Creative Brief - Backgrounder
Thursday Premiere Pvt. Ltd is a start up enterprise formed by professionals with solid experience in the marketing, media, PR, Technology, sales, printing and publishing domains.
Thursday Premiere Pvt Ltd will have 4 SBU's viz [url removed, login to view] - a media marketplace, [url removed, login to view], Direct Marketing Conclave - an annual conference for brand marketers and Thursday Premiere Connect - an experiential marketing services business.
100 Most [url removed, login to view] - is a social commerce platform. The aim of this platform is to be able to provide consumers with the relevant information around products or services of their desire. The site will rank products and services basis its popularity. Popularity will be determined by the active actions taken by users of the site around a particular product or service. Each product or service will be classified by Category. Users will be able to vote for, submit a review or share the product or service with friends on their social network. Some users who have retail stores will be able to sell products and services on the site. Other users can buy. The site will have provision for people to sell used products as well.
The uniqueness of this site is that each action taken by users is rewarded by way of points. E.g Upon Voting a user can get 50 points. Sharing get 100 points and so on.
These points can be used to participate in auctions. The auction format is lowest unique bid model. Periodically there will be products or services that are put up for auction.
There is a feature for partners. Partners are essentially brands or manufacturers who will buy points in bulk from 100Most Desired. They will in turn issue or distribute these points to their customers. They would also be able to issue free products or services against points or they may decide to issue discount vouchers against the points.
CONTD FROM HIGH LEVEL
The further extensions of the 100 Most Desired brand are seen as licensing opportunities for brands, manufacturers, service providers and retailers to be able to use the trademark to establish themselves as a Most Desired brand.
Going forward the 100 Most Desired will also be present in real world as stores. E.g. 100 Most Desired Ice Creams of the world
To test the feasibility of this concept a pilot is planned to be undertaken in the city of Thane and Pune. This will be done by way of an innovative publication covering the 100 Most Desired things in that particular locality. The publication is given free of cost to the residents of that vicinity. It will be a weekly. All advertorial is through the brands or retailers.
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