R Studio Project

PROJECT The Service Quality questionnaire is an economic indicator that measures customer satisfaction. In this model, eight latent variables (factors) are employed to evaluate perceived service quality about coffee chains in Kuwait. It is based on well-established theories and approaches in customer behavior which are applicable to various industries. a) Please use principal component analysis, with the varimax rotation procedure to determine the service quality variables as input variables. b) Please compute average value of the satisfaction variables, and then convert it as a binary variable. Binary satisfaction should have two groups such as high satisfied and low satisfied customers. Please use binary satisfaction variable as an output of the study. c) Please employ these inputs and output variables to determine the best prediction model using support vector machine, neural network and logistic regression analysis. d) After finding the best prediction model, prepare your report.