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$20 USD / hour
Flag of INDIA
kolkata, india
$20 USD / hour
It's currently 1:34 PM here
Joined January 12, 2018
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Reshmi B.

@ReshmiB2104

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$20 USD / hour
Flag of INDIA
kolkata, india
$20 USD / hour
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Full-stack Marketer

I am a marketing and strategy professional with five years' experience in conducting market research, developing marketing strategies, brand management, SEO and technology in both for-profit and non-profit organizations. I have experience working with organizations of different sizes, ranging from start-ups to big corporate houses. My expertise lies in primary and secondary research, user interface design, product development, go-to market strategy, offline marketing, search engine optimization and growth hacking. I completed my [login to view URL]. in Computer Science and Engineering in India and my MBA in Global Business Strategy and Marketing in MA, USA. I have also completed certifications in Inbound Marketing and Content Marketing from Hubspot Academy, and Google Analytics and Google Search Adwords from Google.

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Experience

Marketing Manager

YSG Cabs and Logistics
Jan 2017 - Nov 2017 (10 months, 1 day)
• Researched the competitive landscape of the transportation industry in India. • Managing the Branding, Marketing Strategy and the Corporate Social Responsibility strategy for the organization. • Conducted a Market Research study in 11 Major cities in India • Overseeing the Marketing Communication and designing Marketing collaterals for all the cities we operate in. • Significantly increased Marketing ROI leading to lower customer acquisition cost.

Marketing Analytics Consultant

Enerchi Bites
Feb 2016 - Apr 2016 (2 months, 1 day)
• Ran a Google Adwords and SEO campaign for a Boston based start-up, Enerchi Bites, to expand customer base and increase brand recognition as part of an academically sponsored, team-based project

Strategy Consultant

Kirchner Group
Aug 2015 - Dec 2015 (4 months, 1 day)
• Researched impact investing strategies in emerging markets. Prepared a high level market entry and impact investment strategy, as part of academically sponsored, team based project

Education

MBA

Babson College - Franklin W. Olin Graduate School of Business, United States 2014 - 2016
(2 years)

Bachelor of Technology

Sikkim Manipal University of Health, Medical and Technological Sciences, India 2007 - 2011
(4 years)

Qualifications

Google Search Adwords Certification

Google
2017

Google Analytics Certification

Google
2017

Content Marketing Certification

Hubspot Academy
2017

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