Graphic Identity is not a thing that can be easy, and is not a hot dog that can be done in 3 minutes, Is a business trade mark, requires study, for efective results, thats what I offer in my design firm, because the logo can inspire trust, and confidence in a business. Its important, because easy and cheap stuffs does not worth it.
If you want to know more and see what I'm talking about, see my profile or ask me for my portfolio.