Marketing and brand design of beauty product

Status: Closed
Prize: $260
Entries Received: 117
Winner: GraphicDesi6n

Winner

Contest Brief

UPDATE:

We want:
Logo for "Lift and Perm" with the short "L&P" or "LP"

If you look at the attached pictures you see how the box looks that needs a design and how the products look that should carry the logo. We want a design for these. And try colors like the palette, gold and turquoise.

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Contest:
1. Logotype (that can be printed on bottles, boxes, towels, etc.)
2. Landing page design mockups (color, fonts, branding).
3. Box (package) branding and colors.
4. 2-3 sample ads / mockups for instagram marketing.

Brand:
Lift and Perm, L&amp;P, LP.

Product:
An online consumer can buy a box containing a kit and instructional material for making &quot;Lash Lifts&quot; on friends &amp; family (and possible professional use). The box and brand, the complete &quot;experience&quot;, is just as important as the treatment itself.

Treatment:
Lash Lift is a type of beauty treatment where the eye lashes are bent and colored. The effects last for 1-2 months. It is an alternative to lash extensions, excessive mascara use and mechanical lash benders.

Differentiation:
Our product has some quality improvements compared to other products on the market. The major difference is that we are targeting online consumers instead of beauty salons / certified professionals.

Before &amp; after examples:
https://www.google.com/search?q=lash+lift+before+after&amp;source=lnms&amp;tbm=isch&amp;sa=X&amp;ved=0ahUKEwjxrI7m5pvlAhWDw8QBHZKcD4wQ_AUIEigB&amp;biw=1683&amp;bih=994

Target group:
- Women in ages 18-35.
- Western middle-class.
- Instagram and snapchat users.
- Trend sensitive and used to following attractive instagram influencers.
- Interested in beauty products and make up.
- Has a group of loyal friends interested in the same things.

Branding / product:
- Classy and neat. &quot;Feels like a treat.&quot;
- Luxury feeling BUT medium/low cost product.
- Something the target customer wants to have on a shelf at home, to show friends.
- Feeling of high quality materials and branding.
- Targeted toward the younger generation.
- Something that a popular instagram influencer could be marketing and that would reflect her style and opinion.

The actual box will look similar to this (but with OUR OWN design of color, fonts, etc):
https://www.alibaba.com/product-detail/Pump-lash-perming-lotion-lash-lift_62187948611.html?spm=a2700.7724838.2017115.135.6db01776Tq0djX&amp;s=p

Inspirational brands and websites (the customer is using these services):
https://www.glossybox.se/ (popular beauty boxes)
https://royalbeauty.se/ (stylish feeling)
https://www.lashface.se/ (similar products)

Inspirational influencers (the customer is following these people and &quot;they&quot; are marketing the brand):
https://www.instagram.com/kenzas/
https://www.instagram.com/jannid/
https://www.instagram.com/biancaingrosso/
https://www.instagram.com/annanystrom/

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Winner

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Employer Feedback

“@GraphicDesi6n won the contest on 28 October 2019”

Cardrop, Sweden.

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Public Clarification Board

shahinurislam9
- 4 years ago
please check #182 #183 #184 #185
- 4 years ago
biswasshuvankar2
- 4 years ago
working d't close please
- 4 years ago
blackfx07
- 4 years ago
please check #140 #141 #143 #144 thank you
- 4 years ago
vertisemedia
- 4 years ago
This is complete Branding Project Cant be done in a contest as it will be time taking.
- 4 years ago
1. laurakloos
  - 4 years ago
  Exactly! A whole branding project for $260 (If you win) It's actually disrespectful.
  - 4 years ago
johnnydepp0069
- 4 years ago
Please check #48 #54 entry
- 4 years ago
1. Contest Holder
  - 4 years ago
  Hello! We liked the logo. Please also show fonts, colors etc for advertisement/website design. We want a complete brand feeling. Thank you for good work
  - 4 years ago
kbhaskarsaxena
- 4 years ago
Hello. 1) Is this your only product or do you plan to have more products under same name? 2) Lift is understood but what does 'Perm' stand for? 3) and could the brand be vibrant (colors)? Thanks
- 4 years ago
1. Contest Holder
  - 4 years ago
  Hello! 1) This is the only product at this time. 2) Perm stands for "permanence" and is part of the treatment. 3) yes vibrant and/or pastel colors. Thanks!
  - 4 years ago
Contest Holder
- 4 years ago
Muhammad Aqib J., of course we do not expect a complete branding project. The designer that wins the contest can get more detailed work. However we do expect to receive more than only logotype. I want a sketch / mockup / idea for all the assigned tasks. Thanks for the effort!
- 4 years ago
1. munnijan2019
  - 4 years ago
  please sealed
  - 4 years ago
2. munnijan2019
  - 4 years ago
  thank you for sealed
  - 4 years ago
Contest Holder
- 4 years ago
Hi, thank you for the first entries! Please take inspiration from Belen S, #27 , #33 , #56 .
- 4 years ago
wahdinbarjib
- 4 years ago
#sealed
- 4 years ago