Logo design

In need of a logo design for a new 'dynamic lifestyle apparel' brand launch, deJardim (portuguese for 'the garden) selling basic intimates, fine lingerie, performance shapewear and activewear through e-commerce and direct to consumer through "pop up" retail and "home party events". See pics attached from our recent photoshoot. As the connector and the curator of fine apparel from Brasil, I am supporting family run businesses who practice fair labor and bring the beauty and culture of Brazil to America while empowering women to look and feel their best and reach their unique potential. Positioning Statement: For the dynamic, modern woman who strives everyday to look and feel her best, deJardim is the dynamic apparel brand, which instantly transforms the way you look and feel and infuses the passion of Brazil into your everyday life AUDIENCE: Dynamic, fashion-forward women 35-55, with individual income $75K+ and/or Household (HH) income of $125+, who appreciate quality, unique brands that meet their diverse and changing needs providing superlative customer service, a real personality behind the brand and solutions with them top of mind. From the early AM work-outs (indoor/gym/pilate OR outside activity), to the office/boardroom OR ‘on the go soccer mom’, to nights at home OR on the town, our customer is looking for apparel that is as dynamic as she is and will add an instant lift to her mood just as it will enhance her appearance. Everything we offer her meets her dynamic lifestyle and her unique needs. Our high-tech shape wear solutions take her everyday clothes from “it fits” to “wow, it’s fabulous!”. The fit and shaping support makes her feel energized and look great Everything PlieBody, by deJardim offers is selected by manufacturers in Brazil, who practice extreme fair labor practices and radiate one of the most diverse and vibrant lifestyles one could ever experience. Most of all our commitment to personalized customer service will appeal to this dynamic woman; deJardim understands her and anticipates her needs and is available wherever and whenever she wants to discover us! What separates us from the pack is our: • Dynamic Women – we are the target audience • Dynamic Apparel – high tech fabrics, instant lift, instant transformation physically and emotionally • Dynamic Delivery – cross-channel, intelligent ecommerce, integrated digital marketing strategies including social shopping, and customer service focus. Brand Values: • Genuine • Democratic • Loyal • Visionary • Insightful • Passionate • Integrity • Real What look and feel should we adopt? • Simple • Clean • Modern / contemporary • Open • Vibrant • Warm • Sleek • Free What is the Tone and Personality? • Authentic • Imaginative • Generous • Dynamic • Inviting • Energetic • Unexpected • Grounded • Alluring • Grace and class without stuffy • Sophistication with spunk and passion What’s the MAIN IDEA we want to communicate as a brand? CONVINCE dynamic fashion-forward women aged 35-59 who want to look and feel their best all day, every day, THAT deJardim apparel will instantly transform your look and the way you feel, BECAUSE we are the dynamic apparel brand that is good for the world, good for women, provides dynamic apparel, dynamic delivery and is designed with you in mind. .