Photo caption writer jobs

I'm seeking a skilled app developer to build a grocery tracking app with a barcode scanner and expiry date tracker features. This application should be compatible with iOS...AI features to help enhance user experience Key Features - Using Flutter + Gemini-API User Authentication: Sign in and create new accounts Edit profile and preferences Pantry Management: Display a list of scanned groceries Add new items via a plus button, redirecting to the camera for scanning food receipts or item barcodes Edit and delete existing items Overview of current pantry inventory Photo recognition for groceries using Gemini API Gemini-API-based recipe recommendations based on pantry items Integration with barcode databases for easy item entry Notifications: Send alerts before items reach thei...

Looking for a women communicat...prospective leads for my business using APPS. (Profile registration will be required with YOUR MOST Latest PHOTO, no more than one month old.) 2. Enter client information into Google Spreadsheets, modify the color of the cells, and enter dates. Qualifications 1. Fluent in English 2. Decent profile photo. Video bid is a plus 3. Knowledgeable about US towns and states, as well as Googling distance between regions. 4. Understanding of IP as well as VPN is a plus. 5. Effective interpersonal and communication abilities 6. Must familiar with Google Sheets. 7. Once the contract begins, you must use a communications medium, such as Skype. 8. The profile creation will be required, using YOUR Latest FRESH PHOTO, no more than one month old) ...

I'm in need of an engaging and creative blog writer to produce content for my graphic design blog. Your responsibilities: - Produce 2 high-quality and engaging blog posts per week. - Maintain a consistent tone that entertains and inspires the readers. - Deliver each blog post in fluent English. Ideal skills and experience: - Proven experience in writing for graphic design or related topics. - Excellent grasp of English language. - A creative flair to engage and inspire readers. - Experience in creating SEO-friendly content.

I'm seeking a skilled content writer with a strong grasp on various technology topics. The main objective is to create high-quality, informative content with the aim of educating the general public. Your responsibilities will include: - Crafting original content primarily revolving around technology - Ensuring the content is presented in an engaging and educational manner - Adhering to a style that is accessible to the general public, free from overly-technical jargon Ideal Skills: - Strong research skills - Proven experience in writing for general audiences - A background in technology or a strong understanding of technological concepts - Ability to simplify complex information.

I'm looking for a skilled speech writer for an office party happening next week. I, the director, will be delivering the speech, aimed at appreciating and motivating my staff in light of our upcoming expansion. Essential skills and experience: - Previous experience in writing speeches for business settings - Proficiency in creating content that is inspirational and motivational - Understands the importance of tone and audience in writing. Anticipated tone: Appreciative and Motivational Intended Audience: Employees. Time is of the essence, so I need someone who can deliver promptly without compromising on quality.

...fully functioning E-commerce website, so it's crucial that it supports a variety of payment methods. - Customer Reviews: The site should allow users to leave reviews and these reviews should be incentivized - users should earn credit when they write a review or share their experience on Instagram. - Inventory Management: I need a system that allows me to easily manage inventory and stock. - User Photo Upload: I want to enable users to upload their own photos at a specific segment on the website. - International Shipping with Tracking Number: As an E-commerce site, it's important that the website supports international shipping with tracking to ensure customer satisfaction. - User Credit System: The website should have a feature that allows users to accumulate credit in ...

I'm in need of a proficient business report writer who can create engaging and informative blogs for my website. The focus of the blogs should be around the structure of a report, data analysis, and writing style. Key Requirements: - Proficient in business report writing - Able to simplify complex information - Create engaging and informative content The ideal candidate should have a strong background in business report writing and be able to tailor the content to both students and professionals. The goal is to provide tips and techniques and discuss common challenges in a way that is easy to understand and apply.

I’m seeking an experienced product description writer with graphics experience to create compelling descriptions for three supplements. The content should be aimed at health-conscious individuals, presented as persuasive and sales-oriented, and include images to enhance the message. Key Details: - 'Text with images' format: The ideal candidate will be able to craft compelling, persuasive descriptions while also having graphic design skills to incorporate images. - Target Audience: The descriptions should be tailored to health-conscious individuals, ensuring the content resonates with their interests and concerns. - Tone: The descriptions should not only inform and educate, but also persuade and drive sales. A friendly, conversational tone could be suitable, but the...

Storecheckers are a Market Research and Mystery Shopping company. We undertake worldwide mystery shopping visits. This visit is to an Examination Centre, checking that the security standards are being met, in order to ensure that there is no possibility of cheating at any stage. The exam content and result are irrelevant to this exercise. You will need...very clear background of the environment. The actions that you need to take are actions that test takers attempt, so do not be worried about carrying them out. After the visit there is a report to complete, it is not lengthy but you need to explain what you did and what were the staff responses. The visit lasts one and a half hours. Your payment is $80 per visit. Note that you will need a valid, photo and signature bearing ID for ...

Creating a CAD model and Photo-Realistic Rendering from sketch.

I'm seeking assistance with funding an exciting new action movie targeted at middle-aged adults. I have plans to create a memorable experience for this audience. The primary use for the funds will be: - Hiring a top-notch screenplay writer Prospective freelancers should have experience in: - Crowdfunding campaigns, specifically Kickstarter - Marketing and promotion within the film industry - Targeting middle-aged demographic groups Knowledge and a deep understanding of the action genre are highly appreciated.

As a professional dog trainer, I'm seeking a skilled writer who can create compelling articles about a wide range of dog behaviors. These articles should help me encourage potential clients to hire my expertise. As such, the articles should empathize with the struggles of handling canine misbehavior, while emphasizing the importance of seeking professional assistance. Your articles should cover the following topics: - Barking - Dog aggression - Separation anxiety - The importance of hiring a certified dog trainer - Obedience and behavior modification - Puppy manners - How to choose the right dog for your lifestyle - Crate training - Benefits of positive reinforcement - Role of a certified professional dog trainer - Insights on canine behavior Given the nature of my business...

I'm looking for a skilled photo editor to enhance the colors and contrast of my nature photography. The edited photos should be in JPEG format, as they will be used for website publication. Key requirements: - Enhancing colors and contrast to make the images more vibrant and engaging - Experience with nature photography or similar projects - Strong proficiency in photo editing software - Ensuring the final output is in JPEG format This project will suit a freelancer with an eye for detail and a passion for the natural world. Your editing skills will help bring out the beauty in nature while ensuring the images are web-ready..

I'm looking for a skilled photo editor to enhance the colors and contrast of my nature photography. The edited photos should be in JPEG format, as they will be used for website publication. Key requirements: - Enhancing colors and contrast to make the images more vibrant and engaging - Experience with nature photography or similar projects - Strong proficiency in photo editing software - Ensuring the final output is in JPEG format This project will suit a freelancer with an eye for detail and a passion for the natural world. Your editing skills will help bring out the beauty in nature while ensuring the images are web-ready..

I'm looking for a skilled web developer to create a personal blog for me, with the key feature of a photo gallery. Key Features: - Elegant and Classic Design: The blog should have a timeless and sophisticated look and feel. A clean design with a touch of modern is preferred. - Photo Gallery: I want a user-friendly photo gallery that can showcase my images in a visually appealing way. Ideal Skills and Experience: - Experienced in web development, with a focus on personal blogs. - Proficient in creating and integrating photo galleries. - Strong design sense, especially in creating elegant and classic themes. - Familiarity with user-friendly and efficient blog layouts. - Able to work independently and deliver high-quality work within the set timeframe.

Bonjour [Nom du Graphiste], Je vous contacte pour créer une affiche pour la fête des mères pour notre restaurant, Tajinier. Voici les détails de ce que nous souhaitons : Logo : Veuillez inclure notre logo dans un endroit visible de l'affiche. Image principale : Utilisez une photo d'une famille joyeuse célébrant ensemble, entourée d'une table. L'image doit évoquer une ambiance chaleureuse et festive. Texte : Titre principal : "Venez célébrer en famille la fête des mères au Tajinier" Sous-titre : "Réservez votre table dès maintenant !" Ajouter l'adresse et le numéro de téléphone de chaque restaurant en bas de l'aff...

Hi I will share the details with the shortlisted candidates. Thanks

Stiamo ricercando 2 internship per la realizzazione del sito web sui prodotti di Belin Packaging Ecco le attività: • Shooting preparation & assistance • Photo editing/post-production • Content Management Sede di lavoro: Gessate, Milano

I’m looking for someone to change the background of a picture Taking the first picture with the yellow dress and putting the person over the person in the second image I’ve attached a picture of when I attempted to do this to show what I’m looking for

I'm looking for a writer to create an engaging documentary script on ancient history. The script will be used for a radio show targeting the general public. Key Responsibilities: - Researching and developing a captivating script on ancient history - Ensuring the content is engaging and appropriate for a general audience - Incorporating historical facts and narratives in an informative yet entertaining manner Ideal Skills and Experience: - Previous experience in writing for documentaries, radio, or history-related content - A passion for and knowledge of ancient history - Ability to make complex historical information accessible and captivating for a broad audience - Excellent writing and storytelling skills - Understanding of radio show format and requirements Please provide...

I'm seeking a skilled mobile app developer to create an engaging social networking application for both iOS and Android. Key Features: - Messaging: The app should enable users to send messages to each other, fostering communication and interaction. - Photo & Video Sharing: Users should be able to share photos and videos within the app, promoting content sharing and user engagement. Skills and Experience: - Proven experience in developing mobile applications, especially for social networking purposes. - Strong proficiency in both iOS and Android platforms. - Familiarity with integrating messaging and media sharing functionalities. - A good eye for UI/UX design to create an intuitive and visually appealing app. - Ability to ensure the app is responsive and scalable, capable...

...in WordPress and experience with data migration is crucial. - **Photo Gallery Integration**: Each boat listing should have a photo gallery with multiple images to give users a comprehensive view of our fleet. This will likely involve integrating a gallery plugin. - **Booking System Integration**: We already have an in-house developed booking system, so there's no need to create an online booking feature. However, the site should make it clear how users can interact with the listings to make bookings or inquiries. Ideal Skills & Experience: - Proficiency in WordPress and experience with CMS migrations. - Strong UI/UX design skills and the ability to create a modern and engaging website layout. - Experience with integrating photo galleries, and a good eye fo...

This project involves a series of photo editing tasks, primarily focused on removing a person in the middle of the image and adjusting it to look like a couple. The final product will be used as a gift. Key requirements: - Exceptional photo editing skills to seamlessly remove a person from the middle of a photo - Ability to shift and adjust remaining individuals to make it appear like they're a couple - Enhance photo quality and clarity for a polished final product - Adjust the backdrop to a studio setting, maintaining a professional and neat look. Ideal freelancer would have experience in advanced photo editing techniques, especially in people removal and background adjustments. Keen attention to detail and a creative eye will be incredibly...

I need immediate turnaround I have 1 JPEG image that I need retouched. I'm looking for a professional in photo editing who can: - Enhance the brightness/contrast of the images as needed. - Perform color correction where necessary. - Remove any blemishes, wrinkles, or other imperfections in the images. - The final edited image should be delivered in JPEG format. Ideal skills for this job include: - Experience with photo editing software - A good eye for color and detail - A talent for enhancing images without making them look unnatural - Ability to work efficiently and meet deadlines. Please provide examples of your previous photo retouching work along with your bid.

I'm in the process of l...profit need a logo that captures the essence of the brand. The design should be modern and minimalist in style, aligning with contemporary aesthetics. Key Requirements: - Modern Minimalist Style: The logo should embody simplicity and contemporary design principles. - Color Scheme: I envision my logo to be inspired by a particular photo, so your creativity in reflecting these colors in the design will be crucial. I am looking for a logo that incorporates the photo of my pit bull, in a sort of re-rendered watercolor format, and with her having guardian angel wings. The final product should be vector. Ideal Skills: - Proficiency in modern and minimalist design. - Strong understanding of color theory and application. - Experience in creating log...

...artworks uploaded by other users for sale. Should display all sorts of artwork in a collage format like Instagram's explore page. Once you click on an artwork to buy, create more screens to show the payment transactions till order confirmed. 5. Sell screen where in you can upload pictures of your artwork, write description, give a suitable category and price. Same as Instagram, the way you upload a photo, show features to upload your artwork's photos and videos. Also include different screens to give description, selection of category your artwork belongs to and setting a price. 6. Category screen which consists of different categories of artwork such as abstract, minimalistic, etc. Should consist of a screen with different categories displayed where in if a user cli...

Call for Designers: Create a Unique Character based on the photo I am submitting MAKE SURE TO USE THE ATTACHED PHOTOS AS A REFERENCE We are excited to announce a creative design contest to reimagine this hairy character. This contest is an opportunity for talented designers to bring a fresh and innovative look to the character. Contest Overview: We’re looking for a unique design that maintains the essential characteristics of the character—small, furry, and round/oval—while introducing a distinctive, modern twist. We feel something as close to hand drawn will be the best approach, but are willing to entertain other approaches. There should be no appendages except eyes, and they shouldn't be too prominent. At the same time, the character needs to be likeab...

I am looking for an experienced writer to provide a detailed review of the user experience on my website. The focus should be mainly on the overall user experience, with recommendations for improvement. Key Points: - The review should contain a comprehensive overview of the general impressions of the user experience on the site. This will help me understand what is currently working well and what needs attention. - Your analysis should come with constructive suggestions for how the user experience can be enhanced. I'm looking for practical, actionable insights that can be implemented to make the site more user-friendly. - It's crucial that the review includes real user feedback. I'm interested in understanding how visitors perceive the site, what their pain points a...

I am in need of a skilled desktop photo editor developer to create a desktop app with advanced retouching capabilities. The software is expected to be feature-rich and user-friendly. Key Requirements: - Development of a desktop photo editor - Advanced retouching capabilities - User-friendly interface, suitable for both novice and experienced users - High-quality output Ideal Skills and Experience: - Proficiency in desktop application development - Extensive experience in photo editing software development - Strong understanding of advanced retouching techniques - Previous projects demonstrating a user-friendly and feature-rich interface - Ability to deliver high-quality output

...to images. - Scheduling: You'll be responsible for planning out our content calendar and posting at optimal times for maximum engagement. - Engagement: You'll need to keep our audience engaged by responding to comments and interacting with them. - Analytics: It's crucial that you understand the analytics behind social media to track our performance and make informed decisions. Experience with photo editing and video creation is a requirement, as I'm looking for someone who can create high quality, visually appealing posts. You should be familiar with adding filters and effects, as well as text and graphics. Previous experience in managing social media accounts, particularly for businesses, is a plus. You should have a good understanding of different social ...

I'm currently seeking an experienced content writer to help me craft engaging content for my project. The primary goal of this content is to ensure it's engaging and keeps the audience interested. The ideal freelancer for this job should have a strong background in creating captivating content that maintains high levels of engagement. Key points: - Experience in content writing is a must - Proven capability in creating engaging content - Understanding of how to keep an audience's attention through writing.

I require a skilled resume writer to assist in crafting a compelling resume for a mid-senior level Marketing Manager position. This is for a job application and the resume should not only highlight my skills and experience in the marketing industry but also set me apart from other candidates. Ideal Skills and Experience: - Significant experience in writing resumes for mid to senior level positions, preferably in the Marketing field. - Solid understanding of what marketing firms look for in potential mid to senior managerial role candidates. - Ability to create engaging content that highlights my qualifications and experience in a clear, concise manner. - Brings creativity and an understanding of current resume trends to create a unique, competitive resume. Deliverables: - A poli...

...WordPress and experience with data migration is crucial. - **Photo Gallery Integration**: Each boat listing should have a photo gallery with multiple images to give users a comprehensive view of our fleet. This will likely involve integrating a gallery plugin. - **Booking System Integration**: We already have an in-house developed booking system, so there's no need to create an online booking feature. However, the site should make it clear how users can interact with the listings to make bookings or inquiries. Ideal Skills & Experience: - Proficiency in WordPress and experience with CMS migrations. - Strong UI/UX design skills and the ability to create a modern and engaging website layout. - Experience with integrating photo galleries, and a good ey...

Storecheckers are a Market Research and Mystery Shopping company. We undertake worldwide mystery shopping visits. This visit is to an Examination Centre, checking that the security standards are being met, in order to ensure that there is no possibility of cheating at any stage. The exam content and result are irrelevant to this exercise. You will ne...which give a very clear background of the environment. The actions that you need to take are actions that test takers attempt, so do not be worried about carrying them out. After the visit there is a report to complete, it is not lengthy but you need to explain what you did and what were the staff responses. The visit lasts one hour. Your payment is $85 per visit. Note that you will need a valid, photo and signature bearing ID for t...

I'm seeking a proficient and experienced content writer to develop engaging and captivating scenario-based learning modules for a training program. This project will benefit from someone with: - Prior experience and expertise in creating content for various training programs - Deep understanding and knowledge in leadership development and employee engagement - Experience in designing scenario-based learning material which engages the trainees and contributes to better learning outcomes Your key role will be constructing easy to understand, compelling interactive learning scenarios ensuring a high degree of user interactivity that will assist the comprehension of the training programs. It's important not to forget to incorporate elements of fun and engagement within the...

I am in need of a skilled writer to create engaging blog articles tailored to working professionals between the ages of 30 and 50. The main purpose of these articles is to provide information on industry-related topics. - Excellent writing skills and experience in professional blogging are necessary. - You should be able to perform thorough research on industry-related topics and generate ideas for new content. - Experience producing copy for a working professional audience is necessary. - You should be well-versed in creating informative and engaging articles. - A deep understanding of the needs and interests of working professionals is needed. The goal here is to provide high-quality content that will resonate with this specific audience and shed light on various topics that ar...

I need a skilled photo editor to help me with my images. The specific edits I require are not listed here, but you should be proficient in a range of techniques including color correction, retouching, and background removal. You should be able to understand the requirements of the image and make the necessary adjustments. The purpose of these edits will vary between personal, business, and social media use, so a versatile approach is essential. You should be able to help make the images stand out and achieve their intended purpose. The desired result for the photo editing is to have a professional finish that enhances the images. I'm looking for a natural-looking, creative and artistic edits where necessary, and specific elements enhanced to achieve the best result....

I'm looking for a skilled photo editor to enhance my Amazon listing images with a range of appealing visual effects. Key Responsibilities: - Incorporating various visual effects to make my product images stand out on Amazon. Ideal Skills and Experience: - Proficiency in photo editing software and a strong portfolio of past projects. - Previous experience editing images for Amazon listings or e-commerce platforms is highly desirable. - Ability to understand and apply visual effects that enhance the overall appearance of the product. Looking forward to collaborating with a talented individual who can bring a creative touch to my product images.

I'm in need of a skilled content creator to help me generate engaging and informative articles. The a...need will typically be between 500-1000 words each. These pieces should be concise and well-written, catering to a general audience. I'm looking for someone who can maintain a high standard of writing, ensuring the content is not only informative, but also engaging and easy to read. Previous experience in article writing or content creation is a significant advantage. It would be great if the writer has a background in SEO as the articles will be used to boost my website's visibility. Please provide samples of your previous work, especially if you have experience in article writing or SEO optimization. Your bid should also include the cost per article and an e...

I am looking for a skilled content writer to revamp the website content of my established business and provide engaging product descriptions. Requirements: - Creation of more than 10 pages of website content: The content should be SEO optimized, engaging, and reflective of the tone and values of the brand. - Engaging product descriptions: The writer should be able to provide product descriptions that are both informative and persuasive, designed to increase sales. Skills and Experience: - Proven track record in content writing for established businesses. - Understanding of SEO best practices. - Ability to write engaging and persuasive product descriptions. - Familiarity with the industry or similar businesses is a plus.

We are looking for a talented freelancer...media, particularly Twitter, is a plus. Application Process: To apply, please submit: A brief cover letter explaining why you are the ideal candidate for this role. Links to your previous work, particularly blog posts or content that demonstrates your writing and editing skills. An example of how you would transform a video transcription into a blog post, including how you would generate and caption relevant images. Selection Criteria: Applicants will be evaluated based on the quality of their previous work, proficiency with AI tools, and their ability to create engaging and accurate content. We look forward to receiving your applications and seeing how you can bring our video content to life through compelling blog posts and social medi...

I am seeking a professional photo editor, preferably with expertise in color correction, retouching, and background removal to help me create bright and vibrant photos. Key Deliverables: • Color Correction: Ensure the vibrancy and brightness of each image is enhanced • Retouching: Fix blemishes, stray hairs, and other minutiae to achieve overall photo enhancement • Background Removal: Neatly subtract background elements without damaging the key subject Ideal Skills & Experience: • Expertise in photo retouching and colour correction • Proficiency in background removal • Excellent eye for bright and vibrant aesthetics • Strong knowledge of JPG and TIFF formatting The final deliverables must be provided in TIFF format. Candida...

I need a content writer who can manage my Twitter account. You'll be creating 21 tweets weekly, each 70-100 characters long. It's essential that you: - Are knowledgeable about web 3 and cryptocurrencies: I have some knowledge about these topics, but it is key that you possess at least this level of understanding. - Understand our products: It's crucial that you familiarize yourself with our products, particularly our social analytics products. - Write engaging content: Your responsibilities include creating informative and educational tweets about web 3, promotional tweets for our products, and engaging content for our audience. Ideal skills and experience for this position: - Prior writing experience: Particularly in the field of web 3 and cryptocurrency. - Produ...

I am seeking a professional photo editor, preferably with expertise in color correction, retouching, and background removal to help me create bright and vibrant photos. Key Deliverables: • Color Correction: Ensure the vibrancy and brightness of each image is enhanced • Retouching: Fix blemishes, stray hairs, and other minutiae to achieve overall photo enhancement • Background Removal: Neatly subtract background elements without damaging the key subject Ideal Skills & Experience: • Expertise in photo retouching and colour correction • Proficiency in background removal • Excellent eye for bright and vibrant aesthetics • Strong knowledge of JPG and TIFF formatting The final deliverables must be provided in TIFF format. Candida...

I'm urgently looking for an experienced legal writer who can effectively develop comprehensive research papers tailored towards legal professionals. The primary areas of focus for this project involve family law, corporate law, as well as Intellectual property law. IDEAL CANDIDATE: *Robust understanding and expertise in the above-mentioned legal areas *Proven record in writing legal academic papers *Ability to conduct thorough and extensive legal research *Flair for constructing engaging content for legal professionals As the ideal candidate, you will need to produce high-quality, well-researched and legally tenable content that is not only enlightening but also equips the readers with substantial knowledge on the subject.

I'm in need of a talented writer who can craft educational content for children in a storytelling format. Key Responsibilities: - Writing engaging and informative stories - Ensuring the content is age-appropriate and educational Ideal Skills and Experience: - Prior experience in creating children's content - A knack for storytelling and engaging young audiences - Understanding of educational content development I'm looking for someone who can bring creativity and a deep understanding of children's learning to this project.

We run a Beard and Moustache Competition in Australia and need a creative design for this years certificate that gets printed on quality scroll paper and goes to every person that enters. I have attached an example of previous years certificate. Here are some points to conside...date at bottom to SATURDAY 25 MAY 2024 - Remove BALLARAT HERITAGE FESTIVAL logo and add in a greyscale version of the attached WBMA logo - Most importantly please change the signature to the attached signature. Please make the signature the same as attached but the signature the same as what is attached but make it look like it is written nicer with a real pen/ink. I have attached an extra photo of a second year as another example of previous certificates If you have any questions please message me....

I'm seeking an expert in photo retouching to enhance images for my professional portfolio. - **Retouching Level**: The retouching required is at a moderate level, focusing on wrinkle smoothing and teeth whitening. - **Skills Needed**: The ideal candidate must have significant experience in photo editing, particularly in professional retouching. - **Attention to Detail**: Precision and attention to detail are key, as the images will be used in my professional portfolio. Please only apply if you have a solid portfolio of similar projects and can commit to producing high-quality work within a reasonable timeframe.

I'm seeking a skilled writer to create detailed, professional, and technically sound product descriptions for my range of electronic gadgets and devices. Key Requirements: - **Writing Style**: Your writing should be professional and technical to appeal to an audience that appreciates detailed information about the products. - **Technical Proficiency**: Your understanding of the electronics industry and its terminologies is crucial in delivering accurate, comprehensive descriptions. - **Detail-Oriented**: You should be able to craft descriptions that are at least 250 words long, without compromising the quality of the content. Your responsibilities will include: - Researching the product to understand its features and specifications - Crafting detailed and engaging descrip...

I'm seeking a skilled resume writer who can craft a compelling resume for a management consultant position at McKinsey, BCG and Bain (The Big 3). Key requirements: - Substantial experience: I have over 10 years of professional experience across various industries such as finance, technology, consulting, aerospace, FMCG, energy and utilities, Hospitality and banking. The resume needs to reflect this diverse experience. - Industry-specific language: I need someone who understands the intricacies of these sectors and can efficiently communicate my achievements within them. - Big 3-specific requirements: Knowledge of what Big 3 look for in a management consultant is a plus and incorporating these elements in the CV is essential.