Hello,
Hope you are doing well
Results driven Google Analytic/Google Tag Manager V2 (2 years) with 8 years experience leading eCommerce and digital analytic marketing, operations, and large scale projects in highly competitive markets.
The Facebook pixel is an analytics tool that helps you measure the effectiveness of your advertising. You can use the Facebook pixel to understand the actions people are taking on your website and reach audiences you care about.
The Custom Conversion categories that you can choose from include:
Add Payment Info
Add To Cart
Add To Wishlist
Complete Registration
Initiate Checkout
Lead
Purchase
Search
View Content
fbq('track', 'Purchase', {'value':'9.99','currency':'USD'});
value, currency, content_name, content_type, content_ids, contents, num_items
Thanks
Mehbub