Design a template label for optical cleaning fluid

  • Status: Closed
  • Prize: $50
  • Entries Received: 54
  • Winner: Win112370

Contest Brief

Overview:
We are introducing a new cleaning product. Use your creativity to put together a label to add value to the product.

It will be used for 30ml drip, and 50ml spray bottles (black) and the box.
The colours are black (background), silver (textures/graphics) and red.
It must be striking and simple.

Further Direction:
It is a cleaning fluid which removes contaminants such as dust, smears, waterstains and smudges from surfaces. The textures (or similar - e.g. a fingerprint) of these should form the striking identity of this product (not all need to be used). These are located at : http://www.cs.columbia.edu/CAVE/databases/dirty_glass/texture.php
Creativity and skill in using these or similar textures is essential.
You must have the rights to use any additional fonts, graphics you use.

Front Face : Identify the product
Side faces: Key features / uses blurbs
Rear: Instructions, safety information, QR code + manufacturer

40x95mm
65mmx110mm

For the competition, choose ONE of the label sizes, keeping in mind that the larger size will hold exactly the same text and design, just redesigned/larger/shifted elements)

Fonts must be readable
Black background to create space when stuck on bottle

Essential text:
Fine Optics Cleaner
Strictly formulated according to Dr. Clay's original recipe

Dries streak free and spot free with minimal rubbing
Safe for optical coatings
Works every time

Directions: Clean only when nessesary according to the protocol and process described under 'fine optics cleaning system' at arksky.org/aso-guides

Keep away from children. Not be be taken internally. If accidentally swallowed, call the Poisons Information Center on 13 11 26

Manufactured by Astro Dog
According to Australian Standards
www.astrodog.com.au
(small logo and/or QR code)

Caution: Do not confuse the product identity with the logo.

Contents 30ml

Suggestions:
Work through the faces sytematically in segments - front face, side, and back.
Test it on a black tube (rolled up cardboard) or bottle first.
Some sample designs / starter ideas are provided.

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Winner
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Employer Feedback

“Win B had a good concept and quickly made any requested changes for a product labelling concept and had some creative ideas that set him apart from others. Great job!”

Profile image marcelteaching, Australia.

Top entries from this contest

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Public Clarification Board

  • marcelteaching
    Contest Holder
    • 4 years ago

    Two main designs are the stand ours currently, keep up the great work!

    • 4 years ago
  • metaphor07
    metaphor07
    • 4 years ago

    sir please check my new entry #58 #59

    • 4 years ago
  • marcelteaching
    Contest Holder
    • 4 years ago

    Hi All, the box size is 35x35x115 high.
    Instead of a fixed box design, we are using one box and putting a label on the box.
    So, the label for the box will be four faces of 35mm per segment.
    The ones at the side will be at the back of the box, one of the two front ones needs to be the main face.
    Font is incredibly important. I am making some more comments on font today.
    Thank you for all the entries so far.

    • 4 years ago
    1. rhhridoy35
      rhhridoy35
      • 4 years ago

      Check entry #53

      • 4 years ago
  • marcelteaching
    Contest Holder
    • 4 years ago

    Hi All, the box size is 35x35x115 high.
    Instead of a fixed box design, we are using one box and putting a label on the box.
    So, the label for the box will be four faces of 35mm per segment - it does not need to extend 115mm up.
    The ones at the side will be at the back of the box, one of the two front ones needs to be the main face.
    Font is incredibly important. I am making some more comments on font today.
    Thank you for all the entries so far.

    • 4 years ago
    1. rhhridoy35
      rhhridoy35
      • 4 years ago

      Check entry #53

      • 4 years ago
  • marcelteaching
    Contest Holder
    • 4 years ago

    In your design, think about what needs to be in the middle. It is the Center of the label. This is not a business card.
    Design the Center section first - then the left plate, then the right.
    Notice the three or four things it does in that blurb - make them bullet points?
    Read the description, notice it says fingerprints, smears, dust. These need to be cleverly integrated into your vision.

    • 4 years ago
    1. yunitasarike1
      yunitasarike1
      • 4 years ago

      Ok . I will make rervision Sir

      • 4 years ago
    2. rhhridoy35
      rhhridoy35
      • 4 years ago

      #52 Check please.

      • 4 years ago
  • marcelteaching
    Contest Holder
    • 4 years ago

    The label is going on a black bottle and must be black all the way around the edging.
    Your design will need to be scaled and put onto a slightly larger label also, so design it so this can easily be done.
    The label will need to be submitted in an AI file.

    • 4 years ago
    1. rhhridoy35
      rhhridoy35
      • 4 years ago

      #52 Check please.

      • 4 years ago
  • marcelteaching
    Contest Holder
    • 4 years ago

    Please experiment with different fonts for "Fine Optics Cleaner" - the font convey a factual and "reliable" feel.

    • 4 years ago
    1. rhhridoy35
      rhhridoy35
      • 4 years ago

      #52 Check please.

      • 4 years ago
  • rhhridoy35
    rhhridoy35
    • 4 years ago

    Dear Contest Holder, Please see my entry #52 by- #RownakHossain

    • 4 years ago
  • mangesh1986
    mangesh1986
    • 4 years ago

    #increaseprize #increaseprize

    • 4 years ago
  • aleemnaeem
    aleemnaeem
    • 4 years ago

    please have a look at #50 and share your valued comments

    • 4 years ago
  • marcelteaching
    Contest Holder
    • 4 years ago

    Poison information needs to be small. The manufacturer needs to be small.

    • 4 years ago
  • marcelteaching
    Contest Holder
    • 4 years ago

    Some general feedback: Consider using less red.
    Black and white with a little red can be very effective.
    The design should show a fingerprint, a smear and dust particles and be easily visible.

    • 4 years ago
  • aleemnaeem
    aleemnaeem
    • 4 years ago

    please check #20 if there is anything to change please tell

    • 4 years ago

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