Product branding design concept

Contest Brief

EZ Cocktails are Ready To Mix cocktails sachets. An Easy, Simple, Quick, Convenient and Natural way of making great cocktails. Just add your favorite alcoholic beverage, water & ice.

The brand must pass an image of Celebration/ Fun/Happiness/Joy and Natural Ingredients, Fruits/Colorful. Our target consumers will be young adults, mostly females.

The Contest:

To create the EZ Cocktails products branding design concept, don’t worry about size and measurements, the important thing is just the design. You will have to create the sachet front package basic design for 8 different cocktails:

Bellini - A Bellini is a 'Flamingo' color cocktail made with Prosecco and peach purée, served on a Champagne flute glass
Cosmopolitan - A cosmopolitan is a pink cocktail made with vodka, orange liqueur, cranberry juice, and lime juice, served on a Coupe glass or Martini glass
Daiquiri - Is a light green cocktail, made with rum and lime juice, served on a Coupe glass or Martini glass
Strawberry Daiquiri - Is a vibrant red cocktail, made with vodka, strawberry and lime juice, often served often served frozen as an ice slush on a Coupe glass
Margarita - A margarita is a light green cocktail made with tequila, orange liqueur, and lime juice, served on the rocks or frozen as an ice slush, with salt on the rim of a Margarita glass.
Strawberry Margarita - Is a vibrant red cocktail, made with tequila, orange liqueur, and lime juice often served frozen as an ice slush on a Margarita glass.
Mojito - Is a light green cocktail, made with rum, lime juice, soda water and mint, served on a Highball glass.
Pina Colada - is a light yellow cocktail made with rum, coconut milk, and pineapple juice, usually served either blended or shaken with ice in a Poco Grande glass. It may be garnished with either a pineapple wedge, maraschino cherry, or both.

Your Goal:

To create your visual expression of the cocktail drinking experience using a vibrant color palette and an eclectic nature of graphics and images of bottles, fruits and drinking glasses. When choosing your color palette, graphics and images, please note that each cocktail has its own particular color, different ingredients and different shaped drinking glass to serve, so your design must be coherent.

You will have to follow the same design style for all 8 cocktails, you should use different colors and graphics for each cocktail but the design style should be similar.

For each cocktail design you must:

1. Use the EZ Cocktails logo, you can change the logo colors to better fit your design.
2. Use the name of the Cocktail
3. Make it clear and readable
4. Use a Smart Combination of Fonts
5. Use the use the phrase or the words: Easy, Simple, Quick, Convenient and Natural on each package
6. Use the phrase: Just add (name of alcoholic beverage of that cocktail), water & ice on each package
7. Add One or More Decorative Elements
8. Be Playful and colorful

*Please check attached files for the logo file and similar design styles that we like.

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Employer Feedback

“Great Designer and Professional, followed everything on the project details, excellent communication, happily accommodated all my requests for modifications and created awesome designs for my products. Highly recommended!!”

Profile image BFerrari, United Kingdom.

Public Clarification Board

  • Midosafa
    Midosafa
    • 2 years ago

    #extended pls

    • 2 years ago
  • AlbinaNova
    AlbinaNova
    • 2 years ago

    Please check #50

    • 2 years ago
  • biswasshuvankar2
    biswasshuvankar2
    • 2 years ago

    #51 check it if you like it please knock me i will rest of design, Thanks ..

    • 2 years ago
  • samihaislam28
    samihaislam28
    • 2 years ago

    please dont end the contest. working on your project

    • 2 years ago
  • princessbadal
    princessbadal
    • 2 years ago

    Hi, I am interested in your project. Can you please clarify if this contest is to choose the designer & concept and would offer a separate project for finishing the final designs of 8 drinks or are you seeking 8 drinks packaging for $400? Also, please make it #sealed. Thank you!

    • 2 years ago
  • JubaerMI
    JubaerMI
    • 2 years ago

    #sealed #sealed

    • 2 years ago

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