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malabon city, philippines
It's currently 9:19 PM here
Joined October 5, 2012
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Christine M.
@tinmacabales
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malabon city, philippines
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Marketing Expert, Data Analyst, Market Research, Project Management
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Experience
Brand Officer
Mar 2009 - Oct 2012 (3 years, 7 months)
o Closely monitors and analyzes sales volumes, market share trends and competitive activity.
o Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
o Responsible for formulating the brand's long-term strategy and developing and executing marketing plans.
o Define the brand's pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly.
o Execute marketing initiatives in
Editorial Assistant
Jan 2008 - Mar 2009 (1 year, 2 months)
o Arrange appointments/schedules for subject models, photographers, stylists, personalities, as assigned by the managing editor.
o Conduct research projects at request of higher editorial staff.
o Assist in photo shoots.
o Assist in Pre-Press work (fact checking, information gathering, technical support)
o Do research and write article and reports based on the assigned topics by higher editorial staff.
o Perform other administrative functions related to the job as per request of the superior.
o Tracks
Production Coordinator
Oct 2008 - Jan 2009 (3 months, 1 day)
o Coordinates with client with regards on the details of layout/ ad material they want to advertise in the magazine
o Assist on the over-all pre-production process of the magazine
o Give recommendations on how to successfully continue to market the products of the company.
o Coordination with the parties concerned in case of unmet expectations pertaining to the client's requirements
Education
Bachelor in Advertising and Public Relations
(4 years)
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