Susmita D.

1. Serial Entrepreneur 2. Brand and Social cum Digital Strategy Consulting experience with diversified industries – Travel & Hospitality, FMCG, Real Estate, manufacturing, education, healthcare, hospitality, luxury products, etc. 3. Founder & Chief Ideator Smart iDeAS, a boutique marketing & brand consulting organization, with focus on Brand building and management through Social Media Marketing. Successfully sold majority stake in my company to a California based PE Fund. 4. Previously Head of Marketing for the Indian Sub-con business and Key Accounts Manager for APAC for Cookson Group plc, a US$4B global conglomerate . 5. Co-authored a Business book on Social & Digital Media Marketing – An Indian Perspective, published on 15th June 2019. 6. Part of ‘Start-up India Stand-up India’ Program as a successful Social Media Marketing innovator. 7. Speaker, Panelist, & Panel Moderator at the Social Media Week, Mumbai, 2014 8. Received Special Mention from Facebook India on behalf of my company for managing different Business Pages successfully with very high engagements. 9. Attained EU Certification as a preferred Social & Digital Media Partner for the region. 10. Worked as Subject Matter Expertise in Social Media Marketing with a Pearson Group company to design India’s first curriculum module on Social Media Marketing for MBA students. The course curium was designed to teach students how to create ‘Objective Based Social Media Programs’ to maximise ROI. 11. Helped achieve 90% of my clients meet their corporate strategy as well as marketing objectives: a. NewBy Tea, London - successful India market entry strategy through our brand management as well as social media marketing program. b. A.Sirkar, Calcutta – from being a local boutique brand to establishing global footprints through social media marketing program. c. Prestige Construction, Bangalore: lead generation for high-end, super luxury properties (Rs.7 Cr – 11 Cr) in India for global Indian, by implementing 360 Degree Marketing Communication Program d. E-University, Singapore: brand building and customer acquisition of world’s first online program for hospitality industry and others with our Social Media Marketing Process. 12. Established industry benchmark practises in Social Media Marketing Program – Objective Based Design Principles that apply to generic social media programs across industry and sector