My goal is to help my clients optimize their websites from a customer and marketing point of view. My focus is on the customer experience, and what is going to help him/her find the product the easiest and ultimately buy it from your store. I think both big and small, and no detail is too little to oversee.
I have spent 7+ years in Retail and E-commerce, responsible for managing and growing multi-million dollar businesses. I have experience with both start-ups, growing the business from the ground up, as well as well-established retailers, where I've learned best practices and leading technology.
My decisions are driven by data, which is the key to understanding how and why the customer is behaving the way they are. I am also creative, so I inject design and high taste levels into my work. If you are a start-up with little to no data, don't fear, I am fully knowledgeable on industry best practices and will also review competitors to determine the best solution.
I can help with the following:
Overall Conversion Rate Optimization
App/Plug-in selection and setup for CRO
Landing Page Creation
Website UI/UX Audit
Email Flow Setup / Optimization
Data Analysis, Insights, Dashboard setup
Brand and Marketing Management
Website Merchandising and Planning
Digital Marketing - Google/Facebook
Programs I am skilled at:
Google Analytics
Google Tag Manager
Google Data Studio
Shopify and Shopify Plus
WordPress/Woocommerce