Snapshots from my past and present projects.
Please find the attached snapshot files of some of the accounts that I manage.
We provide top-notch PPC management services by incorporating unique strategies developed after years of testing and refinement. Our PPC management service includes: o Research & Account Setup 1. Understanding your Business - In order to build a successful and profitable PPC account, I must understand all the important aspects of your business and the industry where it operates. At the end of the process I should be able to identify the business' unique selling proposition and where does it fit in relation to the major PPC competitors in the same market. 2. Extensive Market Research - I utilize the best spy tools to see what your competitors are doing. Finding low CPC keywords with high traffic volume, best ad copy to use, how to structure you landing page for better conversion rates and other valuable information about what the competition is doing. 3. Keyword Research - I make sure that your ads appear for every potential client, by researching every possible keyword that you're targeted audience might use. The process repeats itself every week to find additional keywords and constantly explore new directions for traffic. 4. Granular keyword structure and organization - I build a very tightly themed adgroup and keyword structure, created to closely resemble your business model and advertising goals, allowing easier optimization and management later on and higher Quality Scores which lead directly to lower costs per click. 5. Advanced Content (Display) Network Campaign setup & optimization - I utilize a unique strategy for the content network (display network), including remarketing campaigns, banner campaigns, expanding into other content networks like the DoubleClick platform and mobile networks like adMob. 6. Mobile PPC Marketing - Go Mobile using AdWords Mobile targeting campaigns & adMob's platform. Very big market in many niches already. Same principles and methods apply. 7. Setting up Google Analytics Goals and Webmaster Tools account - Tracking is so much more effective when PPC data from AdWords is combined with the website data from Analytics and Webmaster Tools. o Management & Ongoing Optimization 8. Keyword Level Optimization - o Improve targeting by removing low performing keywords. o Expanding the keyword list based on the best performing keywords/search terms. o Optimize keyword bids to reach maximal profitability and reach. 9. Ad Level Optimization - Ongoing split testing between at least two ad versions to identify the best phrases to use in the ad copy. This best practice insures that, over time, our Click-Through-Rate (CTR) will be on the rise. 10. Content Network Optimization - o Improve targeting by blocking the ads from running on low performing websites. o Expand the ads' reach on Google's Content Network (GDN) based on the best performing websites. o Optimize placement bids to reach maximal profitability and reach. 11. Ad Group/ Campaign/ Account Level Optimization - I make sure the account is organized in the most effective way with the goals of: 1. Resemble the website's structure and business model 2. Get the highest levels of Quality Score (QS) from Google for a well organized account with tightly themed adgroups. The PPC account will undergo any necessary change or expansion in order to include all the services and products that require (or will require) advertising as part of the account's optimization activity. 12. Landing page optimization - If possible from the client's end, I highly recommend setting up a basic A/B test for the main landing page/s in use. This simple best practice insures we get all the needed information from the visitors themselves regarding what is working on the website and what needs to be changed, resulting in a rising long-term conversion rate curve.