Prepare a market research, 5,000 words

Prepare a Market Research fully aligned with the attached project proposal (see uploaded file, ARSolutApplication Form final 2019) The scope of the Market Research research is to support the project proposal when it is evaluated by potential funder. Prepare the Market Research based on the information available in the attached file. In case information is not available (in many cases), use internet resources to gather information. Size: 10 pages, 5,000 words Language: British English, proofread Format: .docx Deadline: 28th January 2020 For further information, see the guidelines issued by funder. (08-Guide_for _market _research) Here are the main points extracted from the Guide: In the MR: - analyse the demand for different services coming from the potential customers - analyse the supply and the quality of these services on the target area. Precise identification of the target group needs - a short, easy to understand and focused analyses of the existing and missing services having effects on the sustainability of the proposed development. If the demanded services are not available or not available in expected quality, Beneficiaries shall improve or establish these services. Key parts of the MR Situation analyses Economic area • description of the development site (Border region of Hungary and Slovakia) • outlining of the economic area (area on which the demand for the service or the economic potential of the potential customers is noticeable) Identification of the target groups • classification of the current or potential customers • analyses of their number, profile, motivation and satisfaction level External effects • description of similar or adjacent services on the market in the economic area offered for the Beneficiary’s customers Demand analyses • description of the research methodology • description of the identified service shortages including o the description of the demanded service, o expected quantity, quality and price range, o presumed best location on the economic area Supply analyses • description of the potential service providers (competition analysis) including o description of the Beneficiary (profile) o current area of operating o description of the current services o number of customers per year