Hello, I would be glad to help with the content for email campaigns.
I've been a Direct Marketing Manager responsible of email marketing communication (email sending; email strategy - targeted communication based on emailing KPIs; email content writer) for more than 3years and through my experience as a Marketing Automation Product Owner I am in charge of all the email marketing tools used for generating conversion for one of the leading ecommerce website in my country.
As a brief list of the tasks I would like to discuss with you about:
- Subject lines insights for an improved open rate (personalized subjects; catchy questions or short formulas for a better OR; spelling in order to avoid spam
- Improved CTR - the click through rate is both an important metric and an important insight. The customers' tracking highlights their engagement and based on the most suitable call to action buttons the converios increases
- Interesting content based on the target audience
- Re-engage inactive subscribers and increase database
I've been in charge of the daily campaigns sent to more than 1million subscribers, keep them engaged based on both content and client behaviour insights. The types of email I am used to create are various, Mostly based on product recommendationsa and discount sales; together with anniversary emails and specific themes for targeted clients(tech lovers; fashionista; home&deco).
I am looking forward to your feedback.