. Top notch designer willing to go the extra mile every time.”

Profile image DanMarketing, United States.

Public Clarification Board

  • eddesignswork
    eddesignswork
    • 8 years ago

    #74 Please check & rate... thanks

    • 8 years ago
  • tinmaik
    tinmaik
    • 8 years ago

    please check #78 and rate . Thank you Sir!

    • 8 years ago
  • bv77
    bv77
    • 8 years ago

    check #76

    • 8 years ago
  • alishahsyed
    alishahsyed
    • 8 years ago

    please check and rate #75

    • 8 years ago
  • DanMarketing
    Contest Holder
    • 8 years ago

    As far as imagery: Please rework your designs to now consider a mermaid reaching for a beer, a mermaid spinning slightly reaching for a beer, or a mermaid spearing a fish. THANK YOU! Sorry for the last-minute change, we just found out from the Owner that the name was changing.

    • 8 years ago
    1. DanMarketing
      Contest Holder
      • 8 years ago

      haha probably not Joey360... you are up against some amazing global designers...

      • 8 years ago
    2. crystales
      crystales
      • 8 years ago

      When you get a chance, please checkout the beer bottle mockup #63 and let me know what you think :)

      • 8 years ago
  • bagas0774
    bagas0774
    • 8 years ago

    please check entry #54 thank you

    • 8 years ago
  • tinmaik
    tinmaik
    • 8 years ago

    please check #45. Hope you like It

    • 8 years ago
  • DanMarketing
    Contest Holder
    • 8 years ago

    Hello All! Because of the last minute changes, I wanted to give you each an opportunity to revisit your design now that we can be more clear with what we want. I'll place updates in the brief at the very top. Thank you SO much to each designer who has taken the time to submit. We appreciate your work.

    • 8 years ago
  • bagas0774
    bagas0774
    • 8 years ago

    please check entry #40 thank you..

    • 8 years ago
  • tinmaik
    tinmaik
    • 8 years ago

    please check #33 and give some feedback. Thank you Sir

    • 8 years ago
  • DanMarketing
    Contest Holder
    • 8 years ago

    3. Possibly "Est. 2004 in San Francisco"

    • 8 years ago
  • DanMarketing
    Contest Holder
    • 8 years ago

    2. Est. 2004

    • 8 years ago
  • DanMarketing
    Contest Holder
    • 8 years ago

    1. Name: Park Chalet "Coastal Beer Garden"

    • 8 years ago
  • DanMarketing
    Contest Holder
    • 8 years ago

    Hello All! Thank you SO much for all of your amazing designs. **NAME UPDATE** Our restaurant name is Park Chalet and we will be known as a Coastal Beer Garden (not "Garden Restaurant"). Due to this name change today, please consider including the following elements:

    • 8 years ago
  • benson92
    benson92
    • 8 years ago

    Please check #28

    • 8 years ago
  • fen222
    fen222
    • 8 years ago

    I'm seriously working on it, sir. Would you like if this contest to be #sealed please? Thanks.

    • 8 years ago
    1. DanMarketing
      Contest Holder
      • 8 years ago

      Hello Fen, Thank you for working on this project for us! To get the absolute best logo our company can we are keeping the contest open. Thank you! Keep it up!

      • 8 years ago
    2. fen222
      fen222
      • 8 years ago

      Check #20 and give some feedback please. Thank you.

      • 8 years ago
  • eagledesignss
    eagledesignss
    • 8 years ago

    #17 kindly see

    • 8 years ago
  • vpavliuk
    vpavliuk
    • 8 years ago

    Check a new one. Or is it better to put a windmill instead of a tree?

    • 8 years ago
    1. DanMarketing
      Contest Holder
      • 8 years ago

      Hello Vpavliuk, I like the windmill instead of the tree. Also worth noting, Ocean Beach is right across the street. not sure how it would look with any wave elements on one side and the park/windmill elements on the other. Thank you!

      • 8 years ago
    2. vpavliuk
      vpavliuk
      • 8 years ago

      Hello, sir. I think we can point to proximity of the ocean at the лого, if it is fundamentally important. I have ideas for it. But it may be better to discuss them privately? I would like to ask you something about the place where your restaurant. Could you contact me in private message?

      • 8 years ago
  • tinmaik
    tinmaik
    • 8 years ago

    Please check #5 and #6 . Hope you like it. Could you give me some feedback to improve my designs. Thank you very much!

    • 8 years ago
    1. DanMarketing
      Contest Holder
      • 8 years ago

      Hello Tinmaik, thanks for submitting! The designs are beautiful but a bit feminine for what we are going for. Keep in mind we have a brewery, and are more upscale. Consider adding beach elements on one side, and park elements on the other. Or focus on the "Park Chalet" being included in the actual logo somehow instead of just written underneath. Thanks!

      • 8 years ago
  • DanMarketing
    Contest Holder
    • 8 years ago

    Please keep in mind this is an upscale SF restaurant. I'll add new assets right now of the logo of the sister restaurant so you can see what we went with for that particular restaurant. Clean, concise and modern imagery is encouraged. Also, just "Park Chalet" may also be acceptable. Thank you!!

    • 8 years ago
  • johanfcb0690
    johanfcb0690
    • 8 years ago

    Name?

    • 8 years ago
    1. DanMarketing
      Contest Holder
      • 8 years ago

      Hello! The official name of the restaurant is Park Chalet Garden Restaurant, but we are thinking of changing it to just "Park Chalet"

      • 8 years ago
    2. DanMarketing
      Contest Holder
      • 8 years ago

      Also, thanks for being so fast! Looking forward to what you submit.

      • 8 years ago

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