Throughout my career, I have gained significant expertise in Salesforce Marketing Cloud, including Salesforce development, Email Studio, Journey Builder, Automation Studio, and Contact Builder. I have a deep understanding of the platform's capabilities and have successfully configured Data Extensions, Import Activity, File Transfer, and other essential activities such as Microsites, User-Initiated mails, and Triggered E-Mails. Moreover, I am well-versed in configuring Sender profiles, Delivery profiles, and RMM, ensuring optimal email deliverability and engagement
In my previous roles, I have effectively leveraged Salesforce Marketing Cloud's Journey Builder to develop and execute customer journeys, allowing personalized and timely communication based on specific business scenarios. I have also utilized my skills to create customized landing pages, preference center pages, lead forms, and other web assets to enhance user experience and capture valuable customer data.
Additionally, I possess hands-on experience in configuring and synchronizing Salesforce objects with SFMC through the Marketing Cloud Connector. I have been actively involved in migration projects, leading the implementation process from scratch level to ensure smooth transition and adherence to client requirements. I am proficient in generating reports to provide actionable insights and analytics, catering to the diverse needs of clients.