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Chinese Market Social Media Expert (Native Mandarin and Fluent English)

€6-12 EUR / hour

Closed
Posted over 6 years ago

€6-12 EUR / hour

Company overview: Surfstr is a European Digital Marketing start-up servicing EMEA, Americans and Asia. This is an exciting time for our new freelancer to be involved with a unique and creative start-up. Surfstr will launch in January 2018. We are set to open an office in Prague, the Czech Republic and Dublin, Ireland. Surfstr specialises in providing a complete solution package for business seeking to enter the Chinese market via local Social Media channels, Online advertising, SEO and content creation and digital graphic design. Moreover, our team offer IOS and Android App design and development. Surfstr will provide its marketing solutions in 27 languages including Chinese Mandarin, Hindi, Russian, Brazilian Portuguese and Arabic. A position has opened for a suitably qualified and experienced freelancer commencing in January 2018 Essential Requirements: • Native Mandarin and Fluent English (spoken and written) Additional languages an asset. • Excellent proven knowledge of Weibo, WeChat, Youku etc. • Experience working in a marketing agency is a distinct advantage • Superior understanding of the Chinese Social Media Market • Demonstrated experience creating paid and non-paid marketing campaigns on Chinese Social Media channels (Weibo, WeChat, Youku etc.) • Demonstrable experience managing budgets and reporting Social Media insights and ROI to stakeholders • Experience with the Adobe suite; Photoshop, Illustrator, InDesign etc. • Baidu PPC (Pay Per Click) Advertising an asset • Baidu SEO (Search Engine Optimisation) an asset • Social Listening skills a key advantage • Knowledge of (Salesforce, Radian6, or other Social Listening platforms an advantage) Proficient in Microsoft Office Suite 365, especially Excel (Pivot tables, advanced functions and PowerPoint) Education: University Degree: Graduated with a Minimum of a (2.1) in Digital Marketing, Marketing, or Computer Science or a related study Degree. Job Description: • China social media campaign strategy creation: platform selection (Weibo, WeChat, Youku etc.), social media setup, content strategy and management. • China social media setup: Weibo company page, WeChat official page, Youku official page etc. based on your needs. • Suggestions on branded profiles in Chinese. • Daily posts/updates. • Content creation • Followers and fans building and management. • Communication with followers using the right tone. • Create marketing campaigns with followers and fans. • KOL (key opinion leader) marketing and Celebrity Endorsements. • Reputation monitoring. • Maintenance and management. • Tracking and statistics overview. • Monthly consulting and conference meetings. • Stakeholder business relationship experience. Required: Please provide 3 Success case studies in the following written format: • Who was involved? • What happened? • How did it happen? • When did it take place? • Where did it take place? • Why did that happen? Benefits: -To work with a European start-up -Training allowances -Competitive salary -Bonus based upon targets -Long-term hire -Work from home Please note that candidates will be tested for the above criteria.
Project ID: 15378602

About the project

10 proposals
Remote project
Active 6 yrs ago

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10 freelancers are bidding on average €10 EUR/hour for this job
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€12 EUR in 40 days
5.0 (37 reviews)
4.5
4.5
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I am a chinese and now I live in Thailand ,I build my business is about chinese social media in Thailand ,and I already build a chinese social media marketing for a 5 star resort How I work Step 1 Consultation: with business owner or manager to gain insight into the products offered, the image you wish to cultivate and your unique selling points. Build Wechat Account: Create your own QR code so guests can easily follow you Build content about your business, I translate from English to Chinese and use images provided by your business along with images and videos that I take myself and that you have approved. A drop box or Google drive shared folder is useful for this. Build Weibo Account : Weibo is similar to Facebook and Instagram, it is a place where Chinese people love to post their photographs, by creating a Weibo account you can encourage your customers to tag their uploads with your business account so that other people who see the photos can learn about you. Step 2 Wechat Maintenance: •Update Wechat business information as required to reflect changes in price, products and news. •Daily group messages can be sent out to all your followers, for example informing them about special offers Weibo Maintenance & Marketing Posting schedule 2 x per week Comments in real time on all customer posts Reply to customer enquiries in real time
€11 EUR in 30 days
0.0 (0 reviews)
0.0
0.0
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10-year in Marketing communications; Have worked for Ogilvy, Publicis and Swire Properties as a Marketing Manager. Focusing on social media and have front experience of Weibo, WeChat and other social platforms. Successful cases as below: 1. Find your snowball: 2016 Christmas. Developed a H5 for O2O for a shopping mall. We placed 1000 Christmas snowballs in target office buildings, communities and other public areas, with various O2O gifts by scanning the code in it. Participants could find one according to the map on H5. We promoted the campaign on WeChat and Weibo and drew millions of views. Finally, around 100,000 viewers of H5 tried to find their own snowball, which significantly enhanced the awareness of the shopping mall Christmas campaign and increased the footfall to the highest in the record. 2. Designed a series of "我的食界观" posts on social media in 2016 which illustrated the insights of a cuisine fan, in order to promote the restaurants. The posts on Weibo and WeChat have more than 2 million views and helped increase the revenue enormously. 3. The projected of "shooting and sharing the photo of 2016 spring in Beijing" in cooperation with ofo sharing bike had thousands of participants on Weibo. The project aimed to draw young people's attention to the beauty of INDIGO hotels and shopping mall by leveraging the target audiences of ofo. More detailed information will be provided in the interview. Thank you. Wendy
€11 EUR in 40 days
0.0 (0 reviews)
0.0
0.0
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To Whom It May Concern: I believe my vast knowledge of all kinds of the Chinese social media and Chinese market, including their consuming behavior, will be of great use to your company. As a Chinese national, I am able to work in several languages, such as in Chinese and in English. In addition, I have knowledge of Finnish, which I’m expanding every day, as well as ability to read Japanese. I have studied and lived in Finland for the past 4 years and I graduated from the Lapland University of Applied Sciences (Lapin AMK) this summer with a major in innovation business services and with great grades. I have also worked in Finland in several positions including the journalist as well as consulting companies in regards of expanding to the Chinese market and I’ve run my own company. As a worker, I am diligent and a fast learner. I pride myself in the fact that I work efficiently and produce high quality results. During my free time, I like to draft ideas into new kind of commercial products and programs. As a person, I am bright and friendly, always ready to make new friends. I believe I am the staff you are looking for your team, and I am sure I will fit right in. Looking forward to your reply.
€11 EUR in 40 days
0.0 (0 reviews)
0.0
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About the client

Flag of CZECH REPUBLIC
Prague, Czech Republic
5.0
3
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Member since Oct 7, 2014

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