Hello,
I'm an experienced native Chinese market specialist in SEO, SEM and SMM. I clearly understand your job requirements on social media accounts like weibo & wechat, and also reaching to communities, advertising. I always cooperated with KOLs and Media about Press release for advertising.
The most success on Chinese marketing & customer support previously was for LiquidSky, a cloud game company. The followers reaches to 15,000 in weibo with thousands of reads per day, the followers is about 3000 in Wechat Public Account with average post 300 clicks. Besides, I'm live streaming in video sites and maintain several communities. The users increased by 200,000 from China in one year.
A short-term strategy was always suggested like:
- Proofread and optimization service based on keywords analysis.
- Creating articles for Press Release & Posts on keywords
- Press release in top news websites
- Maintain social media accounts: weibo, Wechat public account, with paid advertising campainges some specific promotion
- Cooperating with KOLs from Weibo & Wechat
- Posts in communities like forum, QQ, Tieba, Buluo, Baidu Zhidao
Certainly we can update the plan as the time goes. I believe I can be a great help on your business in China. We could work on Google spreadsheet and update daily.
Regards
Wen Li