I recently completed my MBA in Business Management from XLRI Jamshedpur.
Afterwards I worked for 7 months as Management Trainee for Sales and Operations in Hindustan Coca Cola.
During my summers in XLRI, I worked for Godrej Consumer Products Limited for an international project in Ghana, Africa in the field of hair products.
• Conducted comprehensive market research for Godrej Ghana to facilitate entry into new market of hair care
• Product testing & concept testing of the range of hair care products of Godrej for Ghana and West Africa
• Analyzed hair care category to find space for new product introduction through competitor benchmarking
• Suggested new product ideas to develop two new products to augment the new hair care range for future
I also have relevant experience in the field of marketing analytics as I took the courses Marketing Engineering and Marketing Metrics during my MBA.