Programmatic advertising vs traditional jobs
...need a professional to set up and run a LinkedIn ad campaign with the main goal of generating leads for my business. Key Requirements: - The focus of this campaign should be on lead generation. - The campaign should initially run for one week, with potential for extension should it prove successful. Preferred Platforms: - I am specifically interested in advertising on LinkedIn. Ideal Freelancer: - Experience with LinkedIn advertising and lead generation is a must. - Proven track record of delivering successful ad campaigns. - Strong analytical skills to evaluate campaign performance. Please provide a brief overview of your past experience with LinkedIn ad campaigns and your strategy for lead generation. I'm open to suggestions on how the campaign can be optimize...
I'm looking for someone to set up and manage Meta Ads on my Shopify store, with the goal of significantly increasing online sales. Key Responsibilities: - Implement...Responsibilities: - Implementing Meta Ads for my electronic gadgets store - Regular monitoring and optimization of the ads to ensure they're driving traffic and increasing sales - Providing recommendations to improve overall sales performance Ideal Skills: - Solid experience in setting up and managing Meta Ads for Shopify stores - Proven track record in boosting online sales through digital advertising - In-depth understanding of the electronic gadgets market and e-commerce trends Looking forward to your proposals and how you can help drive my business growth. Please must share your current work sample i...
Hi Danish, As discussed in the chatbox of Project ID: 37809256, this project is to continue ‘The Work’ per the attached MoU dated 2023-11-17, which notes the anticipated services from you, the Social Media Account Manager and Marketer. Please read through the MoU again, and if you are happy with everything in the MoU, accept ...chatbox of Project ID: 37809256, this project is to continue ‘The Work’ per the attached MoU dated 2023-11-17, which notes the anticipated services from you, the Social Media Account Manager and Marketer. Please read through the MoU again, and if you are happy with everything in the MoU, accept this project ASAP. Once accepted, we will create the milestone ($60/m) so you can continue working. An advertising budget ($30/m) will be alloc...
I'm in need of a skilled web builder w...create a Freelancer directory portfolio. The key functionalities for this Freelancer directory portfolio are as follows: - Advertisement Capabilities: The platform should support advertising placements for users. - Membership Management: Users should be able to sign up, create profiles and manage their memberships on the site. - Profile Content Upload: Users should have the ability to upload their portfolio content on their profiles. Ideal candidate should have: - Proficiency in - Proven experience in developing directory websites, particularly freelancer directories - Strong understanding of advertising and membership functionalities - Ability to enable content upload on user profiles Please don't bid if you do not ...
...Collaborate with educators to produce engaging and informative videos. • Thumbnail Creation: • Design eye-catching thumbnails for YouTube and other video platforms. • Utilize graphic design software to create visually appealing images that attract viewers. • Digital Marketing: • Develop and implement digital marketing strategies to increase online visibility and engagement. • Run and manage paid advertising campaigns on platforms such as Google Ads and social media. • Analyze performance metrics and adjust strategies to optimize results. • Social Media Management: • Manage our social media profiles (Facebook, Instagram, Twitter, LinkedIn, etc.). • Create and schedule posts, stories, and updates. • Engage with our audience by ...
...that represents our Brand for signage and collateral etc. - Ensure this logo can be adapted across our various products through slight changes in colour and design, to accurately represent each product while maintaining the brand. An example might be having a different colour for each type of meat - bring us your ideas!!! - Design a logo that is classic and timeless in style, reflecting the traditional and valued nature of our brand. - The logo should be versatile, able to be used across a variety of products and materials. The design should be easily adapted to different colour schemes while still retaining its classic and timeless appeal. - create a small "mini logo" that represents the main logo for use on small stickers etc. - Create an email signature logo that re...
I'm looking for a skilled designer to create a vintage looking custom label for a bottle. The label will be in the Ukrainian language and is intended to be used as a special occasion gift. Key Requirements: - The label should be designed in a traditional Ukrainian style incorporating black and red color scheme. The name is provided and it incorporates double cherry image replacing a letter. Style can be changed - should have attached image in it Additional Information: - there a few phrases such as drink name , persons name and one more sentence that need to be there. Please see attached.
...innovate fresh strategies that complement my existing methods of attending networking events, cold calling, and deploying online marketing tactics. For the recruiting aspect, your ability to spot potential, motivate people, and inspire commitment will play a pivotal role. When it comes to prospecting, you should be adept at identifying and wooing potential clients in a way that outperforms traditional approaches. Applications should include details of past work in similar roles. Evidence of an innovative approach and achieving significant growth for previous clients will be considered favorably. Experience in the finance and insurance sector would be a plus. Possible tasks may include: - Developing creative prospecting strategies - Building a strong team of recruits - Innova...
Making a DnD character just looking for someone to draw character art for my character I can’t draw for the life of me. The kind of art style I like is similar to the videos games “Hades” and “Disco Elysium”. Would want to commission probably like 1-3 characters for fun. If you’re going to price me heavily don’t even bother responding just doing this for fun not looking to drop a heavy price tag on this.
We are looking for someone to draw up building plans for an extremely basic remodel of a commercial kitchen space - basically just adding a very small commercial kitchen. Plans only needed to meet city permit requirements.
I'm in need of an analyst who...similarities between regional and national data The ideal candidate for this job should possess: - Strong proficiency in data analysis, particularly descriptive analysis - Proven experience with using Excel for data visualization - A keen eye for detail and accuracy in data interpretation - Ability to clearly present complex data findings in an easy-to-understand manner - Prior experience in regional vs national data comparison is a plus, but not mandatory The final deliverable should include: - Excel charts and graphs that accurately reflect the descriptive analysis results - A brief summary of the key findings derived from the visualizations Any type of visualization is fine as long as I can copy and paste. Bonus points if you take the time ...
...digital marketer to help increase brand awareness for my makeup brand among young adults aged 18-24. The primary focus of this project is to develop and manage an advertising campaign on social media platforms like Instagram and TikTok. Key Requirements: - Proven experience in digital marketing, particularly in managing advertising campaigns. - Strong understanding of social media platforms, particularly Instagram and TikTok. - Experience in targeting and engaging with young adults aged 18-24. - Knowledge of the makeup and beauty industry is a plus. The ideal candidate for this role should be able to: - Develop a comprehensive advertising strategy that effectively targets the specified audience. - Create engaging and visually appealing content that resonates with ...
I'm in need of a logo that can be effectively used for brand recognition, project a professional image, and support my marketing and advertising efforts. Key Requirements: - The design should be bold and vibrant, not too intricate but should make a striking impression. - I'm looking for a combination of text and icon in the logo, they should complement each other seamlessly. Ideal Freelancer: - Experience in creating corporate logos that are visually striking and effectively communicate brand message. - Proficiency in designing with a bold and vibrant style. - Ability to seamlessly blend text and icon in the design. Company name is "Versalife Advisors LLC" Inspired by the Deus Ex games. I'm not a douche, there won't be endless revisions. 2 revisio...
I am seeking a talented designer with a knack for creating colorful and d...10-11 electronic products. Key tasks for this project will involve: - Understanding each product's unique features and characteristics - Enthusiastically arranging these products in a colorful and energetic theme - Ensuring the showcase effectively reflects the diversity and range of the product catalog Ideal skills for the job: - Exceptional graphic design skills - A deep understanding of advertising and promotional strategies - Experience in creating marketing materials for electronic goods - Proficiency in using design software - Creativity in bringing product characteristics to life in a dynamic, engaging manner Looking forward to receiving bids from passionate creatives who can bring this ...
... Year-To-Date (YTD) Tracker This module focuses on providing a comprehensive overview of the company's profit and loss by incorporating all projects and back-office expenses. Features: • Consolidated P/L Dashboard: Aggregates data from all projects and expenses to display a real-time profit and loss statement. • Expense Tracking: Management of back-office expenses including rent, insurance, advertising, and labor costs. • Financial Reports: Generation of detailed reports like balance sheets, income statements, and cash flow statements. • Budget Management: Tools to set budgets, compare actual spending, and forecast future expenses. 3. Employee/Subcontractor Tracker Manages details and costs associated with employees and subcontractors, integrating expen...
I need a traditional wedding welcome sign design for 4 separate Indian wedding events including Mehendi, Sangeet, Wedding Ceremony, and Reception. Key Deliverables: - Traditional design style - Names of the couple - Event date and time - Welcome message Ideal Skills: - Proficient in traditional Indian design styles - Experience with wedding event signage - Ability to create visually appealing and welcoming designs
...experienced developer to build an Airbnb like with a user-friendly interface across web, iOS, and Android platforms. Share you existing airbnb website client portfolio to move further Key features should include: - User Registration and Login: Implement social media login integration to allow users to sign up or log in using their social media accounts swiftly. Additionally, introduce a traditional signup/login method using email verification and a username-password combination. - Property Listing and Search: Create a feature that allows users to list their properties easily and ensure an efficient, high-quality search function for property seekers. - Booking and Payment System: We must have a seamless, secure booking and payment system for users to reserve and pay for lis...
I'm seeking a skilled calligrapher who can create traditional Farsi and Arabic scripts for inscription on a tombstone. Requirements: - Proficiency in both Farsi and Arabic calligraphy - Experience in creating traditional styles - Sensitive and respectful approach - given the solemnity of the intended use Please submit your portfolio for consideration.
As a choreographer preparing a team for a big competition, I need an experienced costume designer to create a traditional majorette outfit. Key requirements include: - Red, white, and black color scheme to highlight our school colors. - Traditional styling, conveying the majesty and history of the majorette tradition. - Durable materials able to withstand intense acrobatic performances. Ideal freelancers will have experience in costume design especially majorette uniforms and a strong sense of traditional aesthetics. They should also demonstrate understanding of textile choice based on functionality and appearance. Please share samples of previous similar projects.
I'm in need of a minimalist logo for my tailor shop. The ideal candidate should be able to design a modern, simple logo that captures the ...should be able to design a modern, simple logo that captures the essence of my business without any excessive elements. Key requirements: - Experience in creating minimalist logos - A portfolio that demonstrates an understanding of modern design and brand representation - Ability to deliver a versatile logo that can be used for both online platforms (like the website and social media) and traditional print materials (such as business cards and brochures). I'm looking for a professional who can bring their creativity and expertise to the table. A strong sense of aesthetics, combined with an understanding of brand representation, wi...
I'm looking for an experienced animator to create a noir-styled thriller animation. The project should be: - More than 3 minutes long - Designed in a traditional 2D animation style - Presented with noir-styled colors and lighting to set the atmospheric tone of a thriller I don't need a quick job, but rather a detailed, thorough work which will engage the audience visually and emotionally. Knowledge and experience in creating thrilling and suspenseful animations is a must. Other key skills include proficiency in 2D animation software, a keen eye for detail, and the ability to translate noir stylistic elements into a fluid, compelling animation. Excited to see your portfolios and discuss how you can bring my thriller to life. The animation style I'm looking for is Bat...
I'm looking for a talented animator who can bring an adult-targeted 2D anime version of Danny Phantom to life. The project involves exploring themes of self-discovery and growth. Key requirements: - Create a 2D traditional animation style - Tailor the movie for an adult audience, keeping the themes of self-discovery and growth in focus - Capture the essence of Danny Phantom while catering to a more mature demographic Ideal skills and experience: - Proven experience in 2D traditional animation - Strong understanding of anime style and its nuances - Experience in creating content for an adult audience - Ability to weave complex themes like self-discovery and growth into the storyline - Passion for the original Danny Phantom series This is a unique project that requires ...
I'm in need of a talented graphic designer who can create a brand new logo for my company "ABC Company" along with a compelling a...be engaging and attractive, utilizing cool colors such as blue, green, and purple. Ideal Skills: - Proven experience in graphic design, ideally with a strong portfolio of modern and minimalistic logos. - Proficiency in using design software and tools to create high-quality designs. - Strong understanding of color theory, particularly in relation to cool colors. - Prior experience in creating advertising materials is a plus. I'm looking for a designer who not only has the technical skills required for the job, but also has a keen eye for detail and creativity. The successful candidate will be able to bring my vision for ABC Company ...
I'm in need of an expert who can help me compile two separate GitHub projects that are written in C++, using the Visual Studio Community Edition for Windows. I will require that you provide me with written instructions on how to make the compiled projects work after you've successfully compiled them. Key Requirements: - Compilation of C++ projects using VS Community Edition - Preparation of clear, detailed instructions Additional Information: - I do not have the necessary dependencies, so you will need to ensure that all required libraries and frameworks are included in the compilation. Your task will be to: - Compile each project separately - Provide written instructions on how to use the compiled projects together Ideal Skills/Experience: - Proficient in C++ and Vis...
I'm looking for a talented designer to create a logo for my company, Shire Group. The style should be traditional, with a color palette that includes green. It could be only green or green with other colors. Shire Group is a construction and real estate development company specializing in traditional stone construction homes and development of agricultural neighborhoods. Our homes are natural, built in a traditional style, and connected to the outdoors, durable, and oriented to community interaction. The people who buy our homes value living in community, participating in the production of food, enjoy homesteading, appreciate historical architectural styles, and enjoy the outdoors. Many of the people interested in our homes are religious and appreciate the religi...
Looking for flyers for my I.T. Company, advertising residential services (Home VOIP Phones, Wi-Fi (Indoor, Outdoor and Point to Point), Security Cameras, Computer Services and Smart Home Services Must Include: - Company Logo - Website and E-Mail - Visually appealing and easy to read information Requirements: - PDF File required - Sizing: 3.86 x 8.39 inches or 8.39 x 3.86 inches
I'm seeking a talented designer to create a collection of classical and elegant birthday cards intended for the young adult demographic. These should not be minimalist, but instead use traditional aesthetics with a mature and graceful charm. Key requirements: - Proficient in using design software such as Adobe Illustrator - Proven experience in traditional graphic design - Understanding of young adults' interests and taste Appreciated assets: - Previous experience in designing greeting cards - Ability to deliver all designs within a reasonable timeframe. Let's create memorable, unique birthday cards that will make any young adult's special day feel even more extraordinary!
...as job title, company name, location, job description, requirements, etc. # Web Interface: A user-friendly web interface where users can enter the URL of the job listings page and initiate the scraping process. # Downloadable in .csv Format: The scraped job data should be downloadable in .csv format for easy analysis and storage. # Filtering Options: Ability to filter job listings based on old vs. new jobs for specific job verticals (e.g., technology, finance, healthcare) and support for Middle East/GCC countries. # Scalability: The scraper should be able to handle a large volume of job listings from multiple sources without performance issues. # Scheduled Scraping: Optional feature to schedule regular job scraping tasks to keep the data up-to-date. Ideal candidates for thi...
I'm looking for a skilled marketer who can help me create a comprehensive campaign strategy for my law firm. This project includes: - Aligning the campaign with our core values: Professionalism, Integrity, and Expertise. - E...campaign with our core values: Professionalism, Integrity, and Expertise. - Establishing clear, measurable objectives: Increasing brand awareness and improving customer engagement. The main focus of the campaign will be to communicate the message 'Stay Informed with Legal Updates' to a target audience of Lawyers & Law Firms. The ideal candidate should have a good understanding of both AI and traditional marketing methods. Experience in the legal sector would be a major plus, as well as the ability to develop campaigns that resonate with...
I'm seeking a LinkedIn specialist who can help me generate 50-100 leads monthly. Your main tasks would involve: - Sending connection requests - Joini...Your main tasks would involve: - Sending connection requests - Joining and participating in relevant groups - Searching for potential leads using LinkedIn's search filters and Sales Navigator - Manually browsing profiles The leads I'm after are from the IT/Technology and Marketing/Advertising sectors. The ideal freelancer for this project would have: - Proven experience in LinkedIn lead generation - Strong knowledge of LinkedIn's functionalities and algorithms - Proficiency in IT/Technology and Marketing/Advertising industries - Excellent communication skills and a proactive approach to lead generatio...
I'm looking for a creative designer to develop a logo for my existing Islamic society. The logo should be modern, but also carry traditional and cultural elements of Islam. Key Requirements: - The design should prominently feature a silhouette of a mosque. - Incorporate Arabic calligraphy in a harmonious and tasteful way. Ideal Skills and Experience: - Proven experience in creating logos with cultural and traditional themes. - Proficiency in using Arabic calligraphy. - A strong portfolio of modern and minimalistic design work.
Graphic designers create visual communications such as adverts, branding, publicity materials and magazine layouts. Graphic designers (who may also be known as graphic artists) utilise graphic design skills to create media products such as magazines, labels, advertising and signage.
...Tagging of goods to ensure they are properly showcased in Facebook - Setup of standard events to streamline the tracking process Ideal Skills and Experience: - Proven experience with Facebook pixel setup and problem-solving, particularly related to conversion tracking - Proficiency with e-commerce platforms, specifically , would be a distinct advantage - Strong understanding of Facebook advertising and product tagging within the platform - Familiarity with standard events setup on Facebook - Excellent troubleshooting skills and attention to detail to resolve the issue promptly I have the Facebook pixel code already installed on both e-shops, so this is more about ensuring it functions correctly for tracking conversions. Looking forward to working with an expert who can address ...
I'm seeking a skilled Facebook ads specialist to manage and optimize my online furniture business's marketing efforts on the platform. Target Audience: - Our target audience includes millennials, parents, and retirees. It is crucial that the freelancer can tailor the advertising strategy to appeal to these diverse demographics. Main Goal: - The primary objective of the campaign is to generate sales leads and ultimately, boost our conversion rates. Responsibilities: - The freelancer will be responsible for creating engaging ad content that resonates with our target demographic. - Weekly update of ad content is expected. This includes refreshing creatives, testing new strategies, and optimizing the campaign based on performance data. - The specialist must be able to an...
I'm in need of a skilled digital marketer to craft and execute a multi-platform advertising campaign on Facebook, Google, and Instagram. The core purpose of this campaign is to generate high-quality leads for my business. Key Details: - **Target Audience**: My focus is on adults aged 25-44 and seniors aged 45+. - **Primary Campaign Goal**: Our main objective is to generate leads. Ideal Freelancer: - **Experience**: I'm looking for someone with a strong background in digital marketing and experience with lead generation campaigns. - **Skillset**: Proficiency in managing advertising on Facebook, Google, and Instagram is essential. - **Understanding**: Knowledge of targeting strategies for adults aged 25-44 and seniors aged 45+ is highly valued. - **Creativity**: ...
I'm in search of a freelancer who possesses a trifecta of skills: Web development, Graphic Design, and Content Writing. The goal? To significantly boost our leads. Key Responsibilities: - Create engaging, compelling content - Enhance website design to improve user journey - Optimize our website for search engines The freelancer should ideally have experience in: - Social Media Advertising - Search Engine Optimization - Email Marketing Given these skills and strategies, the successful candidate will help us build a strong online presence, attract a wider audience, and most importantly, convert visitors into leads.
I'm looking for a professional to assist me with a new GST registration for my service-based business. Key Tasks: - Complete the GST registration process for a new business - Ensure all necessary information and documentation is correctly prepared - Advise on the best approach for state-wise or single state registrati...registration Ideal Freelancer: - Experience in GST registration for service-based businesses - Familiarity with the requirements for new GST registration - Ability to offer guidance on state-wise or single state registration Please provide details of your experience in the field of GST registration in your bid. Your understanding of the process and capacity to provide insightful advice on state-wise vs. single state registration will be key in my decision-...
...create an eye-catching front elevation for my single-floor house, based on a traditional style. Key Requirements: - Style: The design should reflect traditional aesthetics. - Materials: Incorporate a mix of glass, wood, stone, or any materials that could enhance the visual appeal. - Features: I would like the design to include a porch, balcony, and columns. Your Proposal: - Submit a portfolio showcasing your design skills, particularly in traditional architecture. - Provide a detailed proposal that outlines your approach to this project. - Budget is open to negotiation based on your experience and the quality of your proposal. Ideal Skills: - Proficiency in architectural design software. - Experience in traditional design. - A strong portfolio reflecting...
I'm in need of a highly creative menu book design that is both visually appealing and practical. Key requirements: - Traditional Menu Book: The design should be in line with the traditional menu format, ensuring it's user-friendly for all customers. - Bright & Colorful: I'm envisioning a design that is lively, colorful, and playful. - Target Audience: The design needs to appeal to a wide range of people, including families with children, young adults, and business professionals. Ideal skills and experience for this project: - Graphic Design: Proficiency in menu design, particularly for traditional formats. - Creativity: A knack for combining bright colors and engaging visuals. - Market Understanding: Experience in designing for broad target audie...
...empower businesses, freelancers, we are seeking a talented Freelance Digital Advertising Specialist to oversee our Facebook Ads and TikTok Ads campaigns. Responsibilities: Develop and execute strategic advertising campaigns on Facebook and TikTok Ads platforms. Conduct thorough audience research to identify and target relevant demographics. Create engaging ad creatives, including copy, visuals, and videos, to drive user engagement and conversions. Monitor campaign performance metrics, analyze data, and optimize campaigns to maximize ROI. Implement A/B testing and other optimization techniques to continuously improve campaign effectiveness. Stay informed about the latest trends and best practices in digital advertising, particularly on Facebook and TikTok. Requirem...
I'm seeking a skilled digital marketer with a strong track record in Facebook and Google advertising to assist with promoting my IPTV service. Key Points: - Primarily interested in advertising on Facebook and Google. - High value is placed on experience in the field. You need to have a proven record of successful ad campaigns on both platforms. - Our target audience consists of sports enthusiasts and movie lovers. Hence, your past experience in advertising to these demographics is a bonus. - Creativity, understanding of the IPTV market, and a data-driven approach to marketing are all skills that will be highly valued. To apply, please include details of your prior work, particularly in relation to Facebook and Google ad campaigns. Your application should be...
...create a click bot intended for mobile devices, mainly for Google Ads, to aid in ad testing for paid advertising. Key Requirements: - The bot should simulate mobile device interactions accurately, especially with Google Ads campaigns. - It should be able to interact with a variety of ad types, including banner ads, video ads, and interstitial ads. - The bot should be able to distinguish between different types of ads and follow a set of predetermined actions to simulate real user behaviour. Ideal Skills: - Proficiency in bot creation and automation for mobile devices. - Experience in working with Google Ads and understanding of how they function. - Strong understanding of paid advertising, particularly in the context of ad testing. - Prior experience with cli...
I'm looking to rec...C", with a focus on simplicity and elegance. - Incorporate geometric shapes and typography creatively. These elements should seamlessly blend in to create a cohesive, contemporary look. - The final design should be suitable for both digital and print media, ensuring versatility in its application. Ideal Skills and Experience: - Proven experience in logo design, particularly in the field of advertising or marketing. - Strong understanding of modern design trends and aesthetics. - Proficiency in using geometric shapes and typography to create visually appealing logos. - Ability to translate the client's vision into a compelling visual identity. Please include a portfolio of relevant work in your proposal. It will help me better evaluate your suit...
I am in need of a professional who can assist with keyword research for my Google Ads campaign. Here's a bit more information on the specifics: - Keyword Research: The primary task would be to conduct keyword research that is tailored to an English-speaking audience. - Geographic Focus: The campaign is aimed at an international audience, so the keyword research must consider this wide reach...audience, so the keyword research must consider this wide reach and the diversity of the English-speaking market. The ideal freelancer for this project would have: - Demonstrable experience with Google Ads and keyword research - A proven track record of managing international campaigns - Proficiency in English, with a deep understanding of the language nuances as it applies to marketing and ...
We are looking for a skilled Facebook advertising expert to help boost sales for my business within the local community. Key Details: - Your primary focus will be on designing and implementing advertising campaigns on Facebook. - The goal of these campaigns is to significantly increase sales. - The target audience for these ads will be the local community, so an understanding of local market dynamics is crucial. Skills and Experience: - Proven track record of successful Facebook advertising campaigns, particularly those aimed at boosting sales. - Solid understanding of the local market and how to effectively target and engage the local community. - Creative mindset for developing compelling ad content. - Strong analytical skills to assess and optimize campaign per...
I need a skilled video editor to work on a 1-minute corporate video for my company. Key Requirements: - The video is a promotional piece. The goal is to advertise our services and attract potential clients. - You will need to use your creativity and editing skills to...services and attract potential clients. - You will need to use your creativity and editing skills to make the video engaging, professional and visually appealing. - The length of the video is 1 minute. It should be engaging right from the start and maintain viewer interest throughout. The ideal freelancer for this project will have experience in corporate video editing and an understanding of advertising. Creativity and a keen eye for detail are essential. A portfolio showcasing previous relevant work will be high...
I'm on the hunt for an ingenious advertising professional clear about the dynamics of the TikTok platform. The primary goal is to boost my brand's awareness among young adults. As such, the ideal freelancer should have: - Profound knowledge and experience in creating live action TikTok ads - An understanding of young adults behavior on social media - A proven record of increasing brand awareness via effective advertisements - Excellent communication and collaboration skills Ultimately, we're aiming to create an ad that resonates with young adults, ensuring not just views but also brand recognition.
