Social Media Specialist

Job Responsibilities • Manage & orchestrate the organisation’s day-to-day social media activities. Establish a prominent social media presence and industry thought leadership positioning. • Coordinate with relevant stakeholders on content creation and curation for SNS platforms that conform to the organisation’s objectives, brand identity and marketing communication. • Build fan base and foster engagement with followers on SNS platforms such as Facebook, Linkedin, Twitter etc. • Identify and engage with local influencers on opportunities for outreach or content marketing to their base of followers. • Manage and execute paid social media strategy and optimizations for social campaigns performance. • Track and analyse performance of social media campaigns/ posts, identify strategic opportunities and facilitate change to achieve set goals. • Stay ahead of relevant paid social trends. Requirements • Fluent English language skills • Sound knowledge in social media channels • At least 2 years of experience in managing and execution of paid social media campaigns • Strong computer skills and MS Office applications • Strong analytical skills, ability to efficiently work with data and deliver meaningful insights for stakeholders • Ability to work independently and communicate clearly within a cross-functional and global team environment • Forward looking can do attitude