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$30 USD / hour
Flag of SOUTH AFRICA
cape town, south africa
$30 USD / hour
It's currently 5:17 PM here
Joined August 27, 2013
0 Recommendations

Greg N.

@greg1norman

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$30 USD / hour
Flag of SOUTH AFRICA
cape town, south africa
$30 USD / hour
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UX/UI Research and Design

My name is Greg Norman, a brand development and user experience designer with 10+ years experience, currently living and consulting from Cape Town, South Africa, collaborating globally. My approach to work and tools is both iterative and adaptive, depending on the project requirements at hand. This can mean anything from doing user research to better understand the problem, to wireframing, prototyping or crafting high fidelity designs. My core skills are in branding, user research and interface design with projects spanning clients such as Standard Bank, Media24, Nissan, Takealot and Pedigree to name a few. I look forward to collaborating with you on your next project.
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Portfolio

2721632
South African ecommerce has been on a steady rise for the last 5 years now and along with this a tremendous mobile and native app movement. To meet this audience and the growing demand we set out to create a unique and memorable native app that provided the very best fashion experience at their fingertips. Brief Using the advantages of native app design create a shopping experience that will not only delight and engage our users but become a fresh, fun conversion machine. Result The result was a brutally simple, highly addictive fashion app that allowed users to discover, share and purchase their favourite styles. The experience became further enhanced by spot deals on bundle purchases and the learnability of the app kept people coming back for more.
Application Concept & Design
2721579
Pebl Digital is a UK based agency with a passion for progress, innovation and growing it's clients bottom line. In 2015, Pebl approached me to develop a brand identity that would speak their values as a business and to design them a unique online experience which conveyed their work, work approach and identity in a unique and memorable way. The result was a clean and funky brand with a parallax style interface that took users through a journey that surprised and delighted them at every click and scroll.
Pebl - Digital Agency - Branding & UI
2721560
Chilundu is a project close to my heart and one which aims to ultimately increase the wealth of African business women by helping the learn, grow, share and connect. The project began in 2014 with an on the ground market research study which uncovered the audience behaviour and need. The project then went into a design workshop phase where business women where invited to be apart of the process of defining personas and establishing their greatest challenges as female entrepreneurs in Africa. From this we entered into a UCD (user-centered design) process creating wireframes and prototypes and validating these against not only user engagement but more importantly their mental model, as users in Africa have a very different perspective and expectation of technology and the digital tools they use day to day. User testing included a formative approach whereby we asked a series of usage and day to day technology engagements questions, along with what devices they used and what their mobil
Chilundu - An African Entrepreneurial Platform
2721632
South African ecommerce has been on a steady rise for the last 5 years now and along with this a tremendous mobile and native app movement. To meet this audience and the growing demand we set out to create a unique and memorable native app that provided the very best fashion experience at their fingertips. Brief Using the advantages of native app design create a shopping experience that will not only delight and engage our users but become a fresh, fun conversion machine. Result The result was a brutally simple, highly addictive fashion app that allowed users to discover, share and purchase their favourite styles. The experience became further enhanced by spot deals on bundle purchases and the learnability of the app kept people coming back for more.
Application Concept & Design
2721579
Pebl Digital is a UK based agency with a passion for progress, innovation and growing it's clients bottom line. In 2015, Pebl approached me to develop a brand identity that would speak their values as a business and to design them a unique online experience which conveyed their work, work approach and identity in a unique and memorable way. The result was a clean and funky brand with a parallax style interface that took users through a journey that surprised and delighted them at every click and scroll.
Pebl - Digital Agency - Branding & UI
2721560
Chilundu is a project close to my heart and one which aims to ultimately increase the wealth of African business women by helping the learn, grow, share and connect. The project began in 2014 with an on the ground market research study which uncovered the audience behaviour and need. The project then went into a design workshop phase where business women where invited to be apart of the process of defining personas and establishing their greatest challenges as female entrepreneurs in Africa. From this we entered into a UCD (user-centered design) process creating wireframes and prototypes and validating these against not only user engagement but more importantly their mental model, as users in Africa have a very different perspective and expectation of technology and the digital tools they use day to day. User testing included a formative approach whereby we asked a series of usage and day to day technology engagements questions, along with what devices they used and what their mobil
Chilundu - An African Entrepreneurial Platform

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Adobe Flash
Website Design
Graphic Design
Internet Marketing
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