Milind C.

Creating Retargeting, Conversion pixels depending on the clients requirement. • Implementing Clickers and Viewers harvesting in order to track the users and can retarget them with the clients products . • Building genuine users in our Audience Platform. • Worked efficiently on the Discrepancy of the campaigns and played an important role in order to reduce it, so that it helps in the high revenue generation for the Clients. • Troubleshooting the Discrepancy issues, caused by factors like Geo, Browsers, Time zones, Publishers, tags, etc. • Worked on the Margin management process for each campaign. • Prepared checklist docs,to check creative materials and the data given in the IO before setting live • Highly proficient in Systematic reporting to clients by daily / monthly reports (Ad status report, under delivery reports, no delivery reports), inventory reports & Pre-QA reports from all the 1st party and 3rd party servers. • Monitoring booked campaigns at regular intervals to study the delivery of campaigns is up to the desired level or not. • Trouble shooting and fixing issues related to few ad servers and also for creatives. • Ensuring impressions and clicks being tracked in ad server as well as in the third party servers by implementing proper tracking macros. • Instructing advertisers or clients to have optimum delivery of their campaigns as desired. • Set up the campaign before the deadline and ensuring good relation with clients. • Knowledge transfer at regular intervals with internal teammates and preparing documents when needed.