Modern menu design jobs

I'm in need of a striking, modern logo that seamlessly combines both elements of faith and exercise. Key project requirements: - The logo should have a strong modern aesthetic. It's essential that the design is current and forward-thinking. - The design must incorporate elements of both faith and exercise, giving equal weight to both concepts. - Regarding color: while I didn't specify a choice, the color scheme should work well within a modern design framework. Ideally, the candidate has experience crafting modern logos and a portfolio that demonstrates a knack for chievable results despite the challenging task at hand.

I am looking for a skilled developer to port an existing monitoring program from Windows XP, written in C#, to a modern Windows version or to Linux. The program is currently written in C# Key Features: - Real-time monitoring: The program should be able to continuously monitor and display real-time data. - Data visualization: It should have the capability to present the monitored data in a graphical format. - Data logging: Record selected inputs/outputs at predetermine interval - Error logging: The program should be able to log any errors or issues that occur during monitoring. - Control: The ported program should support control features like: - Adjustment of monitoring settings: The user should be able to modify the monitoring parameters. - Remote control of monitored devices...

...to create a modern exterior design for my home. The design should be contemporary and keep up with current trends. Key Requirements: - Design modern home exteriors - Expertise in exterior design principles - Ability to create aesthetically pleasing, functional designs - Knowledge of materials commonly used in modern exterior design Ideal Skills and Experience: - Proven experience in designing contemporary home exteriors - Proficiency in design software such as AutoCAD, SketchUp, or Adobe Creative Suite - Strong understanding of architectural and design principles for residential projects - Excellent communication and collaboration skills to bring my vision to life. I'm open to your creative input and suggestio...

I require an experienced ASP.NET developer, specialized in VB.NET, to design a Master Page and a HomePage for my website. The project will include: - Designing a modern layout for the ASP.NET Master Page, in line with current design trends. - Developing a News section for the homepage. Skills and Experience: - Proficiency in ASP.NET development using VB.NET - Strong experience in modern website design. - Prior work with dynamic News section integration will be an advantage.

I'm looking for an efficient UI designer with exp...audience - beginners, intermediates, and those at an advanced level. Key Requirements: - Robust workout tracking system. - Comprehensive nutrition tracking functionality. - Intuitive interface that caters to beginners through advanced users. While the color scheme is currently undecided, it should display a professional, sleek, and modern look. Open to suggestions. Skills/Experience: - Past work with fitness-related apps preferable. - Excellent UI design skills. - Proven ability to create an engaging, easy-to-use interface. - Good understanding of most effective color schemes in apps. Being a fitness enthusiast is a plus as it equips the freelancer with the user's perspective. Looking forward to receiving...

...to bear in mind: - The name of the product is "Smash: Creatine Gummies." - The key ingredient to emphasize is "Creatine Monohydrate." - The label design should be in a "Bright and Colorful" style. Your main goal is to design a label that will be visually appealing and informative. The design should encapsulate the energy, vitality, and health benefits of the product. It's essential that the label stands out on the shelves and effectively communicates the product's core ingredient. The ideal candidate for this project should have experience in: - Product label design, specifically for health and fitness products. - Proficiency in creating modern, vibrant, and colorful designs. - Understanding of consumer psych...

I'm seeking an interior decorator to add modern decoration ideas to my living room. - Specific areas: The focus will be on the living room only. - Style: The decoration should be modern. - Color preference: Warm colors such as reds, oranges, and yellows should be used. Ideal skills and experience include: - Proven experience in modern interior design. - Strong sense of style and aesthetics. - Familiarity with the use of warm colors in interior design. - Good communication skills to understand my preferences and provide guidance.

I'm looking to transform my company’s existing corporate presentation into an engaging, interactive, and visually compelling tool that drives sales and conversions. Ideally you should understand the life insurance business My updates require: - **Design Enhancement**: Skilled in graphic design, particularly PowerPoint. You should proficiently reshape and enrich the visual elements in the presentation for a cleaner, modern look. - **Content Clarity**: The content should be presented in a clear, concise manner. Experience in copywriting or content creation, particularly for sales, would be greatly beneficial. - **Interactivity**: I am keen on embedding interactive elements to make the presentation dynamic and immersive. Experience in incorporating...

I'm looking for an experienced web developer to create a professional website for my company. The main purpose of this website is to showcase and provide information about our services to the general public. Our Design theme: - Modern, Professional, Minimal - User-friendly Ideally we would like our website to have a similar layout as: A bit about our Company: MaverickMobil Co. is a Canadian Company that provides Customer Service Consulting for our clients. We run customer review programs )i.e. secret shoppers) for different Canadian electronic and mobile companies. These programs give LIVE and REAL in-store customer feedback for our clients so that they know what to improve in terms of employee training, in-store security measures...etc. Some of our existing

...Earthy / soft but modern, so the designer will need to balance these two aspects effectively. The ideal candidate should have: - Proven experience in designing promotional materials, especially brochures - A portfolio showcasing modern, clean and sophisticated designs - Understanding of color theory, typography and layout Brochure Size: 8.5” x 11”, 2-sided Inside Design: The inside of the brochure should feature a soothing background with a blend of clean white linen interwoven with light colored wood, resembling an earthy yin and yang symbol. The left panel will depict oil being poured into a woman's hand. The center panel will accommodate my services with price list, and the right panel will feature biographical information about the spa'...

...functional; it's available on both Android and iPhone platforms and comes in both dark and light themes. What's missing, though, is the sheen – an overall enhanced user experience offered by modern design elements, improved navigation, and user-friendly controls. This project involves these highlight features: - Appointment scheduling - Patient record management - Prescription management And a special feature that needs attention is our Meeting Transcription and Note Generation functionality. We're looking for ease of use, navigability, and a contemporary look and feel. If you have an eye for modern, intuitive design and have created user-enticing apps before (preferably in the HealthTech sector), you're just the professional we ...

I need someone with strong web and graphic design skills to create a professional, interactive Prezi presentation. The content will span 66 slides, and is primarily aimed at potential clients. Key project details: - The design should be modern and professional, in line with a corporate image. - The presentation should involve a mix of interactivity and smooth transitions to keep the audience engaged. - It's important that you're able to tailor the content for a potential client audience. Ideal skills and qualifications: - Strong experience in web and graphic design, and an excellent understanding of UX/UI principles. - Proficiency in Prezi is a must. - Proven track record of creating professional, engaging presentations for potential clients. - Goo...

...in need of a talented UI designer to create a modern and minimalist landing page for a crypto presale. The page will be the first point of contact for potential investors, and should reflect the innovative and cutting-edge nature of the crypto space. I need All Possible sections in single page Header Hero Header How to Buy Tokenomics Road Map About us Etc all required pages Please apply if you have experience in Presale Landing Page Ideal Skills: - Proficiency in UI/UX design & Development with a strong portfolio showcasing modern and minimalist styles. - Prior experience with landing page design, particularly for fintech or crypto projects. - Understanding of conversion rate optimization principles to create a compelling and persuasive design. ...

...in need of a talented UI designer to create a modern and minimalist landing page for a crypto presale. The page will be the first point of contact for potential investors, and should reflect the innovative and cutting-edge nature of the crypto space. I need All Possible sections in single page Header Hero Header How to Buy Tokenomics Road Map About us Etc all required pages Please apply if you have experience in Presale Landing Page Ideal Skills: - Proficiency in UI/UX design & Development with a strong portfolio showcasing modern and minimalist styles. - Prior experience with landing page design, particularly for fintech or crypto projects. - Understanding of conversion rate optimization principles to create a compelling and persuasive design. ...

...trustworthiness. I already have an image that I've created, but want it replicated and turned into a file I can use on both online and print format. Key requirements include: - A design that seamlessly integrates the text and the symbol, ensuring that both elements are clear and legible. - A symbol that effectively communicates trustworthiness, ideally through clean lines, symmetry, or other visual cues associated with reliability. - A modern and professional overall appearance, to ensure it resonates with my audience and conveys my brand's core values. Ideal skills for this project would include a strong track record in logo design, particularly with a portfolio that showcases a mix of text-based and symbol-based logos. Experience in creating designs...

I'm in need of a skilled architect to draft a single-family home plan for me. The ideal candidate for this project should be well-versed in residential architecture and have experience in designing homes with the following specifications: - Square footage between 1,000 - 2,000 sq ft - 4 or mor...single-family home plan for me. The ideal candidate for this project should be well-versed in residential architecture and have experience in designing homes with the following specifications: - Square footage between 1,000 - 2,000 sq ft - 4 or more bedrooms I'm looking for someone who can deliver a high-quality, functional design that takes into account modern living requirements and maximizes the use of space. If you have a strong portfolio in single-family home desi...

...date with modern design trends, improve user navigation, and update the existing content. Additionally, I need an inquiry form integrated into the site to enable interested customers to request quotes easily. Key Deliverables: - Redesign the website with a modern, minimalist aesthetic to reflect current design trends. - Enhance user experience by improving site navigation. - Update the company information content to ensure its accuracy and relevance. Furthermore, the addition of an inquiry form is crucial for our business. This form should be integrated seamlessly into the website's interface and should be easy for visitors to locate and use. Ideal Skills & Experience: - Proficient in web development with a strong portfolio of successful website ...

Hi, I need someone with knowledge of English and Education, for creating a material for high school students in a nice and atractive format. This material...Possessive Adjectives, Object Pronouns, Linking Words, Would conditional, Passive voice (only present and past) and Present Perfect. B. A text with a short vocabulary and two execises with answers of each of the followint topics: Jobs interviews, movies and news, traveling around the world, good practices with the Earth (ecology), Dangers in the digital world, Choosing a carrer, Productivity habits, modern inventions, Natural Disasters, and Soft Skill in the workplace. In general the main purpose of the material is to prepare Spanish native student for an exam of reading comprehention in English. The files must be send in Wor...

I am looking for a graphic designer with experience in logo design to upgrade my current logo. The current branding just includes letters and lacks an image. I am interested in incorporating an abstract nature element into it to better reflect our brand identity. The idea is to incorporate a stylized mountain. If you have a strong track record in creating memorable and modern logo designs, I want to hear from you. Please include relevant nature-themed logo redesigns in your portfolio when you bid. I know what I want and have a basic draft that needs cleaned up. Image 1 is the free vector from online; image 2 is the rough revision I want to make so that it looks like it includes these letters: MMH. I love the look, lines & angle of the base and hope to keep them in the rev...

...using WordPress, specifically bricksbuilder. This will be a platform for selling physical products. The site should embody a professional, modern design that's fully responsive, ensuring an optimal viewing and shopping experience on all devices. Key requirements: - Experience with Bricksbuilder on WordPress is a must. You should be able to create a scalable website that can accommodate a large number of products (initially around 100). - Payment integration: I'm looking to offer PayPal as a payment method, so prior experience with integrating PayPal into e-commerce sites is highly desirable. In summary, I'm seeking a skilled professional who can design and develop a fully functional e-commerce site, with a focus on user experience and seamless payme...

I am seeking a talented designer to create a modern book design for my inspirational book on Solomon's Temple. Key Requirements: - The design should be modern and fresh, appealing to a contemporary audience while reinforcing the inspirational nature of the content. - The book design should be tailored for print, with an emphasis on high-quality and visually engaging presentation. Ideal Skills and Experience: - Proven experience in book design, particularly in the realm of inspirational or spiritual content. - A strong portfolio showcasing modern, engaging, and aesthetically pleasing book designs. - Proficient in using design software suitable for print design. - Excellent understanding of typography, layout, and color t...

I'm looking for an experienced designer to enhance the visuals of my restaurant's menu. Our restaurant specializes in Asian cuisine and I want the new design to reflect a modern minimalist style. Requirements include but not limited to: - Strong eye for aesthetics and details - Prior experience in graphic design, especially in the food and beverage industry - Understanding of modern minimalist design principles - Knowledge or appreciation of Asian cuisine is a plus With your skills and creativity, I want to ensure that our new menu not just tells but also visually appeals our delicious offerings to the customers, ultimately enhancing their dining experience.

...seeking a skilled graphic designer to create a striking and playful logo for my barber shop, Magz Cutz. I envision a design that effectively utilizes a black and white color scheme. - The desired style is bold and playful, incorporating elements that resonate with the barber industry, while also reflecting the unique identity of Magz Cutz. - Strong experience with branding, particularly in creating logos for similar businesses, would be highly beneficial. - The chosen freelancer needs to be able to interpret the character and vision of the barber shop and translate it into a logo that can easily grab attention. Creativity, alongside a keen understanding of modern graphic design trends, is essential to successfully complete this project. Applicants should be able t...

I'm seeking a talented web designer experienced with WooCommerce who can conceptualize a minimalist and cool colored storefront and home page design for my e-commerce website. An engaging, user-friendly format to drive sales is crucial. Key Requirements: - An aesthetic and cool color palette matched with a minimalist design - Top menu navigation for a seamless shopping experience - Familiarity with WooCommerce platform is a must Ideal candidates will demonstrate proven experience in crafting visually engaging storefront themes that emphasize e-commerce sales. Relevant portfolio showcasing completed, similar projects is a requisite for consideration.

We are in need of a proficient individual who can develop a detailed work plan and budget breakdown for an upcoming esports league in Oman. The league will encompass competitive tournaments in Valorant, Call of Duty: Modern Warfare 3 (CDL variant), and FIFA 24. This task requires meticulous planning and financial analysis to ensure the successful execution of the league while adhering to allocated resources. Responsibilities: Work Plan Development: Create a comprehensive work plan outlining the key tasks, milestones, and timelines for organizing and executing the esports league. This includes but is not limited to league structure development, team registration, match scheduling, event planning, marketing, and participant engagement. Budget Breakdown: Develop a detailed budget bre...

I am looking for Individual to Create a static website for my cloud based pathology lab management software. i have every thing domain, Hosting, Stock Photos and graphics are Provided by us. your job is : 1. Create a code for a Responsive multipage website using PHP, HTML, CSS (4 page Home, About software, About us, contact ) 2. Create editable header, footer and menu for easy editing. 3.. Content writing and arrange the things together. 4. SEO Key word (to Prove your skill in SEO) we have this awesome trample too if you're good on edit

I am seeking an experienced 3D designer to create modern residential designs for my living room, kitchen, and bedrooms. Key Requirements: - An eye for modern design aesthetics - Proven experience with 3D design specifically for residential spaces - Proficiency in relevant design softwares - The ability to interpret design briefs and transform them into creative 3D designs The ideal designer would be one who can envision and illustrate a modern living space that is both functional and aesthetically pleasing. I would like to see your previous projects that align with this design style. This project demands accuracy, attention to detail, and an excellent understanding of modern interior design elements.

I'm in search of a talented landscaper to design a contemporary residential landscape. As an enthusiast of modern aesthetics, I want the space to reflect this style. The landscape should include the following elements: - A variety of plants and trees, carefully selected to create an appealing combination of colors, sizes, and textures. - The inclusion of some water features to enhance the overall appearance and ambience of my residential area. Here I attached a reference for the shape of required landscape, and this is just a reference, The required width of lake is 20 m. & length 30 m. Best Regards Fadi Al Hama [Removed by Freelancer.com Admin]

...the New Zealand market. The primary objective of the website is to attract potential clients and generate leads. Therefore, the design should be optimized for lead generation strategies. Key requirements for the website include: Clean and Professional Layout: A clean and professional layout that emphasizes clarity and ease of navigation. Use a neutral color palette with pops of the company's brand colors for visual interest. Clear Navigation: Ensure that the navigation menu is intuitive and easy to use, allowing visitors to quickly find the information they need about the company's services, portfolio, about page, contact information, etc. Responsive Design: Given the increasing use of mobile devices, make sure the website is optimized for mobile de...

I need a skilled WordPress specialist to make some minor tweaks to my website. The primary tasks requires: - Adding address to the secondary navigation menu and have it stack properly in mobile -fixing an image of a man so it doesn't float weirdly in the header section. -center the slider graphic on mobile/ipad

...landing page and a gallery show case page. Key Project Points: - **Purpose**: The site is to showcase my industrial business. - **Content**: The main focus will be on the products and services I offer. - **Design and Development**: I need a modern, professional design that reflects the nature of my business. The site should be clean, easy to navigate, and fully responsive. - **SEO Considerations**: Basic SEO guidelines should be followed during the development. Ideal Skills and Experience: - **Proficiency in Hugo**: Essential, as the website needs to be built using Hugo. - **Web Design and Development**: Experience in designing and developing static websites, especially for businesses, is highly desirable. - **SEO Knowledge**: Basic SEO principles shou...

I am seeking a talented graphic designer to create a modern, minimalist logo for my business. The logo should incorporate both a symbol and text. Key Requirements: - Experience in modern and minimalist design - A strong portfolio of previous logo designs - Ability to create a cohesive design that combines a symbol and text - Excellent communication skills to understand my vision and provide revisions if needed Ideal Skills: - Proficiency in graphic design software - Understanding of branding and logo design principles - Creativity and innovation in logo creation - Ability to work collaboratively

...complex functionalities into visually appealing and easy-to-navigate interfaces. Key Requirements: - Strong background in UI/UX design - Experience designing for attack surface management or other cybersecurity platforms - Proficient in creating interactive visualizations, intuitive navigation, and real-time monitoring - Ability to design for a large amount of data - Understanding of platform responsiveness and mobile design - Adept at balancing clean, modern design with the need for an easy-to-use interface Skills & Experience: - Proven track record of successful UI/UX design projects, particularly within the cybersecurity field - Proficiency in relevant design software and tools - Prior experience with big data and data visualizat...

...of a unique, creative logo design to use here in America. Here's a bit more detail about what I'm looking for: Company Name: Maine Mortgage Company - Colors: I'm thinking of a color scheme involving blue and white, with maybe a touch of red introduced subtly but not necessary - Font: I prefer a modern serif font. It should be clear and readable, conveying a modern feel while still rooted in traditional design. - Icons: I'm open to your creativity when it comes to additional elements in the design. However, remember that the final logo needs to be versatile and professional. Delivery Format: Final logo design should be delivered in PDF, vector and PNG format with a transparent background. Ideal freelancers for this proje...

...for a designer with a flair for modern aesthetics to create an office/booth space primarily aimed for client meetings. The design should be both functional and visually appealing, reflecting a professional and forward-thinking style. Key Requirements: - Design should be spacious enough for 1-2 individuals without feeling cramped. - It should instill a modern and sleek vibe, with an emphasis on creating a conducive environment for client-facing interactions. - A balance between style and functionality is crucial, making the space both visually appealing and suited for productive discussions. Ideal Skills and Experience: - Proven experience in designing modern, professional spaces, preferably with a focus on client interaction. - Proficiency in transla...

I'm in need of modern, sleek thumbnails to showcase a series of images on my website. Requirements: - Design 1-10 thumbnails to display the images - Must follow a modern, sleek style - The thumbnails should be eye-catching yet not overpowering Skills and Experience: - Proficiency in graphic design - Understanding of modern design trends - Experience in creating web graphics - Ability to create visually appealing yet simple designs Please include samples of your design work in your proposal.

I'm looking for a sleek, modern and minimalistic logo to represent my brand. The logo needs to be instantly recognizable and should leave a lasting impression on my audience. Key Requirements: - The logo should be suitable for use across various platforms and materials. - It should be unique and not overly complex. - The color scheme should be cool tones, such as blues, greens, and purples to reflect a calming and professional brand image. Ideal Skills and Experience: - Proven track record in creating modern, minimalistic logos. - Strong understanding of color theory and brand identity design. - Experience in designing logos for a variety of purposes, particularly for brand identification.

As the owner of a mobile application, I'm in need of a graphics designer with a creative touch to develop new in-app logos and update existing...in-app logos and update existing logos for my project. The primary emotion that I'd like these logos to convey is innovation. I'm open to suggestions when it comes to color schemes. Ideally, the designer should have experience with mobile application graphics and a strong understanding of the principles of logo design. The successful candidate will be able to deliver modern and innovative logos that are aesthetically pleasing and reflective of the application's purpose. Please design one logo each for the following sport category: Basketball, Field Hockey, Floorball, Football, Football Gaming, Gaming, Ha...

I'm in need of a custom car stereo fascia plate for my Citroen Hatchback. The design should be sleek and modern, integrating a Double DIN Apple CarPlay slot. Ideal skills and experiences: - Strong background in auto parts design - Experience in customized car stereo design - Deep understanding of the Citroen interior design for a seamless aesthetic fit - Expertise in designing for Double DIN slot inclusivity. The perfect candidate would turn my vision into a reality, ensuring my new stereo fascia plate looks as if it was an original part of the car. I am looking for quality and precision.

...product. Key Requirements: - Email Blast Campaign: Design an an engaging and persuasive campaign of four outbound email blasts that will be sent to potential customers. The email should be designed for a modern and sleek aesthetic, as this is the style I'm looking for. This will require a good understanding of email marketing best practices and creative skills to make the campaign stand out. - Flyer/Hand-Out: Create a corresponding flyer/hand-out that can be used to further convey the product information in a physical form. It should reflect the same modern and sleek design aesthetic, and contain a QR code. Ideal Candidate: - Proven experience in email marketing and product promotion - Excellent design skills, with a focus on modern and...

Overview: Pilote d’Usine requires a bespoke e-commerce website built preferably using WordPress and WooCommerce. The website should be fully responsive, ensuring optimal functionality on both mobile and desktop browsers. The design and feel should resonate with motorsport themes such as Formula 1, FIA, Karting, and WEC. Key Requirements: 1. Multilingual Support: - Initially, the website must support English and French. - Scalable to accommodate up to 5 languages. 2. Editable Content: - All images and texts should be easily editable by the admin without needing developer intervention. 3. User Account and Eligibility: - Registration page for user account creation and verification based on racing license or credentials. - Verification process for eligibility to...

I'm seeking a highly skilled photo editor to insert some modern, visual elements into an image of a bathroom. The purpose of this is to enhance the overall aesthetic and present an ultra-modern appeal. Here's what you'll need to be successful: - Mastery in photoshop and other photo editing tools - Creative eye to introduce modern aesthetics effectively - A strong portfolio demonstrating your ability to add objects seamlessly into images - Depth of understanding in modern interior design trends Please bid competitively and include work samples relevant to the project. Anticipate to commence as soon as possible once the ideal skill set is found.

I'm seeking a graphic designer to refresh one basic image I drew on Powerpoint. My website is focused on Bitcoin and I need the images for a blog post I intend to post. Therefore the images must match the style of the website I want the images to look professional, wi...basic image I drew on Powerpoint. My website is focused on Bitcoin and I need the images for a blog post I intend to post. Therefore the images must match the style of the website I want the images to look professional, with bright colours and increased contrast. This project would benefit from someone who can also effectively incorporate text into the design. Your expertise in modern design techniques will play a vital role in successfully achieving these improvements.

I'm in need of an experienced interior designer who specialises in modern 3d designs for my 1BHK apartment. The project will encompass the living room, bedroom, and kitchen. Key Responsibilities: • Designing a modern and visually appealing living room, bedroom, and kitchen, without compromising functionality. • Incorporating custom furniture, artwork pieces, multipurpose installations, and ceiling designs into the interior design. • Making the best use of limited space while ensuring each room is aesthetically pleasing. Ideal skills and experience: • Previous experience with modern interior design, particularly involving smaller, multi-purpose spaces. • Knowledge and understanding in the selection and placement of custom...

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I'm seeking a seasoned freelancer with substantial experience in ESP32 programming and Nextion Display configuration. Your primary task will be to develop a comforting touchscreen control system that's attention-grabbing and user-friendly. This project requires: - Design and implementation of a multi-level menu structure. The idea is simple: we want users to navigate easily through various menu options without experiencing any difficulties. - Wireless connectivity isn't required. Key Skills: - Exceptional understanding of ESP32 programming. - Proven expertise with Nextion Display setup. -SD Card Read. -PID Control Please ensure your proposal demonstrates your experience with these specific requirements. Looking forward to your applicat...

...animator to create a modern YouTube intro and outro. Here are the key elements for this project: - The intro and outro should have a modern style. Specifically, I'm seeking a sleek, fresh aesthetic that appeals to today's audiences. - The critical elements for the animations are music, text animation, and logo animation. * Music: Both the intro and outro should feature music. I prefer upbeat and energetic tracks to set an engaging tone for my viewers. * Text Animation: I would like the text in the intro and outro to be animated to catch viewers' attention. * Logo Animation: The animations should also include my logo, which I want to be animated. As for the ideal candidate, I'm looking for someone with experience in modern video...

I'm looking to create a marketing flyer targeted at education professionals. The flyer should be minimalistic and modern, reflecting the contemporary approach of our company. HCI’s website: Key Requirements: - Design an attractive flyer layout that can capture the attention of education professionals. - Optimize the flyer for a product promotion campaign. - Keep the design clean, and straightforward, avoiding any unnecessary clutter. Ideal candidate: - Proven experience in graphic design. - Portfolio showcasing ability to design minimalistic and clean layouts. - Understanding of marketing principles. - Familiarity with the preferences and expectations of the professional demographic.