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Logo Design Brief: "It's in the Air" The Natural Safe Solution Overview: We're a startup seeking a creative graphic designer to design a logo for our unique "It's in the Air" natural mould solution. The logo should convey depth and three-dimensionality, representing how our solution works in three dimensions to combat mould. Safety and effectiveness should be emphasized. Key Objectives: Tilted House: Feature a wide rectangular house tilted at approximately 30-40°, symbolizing a mould-affected space and showcasing the action of our solution on surfaces and in the air. Leaf Atomizer: Incorporate a strategically placed leaf to symbolize our atomizer. Highlight the safety and eco-friendly nature of our solution, suitable for children, pets, and individuals with allergies. Green Particles: Illustrate the effective dispersion of our solution with bright green particles emanating from the leaf. Convey the natural and beneficial aspects of our product. Mould-Infested Corners: Use shades of grey or teal to create visual contrast in the mould-infested corners. Depict a gradual transition or gradient effect to symbolize the transformative power of our solution. Child with Cat: Include a child holding a cat sitting near the atomizer to demonstrate the safety and compatibility of our solution with families and pets. Vortex and Diffusion Effect: Create a vortex effect originating from the top of the leaf atomizer, gradually transitioning into a diffusion pattern as it spreads further away. This visual representation showcases the active elimination of mould particles. Clean and Uncluttered Design: Maintain a clean, simple, and uncluttered design to effectively communicate our message of safety, efficacy, and transformation. Deliverable: Provide the final logo in vector format (AI or SVG) for scalability. Intellectual Property Rights and Ownership: Transfer intellectual property rights and ownership upon completion and payment. Additional Notes: Please ensure you thoroughly read and understand our business and the brief before submitting your proposal. We expect the logo designer to indicate in their response that they fully comprehend and visually grasp the essence of our business and how they interpret the brief. If you have any questions or need further clarification, please reach out to us. Your understanding of our brand and the ability to capture it visually are vital to the success of this project. The successful logo designer will have a preferable position for future web design opportunities, as we will require a website in the near future. We seek a talented designer who can effectively convey the safety, effectiveness, and transformative nature of our mould solution through logo design. We appreciate your interest in this project and look forward to reviewing your proposal