Hi,
I have over 16 years of experience & have handled multi-product & multi-segment AdWords. I am Google AdWords Certified Professional & also hold a Level 2 Google AdWords certification from Freelancer.
Methodology:
1. Keyword research - specific to each product, category, location.
2. Structure campaign into specific types, ad groups & ads
3. Advice web-development-team on specific landing pages for each of the ad groups or campaigns.
4. Run trials to fine-tune the conversion process & rates including ROI calculation
5. Fine-tune based on insights & expand campaigns.
What is not included:
Landing page development - I will be giving your team inputs on keywords/content and sketches / wireframes for landing pages that need to be developed in html at client end. So apart from investing on the AdWords you will also have to keep time free of the web-development team for developing landing pages. If this is not available - no amount of fine tuning on the AdWords side will yield the desired results. Kindly note that this proposal will cover 4 campaigns only.
Would love an opportunity to talk / discuss the requirements in detail & explain my exposure, experience and skills - the value that I can bring to the assignment. Look forward to that discussion.
Regards,
Subash