Convert illustrator word template jobs

I need assistance with pagination in my 200+ page Word for Mac document, specifically in certain sections. The main issue I'm facing is inconsistent numbering, which seems to be disturbing the flow and continuity of my work. The chosen freelancer should have: - Proficiency in Microsoft Word for Mac (I'm using version 16.85 copyright 2024). - An excellent understanding of pagination issues and how to resolve them. - Experience with document formatting in large Word files. Please only bid if you're confident you can rectify this issue quickly and efficiently.

Hey there! We're searching for a talented developer to help us convert an existing HTML/CSS/JS project into Builder.IO. If you're experienced with and have a knack for turning static projects into dynamic, user-friendly websites, we want to hear from you! You'll be taking our current HTML/CSS/JS project and transforming it into a custom website, ensuring it's responsive and looks fantastic on all devices. You'll also collaborate with our design and content team to create a seamless and visually appealing experience. We're looking for someone with proven experience in , strong skills in HTML, CSS, and JavaScript, and a passion for creating beautiful, functional websites. pls answer my questions on your proposal. Do you have experience translating HTM...

Company website: Budget: Please provide a detailed quo...call-to-action. Reference for Design Inspiration: We would like our pamphlet to have a similar professional look and feel to the maintenance plans pamphlet provided by Larson Air: Larson Air Maintenance Plans. Project Deliverables: Initial design mockups for review and feedback. Finalized design files in high-resolution PDF format for print and digital distribution. Source files in Adobe InDesign or Illustrator format. Qualifications: Proven experience in graphic design, particularly in creating marketing materials. Strong portfolio showcasing previous work with a focus on clean, professional design. Ability to work collaboratively and incorporate feedback. Attention to detail and commitment to quality.

...scientific thesis in Microsoft Word. The document needs to be formatted to a high academic level. This will require the following: - Ensuring the entire document is formatted consistently for a professional and cohesive look. This includes font, headings, and spacing. - Creating and formatting a Table of Contents - Setting up headings and subheadings in the document according to the specified style. - Ensuring font, spaces and tables are properly formatted ensuring a professional look. The preferred formatting details are as follows: - Font: 12pt Times New Roman - Headings and Subheadings: Italicized with the same font size Ideal candidates for this job should have: - Solid experience in formatting academic or scientific documents. - Proficiency in Microsoft Word, incl...

I'm looking for a designer to create four unique card templates for my fantasy trading card game. Please note that these designs should vary in rarity, with four different grades. Requirements: - The card templates should have a cartoonish art style. - Each card template should include: - A designated area for a character portrait. This should be distinct and easily distinguishable from the other elements on the card. - A section to display the character's stats. These stats should be prominent and easily readable. This area should only need space for 2 numbers. - An area for the character's abilities. This text section should be carefully designed to make the abilities stand out. Ideal candidates should have experience in: - Designing for trading card game...

I'm looking for a professional who can convert my Amibroker AFL script into a TradingView Pine Script. The converted script should be able to generate buy/sell signals and provide backtesting capability. The ideal candidate should have experience in: - Amibroker AFL and TradingView Pine Script languages - Developing buy/sell signals - Implementing backtesting functionality Moreover, my trading strategy is based on breakout patterns. The converted script should reflect this strategy and incorporate the following indicators: - Moving Averages - Relative Strength Index (RSI) - Supertrend I'm looking for a freelancer who can deliver a polished and fully functional script that mirrors the performance of the original AFL script in TradingView. Feel free to ask any additional...

I'm looking for an experienced social media marketer who can create an Instagram ad that will direct users to my Telegram channel. Key Points: - The primary goal of the ad is to promote my latest product, Medical Gummies, so it's essen...should seamlessly lead users to my Telegram channel, where they can learn more about the product and potentially make a purchase. - It's important that the ad is set up in a way that maximizes conversions and ensures that users are actually redirected to my Telegram channel. Please only apply if you have experience in creating effective Instagram ads and have a strong understanding of how to convert social media followers into customers. A successful candidate will have a proven track record in social media marketing, particularly ...

I have less than 100 pages of handwritten medical notes that I need transcribed into a custom template. This project is urgent, and I require the completed transcription in less than a week. Please read this entire ad before replying. NOT FOR AUTOMATED - hand transcribing job. Key Requirements: - Transcription of less than 100 pages of handwritten medical notes and computer printouts. - Custom template formatting (specific layout or structure) - Urgent turnaround time of less than a week Ideal Skills and Experience: - Experience in medical transcription to ensure accuracy and understanding of terminology - Proficiency in creating and working with custom templates - Ability to work under pressure and meet tight deadlines So that I know you are a real person and read this,...

I am in need of an expert who can convert B2B leads effectively. The goal of this project is to boost our conversion rates for our B2B leads. Some key elements of the project include: - No specific method: I'm open to you using whatever approach you feel is most effective. Whether it's email marketing, telemarketing, or content marketing, I'm looking for someone with a proven track record of success. - Database size: The B2B lead database is relatively small, with less than 1,000 contacts. This means that a tailored, individualized approach to each lead is possible, and I expect a high level of personalization in your conversion efforts. Ideal candidates should have: - A proven track record of success in converting B2B leads. - Experience with small lead databases ...

...(Solar Plexus Chakra), Green (Heart Chakra), Blue (Throat Chakra), Indigo (Third Eye Chakra), Violet or White (Crown Chakra). You can also incorporate golds and silvers, but ensure that all Chakra colors are represented. 4. Can use any type of medium. 5. Shape: Square shape logo 6. Design should be original and not infringe on any copyrights. 7. Final deliverables should include Adobe files (Illustrator or Photoshop) with all layers available, and all files used. Submission Guidelines: - Submit your original logo design through the contest platform, we will be active on the messages, if you ask a question, give us a few days and we will get back to you. If you prefer to direct message, you can do that too. - Ensure that your design aligns with the provided instructions and cri...

I need a unique and creative Pokemon style logo designed for my non-profit organization called "pokegive". The logo should embody the charity's mission, which is centered around donation of pokemon cards for kids in need in hospitals or anywhere in the world. I would like the design to include a pokeball and incorporate the colors red ...Experience: - Graphic design with a strong portfolio of creative, unique logos - Familiarity with the Pokemon aesthetic and style I am thinking of the words POKEGIVE wrapped above a pokeball. 'Poke' written in the pokemon logo and 'Give' in white (example). You could also have a variation with poke above the pokeball and give below it all wrapped following the ball's contours. Final version to be an illustrato...

I need a skilled Adobe Illustrator professional to convert a logo from PNG to SVG. The aim is to optimize the SVG for web use, ensuring it remains scalable, editable, and suitable for online platforms. Key requirements: - Conversion from PNG to SVG: The logo is currently in PNG format and I need it to be converted to SVG. - Scalability: The resulting SVG should be scalable to any size without losing quality. - Optimization for Web Use: It's vital that the SVG is optimized for web use. This includes ensuring the file size is minimized for fast loading times, and that it retains its quality across various screen sizes and resolutions. Ideal skills and experience for this job include: - Proficiency in Adobe Illustrator: Given the task requires converting and opt...

I'm looking an illustrator to create captivating illustrations to accompany my children's short story. The project includes a cover and 14 drawings, all tailored towards 4-8 year-olds. As the story revolves around a child's love for football, a basic understanding of the game would be ideal. I'm looking for cartoon style similar to the attached. Other than the front cover, each page should be related to the 4 lines of the story which will be provided but a summary of the story is that a young boy loves playing football and scoring goals, his team enter a tournament and he has to play in goal but becomes the hero.

I have a logo in a PDF format that I need converted to a vector format. In your application, please include your experience with similar projects. Please note, I do not require any specific color adjustments. Just a direct conversion from the PDF to a vector format.

...then coping the rest of the text into our format. We would want to be able for the AI to use the template we create and it check it each time to make sure we havent updated anything. We would drop the resume / CV into one folder then it would be added to another folder formatted. Ideal Skills and Experience: - Strong background in AI and Machine Learning - Experience in NLP and chatbot development - Proficiency in creating customizable sections for user-friendly interfaces - Understanding of how to analyze user's skills for personalized output Key Deliverables: - Implementation of an automatic template selection feature - Ensuring that the AI adequately analyzes user's skills for template selection - Testing and refining the algorithm to optimize the ...

I need a skilled developer to take my Figma design and convert it into a responsive website using HTML5. The website should work flawlessly on all devices from desktops to smartphones. Additionally, I would like the website to include animations and interactive elements. Key Requirements: - Convert Figma design to HTML5 , CSS and JS - Ensure the website is fully responsive - Implement both animations and interactive elements Ideal Skills: - Proficiency in HTML5 , CSS and JS - Previous experience with responsive web design - Familiarity with animations and interactive elements Please include samples of your previous work and an estimated timeline for completion in your bid. Thank you!

hello , i currently have my app in playstore up and running. but, i have created this app in drag and drop builder ( Kodular ). which have so much limitations as well, i am unable to push notifications for the new content. I am looking for someone who can convert or build same app with same interface and structure . What you have to do ? - Convert whole app from kodular to android studio. ( don't want any trace of the app ) - optimize app and UI for higher fill rate of ads. ( i am using FB ads to earn revenue ) - I will share API key once project done. - Allow me to easily update news or content from my PC ( Easy Backend ). - Add one more page to upload my youtube videos into app or into content like blogpost.

I'm looking for an experienced graphic designer to create a unique logo for our innovative recruiting platform. The logo should inspire trust, professionalism, and innovation while also hinting at our people-oriented job matching focus. Key requir...job matching, youth and professionalism. Ideal skills and experience: - Experience with creating logos for professional services, particularly recruitment or HR related. - Proven ability to convey a company's personality and services through logo design. - A strong understanding of color theory and how to use color to invoke specific feelings. - Proficient in using design software like Adobe Illustrator or Photoshop. This is an excellent opportunity for a graphic designer with a knack for distilling complex concepts into c...

...the following key responsibilities: - **Content Creation**: I have specific ideas and themes for the social media posts. I need you to take these concepts and bring them to life in a creative and engaging way. - **Lead Generation**: You'll be expected to run ads, manage social media accounts, and actively engage with our audience to collect leads. - **Sales Calls**: Making sales calls to convert leads is a crucial part of this role. You should be comfortable with this aspect of the job and possess excellent sales and communication skills. - **Posting Frequency**: I expect posts to be made daily on both platforms. **Key Skills and Experience**: - Proven experience in social media management, preferably in a sales-driven environment. - Strong copywriting and content ...

I am seeking a skilled and experienced freelancer to assist me in developing a comprehensive projects portfolio that highlights my expertise in Lean Six Sigma, Inventory Management, Kaizen...Technical terminologies to demonstrate how i went from 36% Inventory Accuracy to an average of 98% using zone picking, barcoded inventory, and mixed wave picking strategies as an example. (You will need to make points like these for every relevant before and after picture. Your work will be crucial in showcasing my capabilities to potential clients and employers. You will start by making a complete template with your idea of how i can best represent myself. If your delivery is impressive i would like to Create a few more "REAL" Project examples together in more in depth details adapti...

...Python developer who can assist in two main areas: - Creation of PowerPoint presentation using a CSV data file - Automate the process via a public URL to upload the CSM file Creation of Powerpoint Presentation The CSV file will feature data-points in columns. A powerpoint presentation template will be provided for reference. The graphs and tables should be present as per the data-points present in CSV file. Automating the Process This is the secondary part of the job. Once we have are successfully able to convert a CSV data in PPT format, we should create a public secured link to upload the file. It should be auto-converted and file should be ready for download. The ideal candidate should be a proficient Python Developer with a solid understanding of data analysis an...

I need to be able to create realistic tablecloth images on a table from flat images of the patterns. - Create a render template for realistic tablecloths which can be edited to change the pattern. - 2 shapes are required - rectangular and round - Ideally the table will be in a replaceable kitchen background environment - Finished image should be 4000x4000px allowing for zoom crops to be taken. - Example shape styles are attached

I need a word background editor for my CV and cover letter that's creative and understands a chef's profession. She/He must comply with this video tips: This tool must have: - Customizable templates for versatility. - The ability to alter font and color options. - Image insertion functionality to make visually engaging documents. The editor needs to work well with Microsoft Word and other word processing software. Ideally, it will offer designs specific to the culinary profession, creating a bold but professional impression of a head chef. Skills in graphic design and software development are preferred. Expertise or understanding of culinary aesthetics is a bonus.

I need a skilled developer to help customize the Foodyman template for a variety of platforms. Key Details: - **Platforms**: The customization is needed for Android, iOS, and Web. The goal is to ensure a uniform, pleasant user experience across all these platforms. **Experience and Skills**: - **Proficiency with the Foodyman Template**: Experience with the Foodyman template will be a major asset, and A STRICT REQUIREMENT.

We have a Figma design for a Shopify homepage that we need to turn into a Liquid template. If you're an expert in Shopify themes and web design please share your previous work so we can know if you're a good fit for us.

...to create a fully functional and aesthetically pleasing site template for my SharePoint online platform. My site is ready, just need to create a template that can be available when I click new site in SharePoint admin centre Please see link below The primary features required for the template include: - Collaboration tools implementation: I would like the site template to have features that facilitate team collaboration such as chat functionality, task management, and calendar integration. - Branding: The template should reflect my brand identity by incorporating my logo and color scheme. In terms of site template preference, I would like the developer to create a template that can be used for both team and communication purposes...

I'm looking for a talented illustrator to create visuals for my innovative smart headphones. They feature an over-ear design with sound isolation technology, noise cancellation, speech processing, and a unique eye-tracking function. Desired Illustrations: Photorealistic Image: I envision a modern, sleek design with visible sound isolation details. Include four microphones for capturing sound and show the headphones being held or worn to emphasize portability. Eye Tracking Camera Focus: A close-up image showcasing two discreet cameras positioned near the headband, facing inwards towards the eyes. Label them as "Eye Tracking Cameras." Technical Breakdown (Optional): An illustration depicting the internal components, including a central processing chip connected to sec...

I'm looking for a freelancer to recolor and enlarge my logo for web use. The current colors are too bright, so I'd like them to be shifted to a darker hue. The job will also involve resizing the logo for optimal web display. Ultimately, I would need the final version of the logo in JPEG form...a freelancer to recolor and enlarge my logo for web use. The current colors are too bright, so I'd like them to be shifted to a darker hue. The job will also involve resizing the logo for optimal web display. Ultimately, I would need the final version of the logo in JPEG format. Ideal skills and experience for this project include: - Graphic design and logo editing - Proficiency with Adobe Illustrator or similar software - Understanding of color theory - Experience with resizi...

I'm in need of a professional who can convert a Word document into a visually compelling PowerPoint presentation. The presentation should be designed with clients and the general public in mind, so it needs to be highly engaging and easy to understand. Key Requirements: - Direct text conversion of the Word document into PowerPoint - Incorporation of graphics and charts to represent data and key points - Implementation of interactive elements and animations to make the presentation dynamic and engaging Ideal Skills and Experience: - Proficient in Microsoft PowerPoint with a keen eye for design and layout - Skilled in creating visually appealing presentations with a focus on clarity and engagement - Able to think creatively and implement interactive elements and a...

I seek a Laravel expert to convert my existing Codeigniter application. I aim for an improvement in performance over the current set-up. This will involve a transition of these existing features: This is AEPS, BBPS, DMT, & multiservice application . - User Authentication System - Database Management - API Integration - Full codebase transition Our current application does not utilize any specific third-party libraries or integrations, so there's no worry about adapting such complexities. A comprehensive knowledge of both Laravel and CodeIgniter is a necessity for this assignment. Also, an understanding of API integration and database management will be vital to ensure a smooth transition. I'm looking for someone with a keen eye for maintaining efficacy and perfor...

I'm in need of a skilled designer who can create a set of Notion templates, with a focus on project management. Key Customization Points: - **Fonts and Typography:** The templates should reflect both a professional and engaging aesthetic. - **Color Palette Customization:** A harmonious and visually appealing color scheme is essential. - **Layout and Structure Customization:** The templates should be organized and intuitive to navigate, making project management more efficient and less cluttered. The primary users of these templates will be for individuals and potentially teams within organizations. Ideal Skills and Experience: - Proven experience designing Notion templates, specifically for project management. - Strong eye for design and detail, able to create visually appealing...

I'm in need of an illustrator who can bring to life the characters from my children's picture book. The illustrations should be in a whimsical and fun cartoon style, suitable for both print materials, digital platforms, and merchandise. Key Requirements: - Experience in creating cartoon style illustrations - Understanding of children's book illustration - Ability to adapt the illustrations for different mediums (print, digital, merchandise) These are anthropomorphic tools (think Pixar's Cars but cartoon, not 3D). The ideal candidate should be able to understand my vision for the characters and translate that into delightful and engaging illustrations. Please include samples of your previous work in a similar style when you apply.

I'm in need of a seasoned social media marketing expert to actively help generate leads for my business on various platforms including - Facebook, Instagram, Twitter, Youtube, and Tiktok. The primary objective is to design and execute a dynamic, engaging social media strategy that will successfully capture the attention of business professionals, our main demographic, and convert them into potential leads. The appropriate professional for this job would ideally: - Have extensive experience with social media strategies aimed at lead generation. - Possess a strong working knowledge of the platforms mentioned. - Have the skills to define, identify and target 'Business Professionals' within social media demographics. - Be creative, as compelling content will be key t...

I have an existing WordPress template which needs to be updated with a variety of new content. This includes text, images, and videos. Here are the specifics: - **Text Content:** The template will need 6-10 pages of new text content integrated. - **Images:** We have our own pictures and these need to be incorporated throughout the site. No stock images or custom graphics are required. - **Videos:** There are a few videos that need to be added to the site, which are ready to be uploaded. I require an experienced WordPress developer who can efficiently handle this content integration. The ideal candidate will also be able to ensure that the content is well integrated with the existing layout and design of the template. Previous work examples are appreciated.

I need someone to enter 500 purchase invoices into an Excel spreadsheet. I will provide a template for the format. The invoices will be sent to you as digital files through a cloud service, which you'll use to input the basic details like date, vendor, and amount. Ideal Skills and Experience: - Proficiency in Excel for accurate data entry - Experience in processing financial documents - Attention to detail to ensure data accuracy - Ability to handle sensitive financial information with confidentiality - Familiarity with using cloud services for file management Please let me know your experience with similar projects and how you plan to ensure the quality and efficiency of the data entry process.

I'm looking for a professional 3D illustrator who can create a diverse range of animated illustrations for a logo design. The purpose of these illustrations will be to serve as the visual representation of the brand, so it's important that they are captivating and engaging. Key Requirements: - The ability to create character animations, product visualizations, and architectural renderings - Experience in logo design and understanding of brand representation - A strong portfolio showcasing a range of diverse 3D and animated illustrations In terms of the logo design, I'm open to suggestions and would appreciate any creative input you may have. Ideal Skills: - 3D Animation - Character Design - Logo Design - Product Visualization - Architecture Rendering I'm l...

I'm in need of a skilled web developer who can create an informational website for my newly established consultancy firm. Our company focuses on digital transformation, training services, and digital solutions management. The website is intended to act as a powerful marketing tool to at...transformation, training services, and digital solutions management would be beneficial. - Excellent communication skills to ensure our vision is accurately translated into a compelling website. - Ability to deliver a high-quality product within our agreed timeline. If you're confident in your ability to create a website that can effectively represent our brand, attract our target audience, and convert leads, I'd love to hear from you. Please include links to relevant Websites you&...

I'm in need of a skilled 3D illustrator who can help me with an architectural visualization project that's of medium size and moderate complexity. - Your proposal should provide a detailed outline of your approach to the project. - You'll be expected to render the architectural design to bring it to life. Ideal Skills: - Proficiency in 3D modeling and rendering - Experience in architectural visualization - Proven track record of delivering medium-sized projects Please only apply if you can confidently handle projects of this nature and scale. Your portfolio should demonstrate prior work in architectural visualization.

I have an existing WordPress website built with Elementor Pro. I need to add one inner page and a contact page (popup). I have designs in PSD and Adobe Illustrator. I need an expert Elementor Pro developer who can start now and finish the task by tonight.

I need an experienced Amibroker AFL developer to convert an Andean oscillator into a personalized AFL code. - **Objective:** - Convert a specific technical indicator into an Amibroker AFL code. - **Customization Level:** - Medium customization is the goal, which will allow me to tweak parameters as necessary. - **Intended Use:** - This conversion is primarily for personal use. **Ideal Freelancer:** - Proficient in AFL and Amibroker platform. - Familiarity with technical indicators. - Able to work on medium customization levels. - Past experience with similar projects would be beneficial.

We are converting our website from this... To this, using this template... We will provide all the assets and graphics. This template is a simple html bootstrap. We do NOT want it converted to Wordpress,

I'm embarking on a long term project and require an Adobe Illustrator expert. The primary tasks involved are vector illustration and graphic design, focusing specifically on a minimalist style. Key Responsibilities: - Producing high-quality vector illustrations for print materials. - Creating engaging graphic designs in a minimalist theme. You should have: - Proficiency in Adobe Illustrator and a strong portfolio with a focus on minimalism. - Prior experience in creating vector illustrations for print materials. - A keen eye for detail and ability to translate abstract concepts into visual designs effectively. This is an ongoing project with the potential for more work in the future, so I'm looking for someone who is not only skilled but also committed to a long...

I am seeking an imaginative designer to create unique abstract graphics for a line of t-shirts primarily targeting young adults. The designs should be trendsetting and appeal to their creative and vibrant tastes. Skills and Experience required: - Proven experience in Graphic Design, specifically in t-shirt designs - Proficiency in design software including Adobe Illustrator and Photoshop - Experience in creating abstract art designs - Ability to understand and connect with the intended audience demographic What I need from you: - Develop captivating and innovative abstract designs for my t-shirt line - Ensure designs resonate with the tastes and preferences of young adults. Your designs will be a crucial part of my brand identity. I'm counting on your creativity to com...

i have script .js i want convert it to powershell .ps1

I am looking for a skilled graphic designer to convert my pixelated JPEG logo into a high-quality vector format, with a transparent background. The vectorized logo will need to be suitable for both online platforms and print materials. Key requirements include: - Expertise in converting raster images to vector format without losing quality - Ability to replicate the exact design of the original pixelated logo - Proficiency in ensuring the final product has a transparent background - Understanding of the use of vector graphics in both digital and print contexts Please include examples of similar work in your bid, and outline your approach to this project.

...seamless booking of our boats online. Key Features: - User-friendly interface for easy booking ( for phones, tablets, computers ) - Attractive and engaging design to appeal to tourists - Attached the Brand Guidelines - The current website is ( ) so want to redesign with new idea. - Current website: , which is based on a PHP platform. - File delivery HTML based on Bootsrap template. Ideal skills for this project include: - Proficiency in website design with a strong portfolio showcasing similar projects - Excellent understanding of user experience and interface design - Experience in e-commerce website development, particularly with payment gateway integration - Knowledge of SEO best practices to ensure high visibility for our target audience. Proposal Submission:

I have an Adobe Illustrator file that I need to be converted into a .png file for use in PowerPoint. When doing this, the .ai file shall also be updated by removing all unused elements and provided to me. The size of the resulting .png shall be small only including the elements I want without extra space surrounding it. Key points: - I need the .png file to be compatible and high quality within PowerPoint. - I'm flexible with dimensions but would appreciate advice on the best size for this purpose. Ideal experience and skills for this project: - Proficiency in Adobe Illustrator and PowerPoint. - Strong understanding of file conversion and optimization for PowerPoint. - Ability to communicate and provide guidance on appropriate dimensions.

Description: We are a large digital advertising company based in Israel, seeking a talented and creative freelancer to join our team. We need a skilled copywriter and designer to create compelling ad banners in English for various advertising campaigns. Responsibilities: ...banners. Collaborate with our marketing team to ensure the ads align with our branding and campaign goals. Meet deadlines and manage multiple projects simultaneously. Requirements: Proven experience as a copywriter and banner designer. Strong portfolio showcasing previous work in advertising. Excellent command of the English language. Proficiency in design software such as Adobe Photoshop, Illustrator, or similar. Ability to work independently and as part of a team. Attention to detail and strong communicati...

I need a professional Hindi to English translator to convert educational content in the form of documentaries. The educational content is in Hindi and needs to be translated into English. Key requirements: - Translate documentaries from Hindi to English. Would prefer: - Professional experience in translation. - Experience with educational content is a plus.

I'm in need of uniquely compelling travel banners designed in a photographic style. The banners will be primarily utilized on social media and my website, serving ...engaging components on each banner. Ideal Skills: - Experience in graphic design, specifically in travel or tourism sector. - Proficiency in using design software like Adobe Photoshop or Illustrator. - Strong understanding of design trends and social media layouts. - Experience and skills in photography would be a bonus. - Understanding of online marketing principles, particularly lead generation strategies. This project necessitates design and marketing skills. It's not just about creating visually appealing banners, but they should also effectively deliver their purpose - which is to captivate and conv...