Product Descriptions

We would like to get 2 product desctiption we can review for potentially thousands to be rewritten in our tone of voice. I would like to get 2 samples written 75-100 words each to present to the management team. This project will be for just the first 2 examples. What we pay for these shoud reflect what we will be paying for each one going forward. Eg. If evey product description we request will be $Y please quote for this job 2 x $Y Product Description 1 Saltram 1859 Shiraz Current description The Saltram 1859 Shiraz exudes notes reminiscent of black berries, dark cherries complemented with hints of savoury clove and spice. The palate is soft and generous with abundance of fruit and velvety tannins. This wine can be enjoyed now but will also cellar well under ideal conditions. Product Description 2 Glenfiddich 12 Year Old Current description Glenfiddich 12 Year Old is our family's signature expression and the world's most awarded single malt Scotch whisky. Carefully matured in the finest American oak and European oak sherry casks for at least 12 years, it is mellowed in oak marrying tuns to create its sweet and subtle oak flavours. Creamy with a long, smooth and mellow finish, our 12 Year Old is the perfect example of Glenfiddich's unique Speyside style and is widely proclaimed the best dram in the valley. Tone of voice Fun-loving, knowledgeable & adventurous, authentic & optimistic How to be Fun-loving * • Keep it friendly and positive. * • People like to chat with, not get spoken to. * • Give your readers a smile where you can * • Use humour appropriately. How to be Knowledgeable and Adventurous * • Know what you’re talking about. * • Offer tips or suggestions about our products and services. * • Remember that everyone’s tastes are different. * • Offer some information and guidance, don’t just tell them what you think is good. * • Share your enthusiasm. * • Don’t be too obsessed with big names or the latest trends. How to be Authentic * • Write conversationally like you’re talking in person. * • Be real. Be natural. Be human. * • Use words that average people use and understand. * • Inject your personality into your writing. * • Avoid marketingness in your copy. Ask yourself, would someone actually say this? * • If you wouldn’t speak like this, or use that word, with a friend try to phrase it like you would. How to be Optimistic * • Use positive language, not negative. * • Use more do’s than don’ts. Unique features Find points of difference on each product if possible What is it? How does this feature make it good and why is this good We need to not place ownership on the brands. Eg "Glenfiddich 12 Year Old is our family's signature expression" These notes are taken from the supplier's point of view and the brand is not "ours". Consistent structure between each description is important.