We are looking for dealer based marketing for our new products similar to FOSROC, PIDILITE firms. We want to design and execute a marketing outreach program to incentivize and attract dealers to sell our products. The marketing consultant should be able to guide our sales team, prepare incentive structure for our sales team, define targets for a defined period of time.
I can design a plan for dealer based marketing. It is single tier sales - factory to dealer and dealer to end user. Sales team will generate sale leads and refer to the dealer. Dealer will actually do the sales.
Market research should be done to understand the total market,present situation and accordingly strategy will be made.
We did it in the past for similar construction material.