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What Is Search Engine Optimization?
Search Engine Optimization (SEO) is a set of strategies and tactics that website owners can follow to improve their websites’ visibility to search engines. These strategies, which also incorporates some elements like key words and phraces, will result in your site obtaining a place at the top of the SERP, or search engine results pages of Yahoo, Bing, or Google. The whole SEO process involves a number of guidelines, stages and controls.
There are two basic areas of search engine optimization – (1) the on-page, and (2) off-page optimization. The first area, the on-page optimization, refers to the elements that comprise your website, such as textual content, code, html, and images. The second, the off-page optimization, predominantly refers to the other sites’ links that point to your site. These are called back links.
Search engine optimization is important for blog and website owners who are promoting their products and services online. A great number of searchers likely choose suggestions that are at the top of the results page. Your website should rank as high as it can, to get many visitors to it, or customers to your store on the internet.
SEO can be a big help in promoting your online business. When users search Google or Yahoo and find your website, it’s more likely that your business will be promoted on Facebook, Google+, Twitter, or other social networks.