Real Estate- Multiple Listing Service Website.

Closed Posted Jun 14, 2011 Paid on delivery
Closed Paid on delivery

[url removed, login to view] is a multiple listing service catering to the niche real estate market of privatized student housing. We cater to owners/managers of private student housing apartment complexes. A typical student housing complex will consist of approximately 300-1600 beds (residents). The client (property owner/manager) will pay a monthly fee under a 12 month contract to secure a listing on our website. The website will then be advertised to students who will utilize the site in order to determine what their housing choices consist of.

The site is built on the same platform as [url removed, login to view] and apartmentfinder.com. Properties will be grouped in to markets (ie schools in specfic region). A student will search for their school and all of the student properties that are in the area of that school will show up as options.

## Deliverables

**Introduction**

Multiple Listing Service/Real Estate Property Portal specifically tailored for the College Rental marketplace

College Rental Guide User Types:

1. Admins - like you have in your system

2. Property Managers -

-Individual property managers who need to list one property. A single listing will contain information on multiple floor plans.

-Regional property manager who need to list multiple properties. Each property will be a single listing and each listing will contain information on multiple floor plans.

**Three Core Pages of the Website:**

** **

**Page 1: Landing Page**

** **

Purpose:

Provide student (individual searching for housing) with the ability to search for their school and reinforce in the student's mind through strong visuals that they have landed at a sight that is solely dedicated to helping college students find housing that really caters to their student needs.

Items on page 1:

Campus rental guide Logo

Language change function (see top left corner of [url removed, login to view] landing page for example) that allows international students to convert the page to their language.

Search field (only able to search by college/university) with predictive/auto complete function

Photos of: Students, quintessential student property photo, pool photo, volleyball photo, etc? scrolling in the background (see design)

Bottom bar featuring hyperlinks to: Home, About Us, Advertise, Search by School, Twitter, Facebook, Manager Portal

I like how [url removed, login to view] really makes their search box stand out and I like the cleanliness of it but it's almost too sterile. [url removed, login to view] is too busy and [url removed, login to view] has too many tabs and just looks cheesy.

See design...

**Page 2: Property Sort Page**

** **

Purpose:

Provide Prospect with a vertical scrolling list of all of the properties that cater to the school for which they searched. Reinforce in the prospects mind through the use of their school colors in graphics that they have landed at a sight that is solely dedicated to helping college students find housing that really caters to their needs.

Items on Page:

Campus rental guide Logo

Smaller Search Field at top of page (in case they want to change schools)

On a vertical box on the left hand side- Sort functions by number of bedrooms (1, 2, 3 or 4, [not a range]) Price (range from $0 - $2,000) , and Location to Campus (distance from core of campus as to be defined on each page in the property info)

College "esque" photos

Number of returned results

Center Page- List of properties with tagline

Larger photo

Tracking Phone number to contact the property

Option to request info without going to actual property listing

Compare function like you have on [url removed, login to view]

See design...

** **

**Page 3: Property Listing Page**

** **

This page is the individual listing of a specific property. The purpose of anyone viewing this page, is to get them to contact the property through our website so that we can provide the owner/manager of the property with the prospect's information. This is the only way we add value to the company.

Items on page:

Please see examples for all of the information needed.

Logo

Search Field

Property Photos

Floor Plans

Request Info Form (tracks all information listed on form)

Floor Plan list

Pricing

Address

Property Website (trackable if prospect clicks on it)

Phone Number (call tracking number)

Facebook Share Function

Twitter Function

Get Directions to the property Function

Property Description

List of Property Features

Map of area with property pin-pointed in relation to campus

Office Hours

Application Fees listed

Deposit Fees listed

See Design...

**Other Pages:**

Compare Page

About Us

Contact Us

Manager Portal

See Design...

**Special Needs in Depth:**

** **

**Notifications**

1. Form - a form that can be filled out for each listing and submitted. This would send a notification and the prospect's information to the client and also store the info in the database for review online through the manager's portal account.

2. SMS - Need to have the ability for potential customers to send sms . This requires integration with some SMS API Gateway.

**Reports**

1. Conversion Reports - conversion on this site is when a visitor tries to make contact with a property owner. The following types of conversion would need to be tracked on the site and it would be needed by Property Owner and then by Listing.

2. Form Contact - We would need to track conversions by form being filled out. Data provided should include sender's e-mail address, phone number, class standing, and message.

3. SMS - We would need to track conversions by sms.

4. Call Tracking - We would be integrating with a firm with an API similar to this: [url removed, login to view] (Mongoose Metrics and Call Source are two other sources. Developer is responsible for vetting each service and making a recommendation on who to use and the associated costs contained there in. It would be possible to have the below functions available:

a. Setup of a dedicated phone number for each separate listing.

b. Reporting by listing similar to the [url removed, login to view] you find attached. This is of course limited to the ability of the call tracking service that we use.

5. All data provided should be stored and viewable at any time by the owner/manager under the manager's portal. We also need the ability push weekly/monthly reports to the manager as well as send an e-mail update to the leasing manager at the property everytime someone makes contact through any of these mediums.

**Account and Listing Analytics**

It would be nice to have the following for each property owner and then drill down for each listing for each property owner.

1. Number of unique visitors per month

2. Number of returning visitors per month

3. Conversion rate of unique visitors/contacts

4. Visitors by geographical location

5. Google Analytics may be be used to provide some of this information

**Design**

While the overall look of the design has already been determined, I am open to seeing what ideas the developer may have. The developer is also responsible for recommending what platform to build the site on while understanding that maintaining the highest natural Search Engine rating is of the upmost importance.

**Search options**

-search by state and school

- sort search results by different parameters (number of bedrooms, price and proximity to campus.)

- search by zip code with the option to specify radius (currently available for the USA and Canada only);

- search for a listing by its ID (the option is enabled/disabled in administration panel)

- view search results on a google map or as a list of properties

Search by keywords that allows to search by keywords from listing description, headline, comments, loaded files, location and listing owner's info.

**Craigslist integration**

The ability to, for a fee, to automatically convert the listing in to a formatted add to be posted on Craigslist. Customers would have to pay a monthly fee for a predetermined number of automatically generated ads each month.

**Manage Universities**

Ability for the website administrator to manage the set up of new Universities and listings. Setup by State and with University Name. We'll want this ability in order to make it easy for people to search by State and then University and also show distance from campus, etc. CRUD - Create, Read, Update, Delete ability for listings

**Property Management**

Should be a listing preview feature from the admin side.

CRUD - Create, Read, Update, Delete ability for listings

Admin should be able to manage all things within the customer's section.

Listing preview - Should be possible from the admin side to preview what the listing will look like on the public side.

**Activity in search results:** Should be possible to specify if the property is Active or Inactive

**Headline:**

**Location:**

**About:**

**Price:** Here you could use it as prices starting from $

**Specials:**

**Property Type:** Garden Style Apartment Complex (should be possible for the admin to add to this list of options)

**Floor Plan:**

**Number of bedrooms:** 2

**Number of bathrooms:** 1

**Price:** (text field)

**Floor Plan Image:**

**Environment, surroundings:**

**Local amenities:**

**Accomodations:**

**Appliances:**

**Photos:**

Ability to upload up to 10 photos. Photos should resize automatically.

**Videos:**

Ability to setup either vimeo or youtube videos here.

**About us - About the Property or Property Management Firm**

**Your name:**

**Your last name: **

**E-mail: **

**Phone:** (999) 987-6543

**Company name: **

**Your site (url): **

**Your logo: **

**Address:**

**Street:**

**City:**

**State:**

**Zip-code:** 12345

**Work days:** Monday Tuesday Wednesday Thursday Friday

**Work time:** From 10 till 17

**Comments:** (text box for comments)** **

** **

Tools.

Site news is a special section for posting industry and your site news. Administrator can add news items using built-in WYSIWYG Editor or add some RSS Feeds to load news from other Internet resources. It is possible to post different news and add different RSS Feeds for each site language.

Each listing has a printable version, 'share' option and an option to add a listing to a comparison list.

Posting a listing can be paid or free. If you decide to charge site members for posting listings, it is possible to charge them for membership in a paid group to be able to post listings or charge site members for each listing or a certain number of listings for sale/lease. If you enable option to charge members for posting listings for sale and for lease, you can enter a number of free trial listings and period of activity for a listing.

Listing owners can mark a listing as or 'Leased'.

URL rewriting option (mod_rewrite) provides shorter and more relevant-looking links to web pages, makes website URLs more descriptive, improves user-friendliness and search engine optimization.

Google Maps used for displaying property location

The following advanced options are available if Google Maps is set up:

Google amenities display on the map. Administrator can choose types of objects that will be displayed on the map along with the selected property: Restaurants, Shops, Hospitals, Fitness Centers etc with custom icons added.

Google Driving Directions option. The option allows getting driving directions from one location to another.

Possibility to change location of a property on a map. The new feature lets you fix inaccurate address: you just have to move the marker and choose a new location.

Notifications

1. Form - they want a form that can be filled out for each property and submitted. This would send a notification and information to the client and also keep it in the database for review online.

2. Email - this would just be a link that sends to the email on record. No database saving necessary of course.

3. SMS

Administrator has ability to manage notifications. All site notifications should be sent in text format and can be previewed or modified by the admin.

Reports

Conversion Reports - conversion on this site is when a visitor tries to make contact with a property owner. The following types of conversion would need to be tracked on the site and it would be needed by Property Owner and then by Listing.

Form Contact - We would need something similar to what you see in the sample analytics reports attached

Email - We would need something similar to what you see in the sample analytics reports attached

SMS - We would need something similar to what you see in the sample analytics reports attached.

Call Tracking - We would be integrating with a firm with an API similar to this: [url removed, login to view] It would be possible to have the below functions available:

Setup of a dedicated phone number for each separate listing

Reporting by listing similar to the [url removed, login to view] you find attached. This is of course limited to the ability of the call tracking service that we use.

Account and Listing Analytics

The following for each property owner and then drill down for each listing for each property owner.

Number of unique visitors per month

Number of returning visitors per month

Conversion rate of unique visitors/contacts

Number of click throughs to the property website

Administration

Administrator is the root user should full permissions to manage members, listings, billings, site content and other site parameters.

Billing Settings are under full administrator's control. Here administrator manages paid services of the site.

Administrator can view payments history for each member and all payments that were made on the site with the possibility to sort results by different criteria.

**Members' Management**

View list of site members with their account details, listings, account balance, disable access to the site or remove completely from the database. New user can be added manually.

Administrator can add funds to any member via administrator's backend. This is useful if receiving money offline by check or other method.

Registration Confirmation option: if it is enabled, new member's profile becomes active only after clicking confirmation link sent to his/her email address. Without confirming registration a person will not have access to site sections.

Members Uploads Moderation: administrator can optionally enable approve option for photos, videos and virtual tours added to the listing. Before administrator approves uploads, they will not be available on the site.

Listings Approve. If enabled, listings will need to be verified by site administrator before going live on website. Beside approving or disapproving listings, administrator can also modify or remove a listing awaiting verification.

**SEO Metatags**

SEO Metatags is a section of administrator's panel that allows site administrator to enter metatags (title, description, keywords) for main site pages which are divided by page name.

It is possible to enter different metatags for each site.

Paid services

Paid memberships, trial periods and paid services settings will be adjustable.

Will support [url removed, login to view] and Paypal payment systems.

Integrations

SMS Notifications Integration - [http][1][://][1][www][1][.][1][clickatell][1][.][1][com][1]

SMS Notifications Module provides the option of sending site notifications by means of SMS messages. Mobile Industry is recognized as one of fast growing nowadays. SMS notifications will add one more advantage to your Real Estate Website and will help your resource be in advance of the competitors.

Call Tracking Integration - [http][2][://][2][www][2][.][2][mongoosemetrics][2][.][2][com][2][/][2]

PHP

Project ID: #3380803

About the project

11 proposals Remote project Active Jul 6, 2011

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