Project: Client Name, Website Development, Content Writing, and Editing
Needs: Potential client cites a website that is not "up to par" for attracting grantors and other stakeholders. The client wants a more human service-oriented feel.
Solution: In communicating with potential grantors, employees, clients, and other users, the verbiage of your website are of the utmost importance. Fortunately, conveying an open and welcoming tone is easily accomplished with the "right" copy.