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...Company that focuses on building business credit and funding, services to small business owners through an online platform. To improve our reach, we need an expert who can effectively market our business and product through online advertising and social media. You'll be working to increase our client base, specifically through social media marketing, and content writing etc.. Relevant experience with these industries is a plus. Key skills and experience: - Proven track record with digital marketing - Knowledge of online advertising platforms - Social media strategy and implementation - Understanding of our target audience: small business owners. - Assist in Onboarding new clients to the Credit builder program Your main goal is to make our service the first...

i need to great wordpress site with elementor with FREE THEME I like to show the website FIRST SHOW ME WITH FIGMA. i t will be e landing page with 6 site maximum.

As a social media manager, I'm on the lookout for a skilled social media specialist who can create captivating real-life videos and photo posts for my Facebook, TikTok, and Instagram accounts with the content I provide. Here's what I am seeking: - Creation of real-life promotional videos and photo posts, making my platforms appealing and irresistible to prospective customers. - Maximizing my social media engagement – increasing followers, comments, shares, and the overall reach. - Having a keen eye for details that will ensure my brand stands out in the highly competitive online space. - Strategizing and implementing posts that are in line with the objective of sales increase. Desirable skills and experience: - Proven experience in social...

I am seeking a freelancer with demonstrated skills and experience in data scraping from Apps. In this particular project, you will be required to scrape text content from Instamart and Zepto for a given location. Details: - The task will be performed only once. - The task requires you to scrape text content. Images or videos are not needed. Ideal candidates should have: - Prior experience in data scraping projects. - Ability to deliver the project in a structured, usable format. - Knowledge of programming languages typically used for web scraping. - Attention to detail to ensure the correct extraction of data. Please provide related work samples with your proposal. Looking forward to your bids and working together!

I'm in need of a new logo for my company. The design must be modern and versatile, suitable for both online use (websites, social media) and print (business cards, flyers). Ideal skills and experience for this job: - Logo design expertise - Proficiency in modern design trends - Experience in creating versatile logos for both online and print use.

As an author of a young-adult/middle-grade science fiction book, I'm looking for a designer with a knack for bright and detailed aesthetics. Your task will be to create a cover that resonates with the thrilling escapades contained within my manuscript. Key requirements: - Strong experience in graphic design - Portfolio with fully illustrated cover designs - Understanding of book cover dimensions and print requirements - Prompt and courteous communication The final product should intrigue potential readers and evoke a sense of mystery and adventure. Your detailed and colorful style will truly bring out the essence of my story. The main characters are all young people so if you have samples of your work, ones that feature such characters would be preferred. I have attached...

I'm in need of a skilled video editor for my social media and YouTube channels. I have a collection of videos that need to be edited into engaging, shareable content. An Indian Hindi video editor expert is needed. And the money will be 20% of the YouTube earnings. Only those who are honest and serious about the work should DM Required - Key Requirements: -Only Indian - Extensive experience in video editing, particularly for social media and YouTube - Creative flair to ensure the videos are engaging and can hold viewer's attention - Prompt turnaround time for a batch of 8-15 minute videos - Experience with Hindi language content is a big plus The ideal freelancer will be able to work with minimal supervision, understand the tone and style I'm aiming for,...

...requirements, which I will outline below. Responsibilities: - Conducting thorough market research to identify trends, audience preferences, and competitors' strategies. - Optimizing our marketing campaigns for maximum impact and reach. - Managing our social media accounts, specifically on Facebook and Twitter, to promote brand visibility. Ideal Candidate: - Proficient in data analysis and market research to provide actionable insights. - Experienced in campaign optimization to ensure our efforts are efficient and effective. - Skilled in managing social media accounts, with a focus on Facebook and Twitter, to bolster brand awareness. The ultimate goal of this role is to significantly improve our brand's visibility and recognition. If you have the necessary skil...

I have online shop of fashion jewellery on Etsy and I am...platforms if you have suggestions - My target audience is women all over the world but especially UK,USA and rest of the Europe Ideal skills and experience for this job include: - Proven experience in social media marketing, particularly in the e-commerce space - Strong understanding of the Etsy platform and its audience - Ability to create engaging content that resonates with a female audience - Track record of achieving tangible results in terms of sales, brand awareness, and traffic growth through social media marketing - Up-to-date knowledge of social media trends and best practices If you're a social media and marketing expert with a creative flair and a passion for helping businesses succee...

PLEASE UNDERSTAND THE FUNCTIONALITY FROM BEFORE BIDDING I am seeking a highly skilled and experienced team to develop an C2C e-commerce application compatible with Android, iOS, and the web. The application should mirror the functionality and structure of , with key feature additions including: - social platform registration/signin (google, facebook, twitter) - Advanced product searching capabilities - An intuitive and responsive shopping cart system - Smooth payment gateway integration - feedback system - Posting offers, offers acceptance/bidding - Powerful Advertisement mechanism (this model will monetize only on ads) - facility to integrate with local logistic partners for delivery/estimate/tracking In terms of design, I'm searching for a colorful and vibrant

...experienced social media manager to push my online presence on multiple platforms, making my brand more visible, generating leads, and forging stronger connections with our audience. The platforms to be managed include Facebook, Instagram, Pinterest, Youtube, and LinkedIn. Operating as much more than just a 'poster of content', the ideal candidate will also: - Create unique and engaging content that resonates with our audience. - Foster an active and engaged community, responding to comments, and driving discussions. - Provide analytics and reporting to monitor the success and reach of different content types and campaigns. The ultimate goal of this project is to generate leads. Therefore, special consideration will be given to those with a proven track record in conv...

Hello, We are F12Design, a platform where customers and designers come together and collaborate on graphic design projects. We would like to build an interactive dashboard to make the workflow simple and effective. Here are a few things on our mind: Languages - (Please free to suggest your own) Backend - PHP, jQuery, and SQL Frontend - HTML, CSS, and JavaScript For Real-time Demo/Example - Please sign up for and check their dashboard ########################################################## Social Login/Create account (Separate customer and Designer Login) ########################################################### Customer Dashboard Order Handling -------------- Past Orders Order Requirements (Quiz* and additional comments) Order Updates Order Delivery Date Order T...

Good day! Kindly accept this project as this is where your payments for the Alibaba Social Media Project will be facilitated.

I'm in need of a creative professional who can produce a high-quality live-action promoti...Requirements: - A live-action video that's engaging, informative, and can effectively sell my product/service to the specified target audience. - A producer who can effectively capture the ethos of my brand and translate it to a visually stunning and persuasive video. Skills and Experience: - Demonstrable expertise in creating successful live-action promotional videos, particularly for young adult audiences. - Proven experience in translating brand values into compelling visual content. - Ability to understand and effectively target a specific audience demographic. Please be prepared to provide examples of your previous work and/or a detailed proposal on how you'd approach ...

I'm looking for a skilled social media marketer to assist me in increasing the online visibility of my posts. This will include focusing on Facebook and Instagram to ensure my content reaches a wider audience. Key Responsibilities: - Develop and implement a social media strategy to increase the visibility of my posts - Utilize Facebook and Instagram to engage with current followers and attract new ones - Monitor and report on the performance of each platform, making necessary adjustments I'm looking for a professional who has proven experience in increasing online visibility through social media, with a specific focus on Facebook and Instagram. Please provide examples of previous projects you've worked on that have achieved similar goals.

I'm in need of a professional voice over artist for an advertising project. - Purpose: The main aim is to create a captivating advertisement for adults to be aired on the radio. - Tone: I'm looking for an upbeat and energetic tone that will help drive interest in the product. - Target Audience: The primary target is adults. Ideal candidates should have: - Experience in creating engaging advertising voice overs. - Excellent control over tone and pace to convey the desired energy. - Understanding of the audience and ability to adapt the voice over to suit them.

Hi Danish, As discussed in the chatbox of Project ID: 37809256, this project is to continue ‘The Work’ per the attached MoU dated 2023-11-17, which notes the anticipated services from you, the Social Media Account Manager and Marketer. Please read through the MoU again, and if you are happy with everything in the MoU, accept this project ASAP. Once accepted, we will create the milestone ($60/m) so you can continue working. An advertising budget ($30/m) will be allocated from next month. Thanks.

I'm seeking a skilled designer to help create an game-like, social community application for both iOS and Android platforms. I already have the design in mind but lack the skills to actualize it and there is where you're needed. Primary criterion: - Design an engaging, beautiful and highly interactive app. Hopefully you are an experienced gamer and can visualize and game-like app that is essentially a virtual school. Design Specifications: - Implement a vibrant and interactive aesthetic style - Colorful yet uncluttered interface - Intuitive navigation and feature accessibility - Game design capabilities Ideal Candidate: - Proficient in mobile app design for both iOS and Android - Demonstrated experience in creating game apps - Strong understanding of colorful and intera...

I'm in need of a comprehensive project report to assist in securing a collateral-free loan for my upcoming Food and Beverage business in INDIA. The key details I want to focus on are: - An overview of the beverage industry, in relation to the current market scenario and potential growth. - Detailed need for the loan, emphasizing how the funds will be utilized and their expected impact on the business. - Financial projections that can demonstrate the feasibility and profitability of the startup, specifically focusing on the loan amount requested (between INR 15Lakh to 20Lakh). - Break-even analysis that can help potential lenders understand the risk and reward of investing in this venture. The right candidate for this job should possess a solid understanding of the Food and Be...

I'm looking for a creative graphic designer to design Facebook and YouTube banners for my business. The banner...business. The banners need to be fun and vibrant, reflecting the branding of my website. Key Requirements: - Incorporate my website's branding into the design - Utilize a fun and vibrant style - Include the following elements: - Logo (will be provided) - Tagline - Product images Ideal Skills and Experience: - A strong portfolio of previous graphic design projects, particularly related to social media banners - Proficiency with graphic design tools and software - Understanding of branding and ability to translate it across different media - Ability to create visually appealing and engaging designs - Excellent communication skills to understand and inter...

I'm seeking a designer to create a stylish/modern, text-based logo for my beard butter brand. The name of the company...slogan is My Beard Is Bigger Than Yours. I want both the name and slogan on the logo. The chosen logo will find use across various platforms including product packaging, website, and social media profiles. Skills & Experience: - Proficient in logo design - Good sense of typography - Ability to create visually appealing text-based logos - Experience in working with a black and gold color scheme Requirements: - Deliver a text-based logo - The color scheme should feature black and gold to convey elegance and sophistication - The logo should be versatile enough to fit well on product packaging, websites, and social media profiles. Looking forward ...

I'm looking for a s...audience. - A professional and corporate look that also reflects our brand identity. Integration: - Social Media: Seamless integration with popular social media platforms to facilitate user sharing and engagement. - Payment Gateway: Integration with trusted payment gateways for secure and convenient transactions. - Google Maps: Utilizing Google Maps API to enhance user experience and provide location-based services. Ideal Skills: - Proficiency in Android/iOS development, with a strong portfolio of previous projects. - Experience in creating apps with advanced search functionalities and messaging features. - Ability to design modern, minimalist, and professional UI/UX. - Previous experience with social media, payment gateway, and Google Maps...

...of the Case Break, which is next Wednesday, May 22nd at 12 PM and 3 PM EST. - The graphic should be designed in a sports-themed style, capturing the essence of the product and the thrill of collecting sports cards. - I also need our company logo and the product logo to be incorporated in an aesthetically pleasing way. Skills and Experience: - Prior experience in creating engaging and effective social media graphics, especially for Instagram. - Proficiency in designing in a sports-themed style will be a big plus. - The ability to include brand logos seamlessly into the design. - A good understanding of sports card collecting and the target audience. The ideal freelancer will be able to deliver a high-quality, eye-catching graphic that will generate interest and drive sales fo...

I'm in need of a single screen Android application. The primary function of the app is for users to log in using their Facebook account. Upon successful authentication, the app...log in using their Facebook account. Upon successful authentication, the app should display the user's email address. Key requirements: - Single screen Android application - Facebook / Instagram / Google login integration - Display user's email address post-login Ideal freelancer for this project: - Proficient in Android development, particularly single screen applications - Experience with social media login integrations, specifically Facebook / IG / Google - Familiar with presenting user-specific information on Android applications - Excellent communication skills to clarify any aspects ...

Company Overview: is a leading online platform dedicated to providing innovative & effective financial education. Our courses and resources are designed to empower individuals to achieve financial success. Job Summary: We are looking for a versatile and highly organized Digital Marketer to join our team.

I'm seeking a female voice artist to provide Tamil voiceover services for an audiobook catered to adults. Requirements: - Have a native, or near-native, Tamil accent. - Have experience in voice acting, preferably with audiobooks. - Be familiar with the proper intonation, tempo, and tones for an adult audience. This project requires a versatile voiceover artist who is able to evoke the various moods present in the text, creating an immersive auditory experience for the listener. Currently, I have a one-hour story which needs to be made into an audiobook. If it works, I have many other books to be made into audiobook. You need to work from your own place and so it is important that you have your mic and other setup to deliver me a quality audio output. I have attached here...

...potentially collaborate with a graphic or sketch art partner for visual elements. Ideal candidates should have: - Prior experience in writing erotica or similar content. - A good understanding of storytelling and how to adapt real-life stories into engaging content. - The ability to suggest and create design and photo ideas that fit a 'dark and moody' style. - Experience managing web content and social media pages, particularly on Instagram. - Proficiency in working with graphic or sketch art elements, or a willingness to collaborate with a partner for this aspect. The main objective of the project is to demonstrate the writer's storytelling abilities through a high-quality animation quality reel, and the style of design, as well as the primary content for the pa...

...at to a new Google Sites webpage. Your main tasks will be: - Transferring all the website content, being the following pages: Homepage, Why Adjudication, Why AANZ?, The process, Articles, Forms (no need to move the links to the Dropbox forms though - I will upload fresh versions myself), Costs, Our Members, CCA 2002, Contact Us. - Replicating the design of the previous site as much as possible. However, given the differences between Webflow and Google Sites, some design changes may be necessary and can be made at your discretion. - Keeping the color scheme, photographs, typography and layout of sections consistent with the original site. Ideal candidates will have experience with both Webflow and Google Sites and a strong understanding of effective web design

I'm looking for a proficient web developer with social media management skills to assist in promoting my brand online. The ideal candidate should have a strong understanding of Facebook, Instagram, Twitter, TikTok, and YouTube, and be able to create and share a variety of content on these platforms. Key Responsibilities: - Manage and maintain a consistent presence on Facebook, Instagram, Twitter, TikTok, and YouTube - Create and curate content to be posted across these platforms - Use social media to generate leads The posted content should be a mix of: - Educational: Informative posts that will engage our audience and provide value to them - Promotional: Posts that promote our brand and drive traffic to our website - Entertaining: Engaging content to keep our audienc...

Looking for SEO for website and social media marketing and content writing

...two major components of my crowdfunding campaign - devising a potent marketing strategy and managing our social media presence. This campaign intends to engage not just the general public and investors, but also supporters of a specific cause. Key responsibilities will include: - Developing a strategic and tailored marketing approach which resonates with our diverse target audience. - Deploying effective social media strategies to increase campaign visibility and traction. The ultimate goal of this campaign is to raise funds for a specific project. Hence, I'd appreciate an individual who has previously managed successful crowdfunding campaigns. Key skills required: - Experience in social media management - Strategic marketing background - Strong understandi...

I am seeking a skilled web developer who can help me construct a simple, one-page website for my restobar. Key features should include: - A rustic and minimalistic design that's eye-catching and easy to navigate - Integrations with Google Maps for location and social media, specifically Instagram, with recent IG posts visible on the site - The inclusion of key elements like a few select high-resolution photos, our menu, and contact information The ideal freelancer for this project should have a wealth of experience in website design and should be familiar with integrating various platforms into a site. I need a detailed project proposal that outlines your suggested approach to the job. Familiarity with the restaurant or hospitality industry might be an advantage, but it isn&r...

I'm looking for a modern logo for my photo booth rental business. The primary colors I'd like to see in the logo are pink, gold, and white, with a CROWN icon BUSINESS NAME: Photo Booth Princess Key Requirements...of the photo booth industry. - Strategic Color Palette: The logo should predominantly feature pink, gold, and white to align with the business' branding. - Versatile Usage: The logo will be mainly used on the website and social media platforms. It needs to be eye-catching, legible, and scalable for various digital formats. Ideal Freelancer: - Experience in designing modern, eye-catching logos. - Proficiency in working with strategic color schemes, particularly pink, gold, and white. - Strong understanding of digital design and logo scalability for use on w...

Looking for an expert to set up my business on both Facebook and Instagram. The main purpose of the Instagram account is to sell ...and Instagram. The main purpose of the Instagram account is to sell products. Luckily, all product photos and descriptions are ready to go. I need someone who can effectively: - Build up professional looking profiles for both platforms - Organize and display product photos and descriptions in an engaging manner The ideal candidate will have: - Experience in generating ecommerce sale through social media platforms - Excellent knowledge of Facebook & Instagram features and algorithms - Ability to drive traffic and engage customers for sales conversion - Adequate understanding on how to set up a business account on these platforms Looking forward...

...Facebook and link to Instagram to create an instagram shop for my business on both Facebook and Instagram. The central aim is to drive conversions and sales via these platforms. • Expertise Required: - Social Media Management - Facebook and Instagram Ads Management - Digital Marketing Strategy • Work Description: - Setup business profiles on both platforms. - Develop and integrate a catalog of my physical products. - Link the catalog to the respective platforms for direct sales. Ideally, the freelancer should have a strong background in sales conversion strategies using social media platforms, and experience with product catalog creation and integration. This project requires precise, effective work to ensure the full sales potential of my phy...

I need a photographer for a portrait session tomorrow in Madrid at 9:00 a.m. It will be an indoor shoot with workwear, featuring a couple of changes. - Type of Photography: Portrait Photography - Editing: Basic (color adjustments, brightness, etc.) - Usage: The photos will be used for my social media and potentially for promotional material. Ideal Skills: - Experience in portrait photography - Proficiency in photo editing software - Previous experience shooting for social media and promotional content

I'm looking ...should be able to create engaging content in both formats. - Product promotion: The main goal of the contents should be to promote the products. - Follow current strategy: You have to mimic the style, colors, and theme from two of my current Instagram accounts. Ideal Skills & Experience: - Proven experience in creating similar content on Instagram. - Familiar with product promotion strategies on social media. - Proficient in capturing high-quality photos and videos. - Able to work within specific brand guidelines. All content is in Portuguese, content creator has to be Brazilian or know profoundly Brazilian culture. First account is a plastic surgery clinic Second account is a funcional medicine clinic Main focus is Instagram, but republishing needed at...

...development, and brand and marketing planning in the retail sector. - Comprehensive understanding of the young adult (18-35) demographic and how to effectively target and engage with this group. Your responsibilities will include: - Conducting thorough market research to guide our business strategy. - Developing a targeted sales strategy to appeal to the young adult demographic. - Crafting a branding and marketing plan that resonates with this demographic. - Implementing and monitoring the success of these strategies, making adjustments as necessary. Skills and experience: - Successful track record in retail business development. - In-depth knowledge and understanding of the young adult demographic. - Strong analytical skills for market research. - Creative brandi...

...an experienced and creative social media manager to help increase brand awareness across Facebook, Instagram, and Twitter. Key Requirements: - The main goal is to increase brand awareness, so the successful candidate needs to have a solid understanding of how to achieve this on different social media platforms. - You'll need to create and post new content weekly on each platform. This requires a good sense of timing and an engaging content strategy. - This isn't just about posting content - you'll also need to engage with our audience and monitor and report on performance. Ideal Skills: - Proven experience in managing social media accounts - Excellent written communication skills - A creative approach to content creation - Ability to analyze and re...

I'm seeking a social media marketing professional with proven expertise in Facebook and TikTok to help me drive sales through targeted campaigns. - The primary objective of the Facebook campaign is to boost sales. Therefore, I need someone who has a track record of translating social media engagement into actual purchasing behavior. - The target for the Facebook campaign is predominantly young adults and middle-aged adults. Therefore, understanding the psychology and preferences of these demographics, and crafting content that resonates with them is crucial. The ideal freelancer for this project should be adept at: - Creating engaging, sales-oriented content on both Facebook and TikTok - Demonstrating a strong understanding of Facebook's ad platform - Proficient a...

I'm in search of talented graphic designers to create a logo for my brand that encapsulates our core brand values and resonates powerfully with an adult demographic. The prime purpose of the logo includes: - Brand Identification: It should distinctively represent our brand. - Establishing Credibility: The logo needs to inspire trust. Emotions to be evoked: - Power: The design should exude a sense of authority and influence. - Creativity: It should also reflect ingenuity and innovation, standing out from the crowd. Ideal Skills: - Graphic Design: Proven expertise in creating compelling and influential logos. - Understanding of Branding: experience in crafting logos that effectively communicate the brand's essence and identity. - Audience Understanding: Demonstrated abil...

In search of a skilled WordPress expert to integrate social app logins into my existing website. This includes creating the necessary Facebook, Google, and Twitter apps, and then integrating the keys into WordPress to enable social login functionality. What I'm Looking For: Expertise in WordPress development and feature integration Ability to create Facebook, Google, and Twitter apps Integration of app keys into WordPress for social login activation. You will need to create the developer account and API for Google, Facebook and Twitter.

In search of a skilled WordPress expert to integrate social app logins into my existing website. This includes creating the necessary Facebook, Google, and Twitter apps, and then integrating the keys into WordPress to enable social login functionality. What I'm Looking For: - Expertise in WordPress development and feature integration - Ability to create Facebook, Google, and Twitter apps - Integration of app keys into WordPress for social login activation.

Job Description: As a Marketing Content Manager will be responsible for creating the content that will be communicated in the social networks through the execution of material that allows to capture the expected target audience for each of the brands in charge. This position will collaborate with the Digital Strategy team including but not limited, to Graphic Designers, Digital strategists, Campaign Managers, and other colleagues. outstanding team player, and goal and details-oriented developer, who will help us to thrive and create amazing content. Role Main Responsibilities: Create content calendars, through teamwork and prior planning with the assigned Digital Strategist and Graphic Designer. Responsible for the publication of content, on time, taking care of spelling aspect...

I'm looking for a skilled and creative leather boot designer to create a range of fashion boots in genuine leather. Key Details: - Style: The design should lean towards modern and trendy, suitable for a young adult audience. - Size Range: The boots should cover sizes US 8-10. - Material: The upper part of the boots should be made from genuine leather for the best quality and aesthetic. Requirements: - Experience in designing fashion-oriented footwear is essential. - Proficiency in working with genuine leather. - Proven ability to design for specific size ranges. If you have a keen eye for detail and trends, and can translate these into fashionable leather boots, I'd love to see your portfolio and how you'd approach this project.

Project designed to address all aesthetic procedures

I'm seeking an experienced video editor who specializes in social media content, particularly for YouTube. KEY ATTRIBUTES: • Expertise in editing YouTube videos • Ability to produce engaging content of a 5 to 10 minute duration • Understanding of the platform's algorithms and video formatting • Excellent storytelling abilities to captivate viewers As an ideal candidate, you should have a proven track record in creating compelling social media videos, with an understanding of what works best for YouTube. You should highlight this experience in your proposal. Additionally, proficiency in editing software is a must as well as the ability to meet tight deadlines, ensuring the delivery of high-quality, polished videos ready for upload. Delivera...

...storytelling to bring my social media content to life. - Type of Videos: This project is centered primarily around creating engaging and captivating animated videos for social media platforms. - Preferred Style: The selected freelance will stay purely in the animation lane. I'm looking for content that captures viewers' attention and communicates my message effectively in a visually outstanding format. - Theme: I want my videos to tell a compelling story. The ability to weave a narrative through animated graphics and effects is crucial. The essence of my brand's message should shine through, and the viewer should be left with a clear understanding of the story being narrated. Skills and Experience: - Proficient in animation and video editing software - ...

...**Functionality and features:** I am looking to add new features to my site. The main goal is to make it more interactive and user-friendly, including adding profiles and user accounts. - **Performance and speed:** I would also like to improve the performance and speed of the website, ensuring it is fast and responsive for all users. - **Determine a solid graphic line that can communicate with social networks since we have a kind of relaunch of the company. Ideally I am looking for a developer with: - Extensive experience in web development and design. - Competence in incorporating new functions into existing websites. - A solid understanding of user experience and interface design. - Solid knowledge of web performance optimization techniques. If you can come up with new ideas...

Main task: The DFG team currently has a large backlog of cases, both children and adult, that needs to be dealt and processed promptly and efficiently. We will be undertaking a process review to enable us to achieve eliminating the backlog. What suggestion would you have to update the process, the service, ensure HBC compliance, and ultimately customer satisfaction I've got a comprehensive pdf presentation on health and wellness and my goal is to transform it into an impressive, high-quality presentation suitable for a corporate setting. Key Points: - I need a professional, polished style, similar to what would be expected in a boardroom presentation. - The presentation is targeted towards executives, so it needs to be visually engaging and informative. - It's crucial ...