Logo Refresh for Research Park

  • Status: Closed
  • Prize: $250
  • Entries Received: 126
  • Winner: graphicbooss

Contest Brief

The client is McMaster Innovation Park (MIP) is Canada's premiere research park. The park is 11 years old and desires to update its logo and corporate identity to be more modern and bold. That said, it also wishes to retain consistency and alignment with (i) its current logo and brand, and (2) its parent company McMaster University.

The logo should convey a spirit of innovation and entrepreneurship balanced with professionalism and rigor of our research. The maroon colour of the current logo should retained as the dominant colour. We are open to new or different accents to the maroon base. The logo should should look good in colour and black and white formats. The logo should also look good in either a landscape or portrait style with the correspondence words. It should be appropriate for business cards, PowerPoint, letterhead, merchandise, outdoor signage on varying surfaces, and clothing.

Adjective that may apply include: innovation, entrepreneur, grow, mentor ship, trustworthy, smart, research, business, commercialization, collision, collision space, cool, inspiring.

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