I am an Expert Web developer and Web Analytics consultant having extensive experience in Web Analytics.
My Expertise
14+ Years IT Experience
End to End experience in web (development to web analytics)
8+ Years Experience in Web Analytics & Campaign Analytics
8+ Years experience defining digital tracking strategy (including web analytics and campaign)
8+ Experience in Google Analytics, Adobe Analytics (SiteCatalyst)
3+ Experience Google Tag Manager, Ensighten, Adobe DTM
7+ Experience in Web Development (PHP, Wordpress, Web design, Photoshop,Illustrator,ASP.Net, SQL)
Expert in
- defining digital tracking strategy,
- defining key KPIs
- setting up tracking tool (like Adobe Analytics, Google Analytics, Adobe DTM, Google Tag Manager etc.)
- implementing conversion tracking, goal tracking, ecommerce tracking,
- setting up custom reports, dashboards,
- ad-hoc analysis as per custom requirement
- audit digital tracking implementation to find out issues & gaps
- troubleshooting tracking issues