In charge of projects concerning 360° digital marketing solutions, including
ads, social networks, website and e-shop set-up, email marketing campaigns
and all aspects of prospect psychology.
Contact with the client, establishing their needs and objectives and defining
the marketing strategy to be adopted.
Organising the different tasks, how to carry them out, liaising between the
different freelancers and skills involved.
Acquiring the different talents and skills required to carry out the work and
establishing links and communication between the teams.
Setting up and using various organisation and efficiency tools such as
Notion, Trello, Slack, etc. automation tools (Make, Zappier, etc.) and AI
(ChatGPT, Rytr, etc.).
Establishment of the customer avatar through research and profiling, by
studying the competition and the habits, fears and desires of the prospect
Storytelling, personal branding and branding with the aim of conversion by
"humanising" a brand and/or a company. Implementation of various
strategies linked to "authenticity" strategies
Setting up and writing email campaigns, newsletters, product sheets and
other powerful marketing tools linked to "infopreunarity" or e-commerce.
Ghoswriting: writing human and impactful posts for organic strategies on
social networks: LinkedIn, Facebook, Twitter, Instagram, etc.
Writing SEO blog articles to boost a site's organic traffic, a little-known
strategy with high results