30 60 90 day plan for new managers jobs

Looking for an exceptional partner to embark on a joint venture project revolving around software development. Your responsibilities include building and maintaining software systems. Ideal Skills/Experience: - In-depth knowledge in software engineering - Proven track record in the technology industry - Ability to collaborate and communicate at all levels This partnership is more than a contract, it's a shared journey towards creating something incredible. Let's bring our ideas and skills to the table to craft outstanding software together! iam looking for a company who can build my application game and marketing it profit will be 60% for the company and 40% for me if you are intrested reach to me.

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...detailed cricket schedule for the upcoming English summer season. Tasks Include: - Including International, Domestic, and Club tournaments and teams in the schedule - Organizing fixtures based on the date Additional Details: - Each fixture should have comprehensive information about the venue - Match timings should be included - Broadcast details for each match should be provided Ideal Skills: - Proficiency in Google Sheets - Knowledge of cricket and its various tournaments - Attention to detail to ensure that all necessary information is included - Time management skills to complete the project in a timely manner more details--- ### Task Description: Google Sheets Data Entry Expert for Cricket Schedule **Objective:** Create a comprehensive cricket schedule ...

...on-premises, and I am looking for a professional who can efficiently migrate it to Microsoft Azure. Key Requirements: - The current server is Windows Server 2019, so experience with this version is a must. - The server's primary function is as a database server, so experience with database migration and management is crucial. - The uptime of my services is critical and 24/7, so the migration process needs to be planned and executed without causing any significant downtime. Ideal Skills: - Extensive experience with Windows Server 2019 and Microsoft Azure migration. - Proficiency in database management and migration. - Understanding of critical server uptime requirements and ability to plan and execute migration accordingly. Please provide a clear plan of acti...

...of developing a new power electronics product for industrial use. The current stage of development is in the prototype phase. For this project, I need a skilled professional who can help me with the following: - PCB Prototyping: I require assistance with the creation of the PCB for this new product. This includes the manufacturing of the board itself. - Creation of Test Plans: I need an expert who can help me create comprehensive test plans for this new product. This includes both hardware and software testing. Experience in creating test plans for electronics, would be highly beneficial. - Final Testing & Validation: Once the PCBs are produced and the test plans are in place, I would need a professional who can assist me ...

Thank you, Mr. Nicola, for considering 8veer for your project. Below is the detailed quote for creating a comprehensive project plan for the launch of your financial blog. ___________ Scope of Work: 1. Project Planning: • Develop a Detailed Project Plan: Outline the entire process from inception to completion, ensuring a structured approach to the blog launch. • Define Key Milestones: Establish critical milestones to track progress and ensure timely delivery. • Deliverables and Timelines: Clearly specify all deliverables and set realistic timelines for each phase. • Resource Allocation: Assign tasks to team members, including writers, editors, and designers, to ensure efficient use of resources. • Risk Management: ...

I'm looking for a seasoned mobile app developer who can create a powerful, cross-platform productivity app for both iOS and Android. Key Features: - Messaging: Users should be able to communicate efficiently through the app. - Photo Sharing: A feature that allows users to share images seamlessly. - Event Creation: Users should be able to plan and create events using this app. The ideal candidate should have: - Prior experience in developing cross-platform apps. - Proficiency in both iOS and Android development. - Familiarity with integrating messaging, photo sharing, and event creation features. - A keen understanding of productivity app design and functionality. If you have the necessary skills and experience, please reach out with your portfolio. I'm kee...

I'm looking for a skilled sewing machine mechanic who specializes in Durkopp Adler 558. The main task will involve making a video of routine maintenance and operation. You should have experience with industrial sewing machines, ideally in a professional capacity. You MUST have access to a Durkopp Adler 558 in order for you to make the video. If you don't have access, please do not bid. I need a 30 minute video explaining how to use the machine, troubleshooting, fixing common problems, threading the machine, replacing basic parts, clearing jams. This video will be used to train staff using this machine at a sewing shop. So you must speak english, have a camera or good phone to video yourself explaining all the requirements above. One again, this is especi...

I need a freelance PMP certified project management trainer for delivering a 5 days' project management courses and vast in PMI-ACP (PMI Agile Certified Practitioner). Course duration : 5 days. Material to be covered : PMI-ACP (PMI Agile Certified Practitioner) Location: Orlando, United States Frequency : Multiple Classes Fees : 5 x US$ 700.- per training day = US$ 3500 Candidates should provide me with their resume including detail qualification, career path, experience in project management and experience in conducting project management training. Aside this urgent time sensitive class, there will be multiple trainings in several locations in USA, Canada, UK, Europe and Africa so applicants from various locations are encouraged to apply so they can be contacted at s...

...my appointments, managing schedules, and helping to plan networking opportunities. I also need assistance in creating PowerPoint presentations that align with my brand's guidelines. Experience in photon editing, event planning, and adept with numbers as desired. Some responsibilities would include: - Managing appointments and schedules - PowerPoint presentations design and production - Assisting with event planning - Organizing networking events - Coordinating gifts Some more responsibility will be added when we meet, also there is a good flexibility with working times. Ideal applicants will have previous experience working as a personal assistant or in an administrative role, familiarity with Microsoft PowerPoint, and a keen eye for detail. While photon edging ...

I'm looking to transform my game videos, which are currently in Full HD format, to weave a captivating story for my viewers. - The initial task involves trimming and removing any unwanted parts from less than 30 minutes of footage. - I want to bring the remaining video clips to life by adding special effects and animations to enhance the overall viewer engagement. - Additionally, adjusting audio levels is crucial to provide crystal clear sound and further enrich the gaming experience. Ideal strengths for this project would be technical proficiency in video editing software, a knack for storytelling through visual effects, and a solid understanding of audio engineering. If you have worked on gaming videos before, that would be a plus!

Logo - PRO FIGHTERS for a new website The website will be about Muaythai Professional fighters and will include fighters profile and results. Mainly the website will be a data base for professional fighters.

I'm looking for a skilled web developer to create an e-commerce website for my business. The website's main purpose is to provide an online platform for customers to purchase my products. Key Requirements: - Full E-commerce Functionality: The website should have all the necessary features for an e-commerce platform, including a shopping cart, product pages, checkout and more. - Multi-Payment Integration: I'd like all types of payment methods to be integrated, including credit card, PayPal, bank transfer, etc. - Product Management: As I plan to sell less than 100 products, the website should be easy to manage in terms of product listings, descriptions, and images. Ideal Skills & Experience: - Proficient in E-commerce Development: Ex...

I'm looking for a talented video editor to assist in creating Instagram reels. The primary goal of these reels is to increase brand awareness. Key Requirements: - Editing Style: The editing style required is cinematic. - Video Duration: The reels should be between 15-30 seconds. The ideal candidate should have experience in social media video editing, particularly Instagram. You must be able to bring the brand to life in a visually appealing and engaging way, while maintaining a cinematic feel. Please include relevant samples or portfolio links in your bid.

I'm in need of a skilled professional to help me with my residential buildi...to be incorporated into the project files, which are currently in a different format. Key Tasks: - Redraw floor plans to reflect necessary modifications - Ensure the redrawn plans are in a DWG (AutoCAD) format The redrawn plans should contain basic outlines only. There is no need for detailed dimensions, notes, or specifications. Ideal Skills & Experience: - Proficiency in AutoCAD and DWG file handling - Experience in architectural drafting and floor plan redesign - Strong attention to detail to ensure the new plans reflect the modifications accurately. Please note that the project entails working with an existing project, so the ability to understand and incorporate changes in...

I require the expertise of a talented 3D designer who can bring my mansion's floor plan to life. A high degree of realism is required in the model. - The Model: We're looking at an exterior-only 3D model of the mansion. The modeling should be able to precisely depict the architectural elements, facade details, and other key features. - File Format: I need the final deliverable as an FBX file, 3ds Max. The model must be optimized for easy viewing and incorporation into further design workflows. - Stylistic Preferences: I favor realism. The 3D model should represent the real-world qualities of the mansion as much as possible. Ideal candidates for this project would have: - Strong experience in realistic 3D modeling, particularly of architectural structure...

I''m looking for ​a Canadian expert ​in pensions ​and personal tax, with full knowledge of CPP, OAS, and GIS benefits. I'm resident in BC but I have a Quebec-regulated LIRA. I​ am not looking for investment or generic advice, but personalized consulting at an hourly rate by video. I think an hour or two will be enough, at least to start. ​You would advise me about how to draw down my limited registered investments and plan for my impending pension income in a tax-efficient way. If you are not based in Canada, please do not apply. Automated replies will also be rejected.

I am looking for a talented writer to craft a compelling cover letter for an marketing position. Key Requirements: - Experience with writing cover letters for marketing roles. - Understanding of the marketing industry and its latest trends. - Ability to tailor the letter for the job. - Please refer to my attached resume and job requirement. Your main task will be to create a persuasive narrative that highlights my skills, enthusiasm, and potential as a marketing professional. Although not mandatory, experience in the following will be a plus: - Working with fresh graduates or entry-level professionals. - Incorporating industry-specific achievements in cover letters. Prior experience in the marketing field or recruitment will be a significant asset. A success...

I'm looking for a skilled video editor who can help me create engaging review and how-to videos for products. Key Responsibilities: - Editing TikTok videos to be between 15 to 60 seconds long - Incorporating English voice-over. I will provide sample videos for you to use in the video. You can use snippets of the sample videos and cut them in small snippets for the final video. I will provide the script at well.

...professional to spearhead a targeted campaign aimed at driving user engagement for our meme coin. The project doesn't have specific requirements about target audience, but the ideal candidate should be able to create strategies that resonate with Gen Z and Millennials. Key responsibilities include: - Designing and executing a marketing plan that fosters community interaction and engagement with our coin. - Leveraging platforms such as social media and crypto forums to reach our audience effectively. - Monitoring and analyzing the campaign's performance, adjusting strategies where necessary to improve results. - Staying up-to-date with current trends and best practices in meme coin marketing. The ideal candidate for this role should have: - Proven expe...

I am in search of a skilled ...to design a comprehensive home automation solution for a 4 room apartment. Key Requirements: - The scope will involve creating an AutoCAD file, a wiring plan, and a 2D structure for the products in the architecture plan. - You must also provide a list of quantities. Specific Features & Functions: - The automation project should include lighting control and temperature control. Integration: - There is no need for voice control or mobile app integration. Scalability: - The system should be designed to be scalable for future upgrades or additions. Ideal Skills: - Proficiency in KNX engineering with a portfolio demonstrating similar projects. - Strong AutoCAD skills. - Ability to design for scalabili...

I need one Flask developer for some easy tasks now I need work for long term I need work from Pakistan or Indian Coder

I'm looking for a skilled freelancer to create and manage advertisements on different social media platforms such as Twitter, Reddit, and Facebook. Your task will be to drive traffic to my services-oriented small business website. Ideal candidates for this project: - Have experience in designing engaging ads. - Are proficient in placing ads on Twitter, Reddit, and Facebook. - Have a good understanding of the services industry. - Can effectively target and engage with executives, HR managers, small business owners, government leaders, emerging leaders, women in government, and LGBTQ government employees. If you're able to create visually appealing, effective ads that can engage a diverse audience, I'd love to hear from you.

1) You will help me reach out to recruiters, hiring managers and talent acquistions regarding particular positions 1a) Share the actual job applied to in the spreadsheet so i can reference it if I get contacted.***very important*** 2) Help manage applications 3) Filter job search and apply- (will share details when we speak and if hired) 4) More details will be shared in messaging and a call we will have weekly 5) weekly checkins 6) set up interviews for me via my Calendly 2hr max

I'm a highly fluent speaker of Chinese, but I lack the ab...language. I'm seeking a skilled private tutor who can help me bridge this gap and teach me how to read Simplified Chinese. Ideal Skills and Experience: - Proven experience in teaching Chinese, ideally to non-native speakers - Ability to assess my current language skills and design a tailored learning plan to improve my reading proficiency - Patience and good communication skills to guide me through the learning process - Knowledge of Simplified Chinese script - Understanding of how to structure lessons for effective learning The successful candidate should be able to provide a structured and engaging learning experience to help me achieve my goal of reading and writing in Chinese - my main focus is on rea...

We are on the lookout for a highly creative and skilled furniture design specialist who can craft an imaginative and practical 3D plan and cutting layout for a bespoke wardrobe. This project is not just about utility but also about creating a piece of art that enhances the aesthetics of the space it occupies. Creativity & Vision: Ability to conceive unique and beautiful designs that combine functionality with elegance. Technical Proficiency: Expertise in 3D modeling software and understanding of the technical aspects of furniture production, including precise cutting plans. Attention to Detail: Passion for finesse, with a keen eye for dimensions, materials, and the overall harmony of the design within the space. ? Project Details: Objective: To des...

I'm seeking an illustrative book cover for my book, "Kingdom Principles". It's authored by Bishop Michael J. Rogers Sr. and aimed at an adult audience. Key Requirements: - The cover should showcase a blend of cool colors - particularly blues, greens, and purples. These colors should help convey a sense of serenity, depth, and perhaps a touch of mystery. - The illustration needs to be professionally executed, capturing the essence of the Kingdom Principles that my book delves into. This can encompass visual metaphors, symbols, or abstract representations that align with the theme. - The design should resonate with the target audience, adults, and reflect the spiritual and enlightening content of the book. Ideal Skills and Experience: - Proven experience in desi...

Need website inquries based as discussed

...feedback from social media engagement • Nurture an audience ahead as part of pre-launch activities. The attached document provides additional details of these three projects. Indicate your interest in the opportunity by preparing and submitting a proposal in a Word document. This proposal should not exceed 1 page. Your proposal should indicate a high-level strategy of a social media engagement plan and your cost estimate. Only freelancers who submit proposals as per the requirements above will be contacted. Indicate your freelancer ID in the submitted document....

I'm in need of an experienced C# desktop programmer who is well-versed in SQL Server 2019. The primary task is to ensure that new columns added to the database are correctly displayed in the Excel report generated by the application also fix some minor areas that will discuss in detail Key Responsibilities: - Troubleshoot and fix the issue of new columns not being displayed in the Excel report - Ensure that all relevant data is correctly fetched from the SQL Server 2019 database - Implement a seamless solution that does not affect the overall functionality of the application Ideal Skills and Experience: - Strong proficiency in C# programming language - Expert knowledge of SQL Server 2019, including stored procedures and functions - Prior experience with similar tasks i...

I'm in need of a professional who has extensive experience with SharePoint, Power Apps, Power Automate, and secondary Power BI . I need support for my consultant indian time 8:30 pm to 11:30 pm Monday to Friday. 12$/hourly.. payment every saturday vai peayplea. I already have other indian guys who are working with me since 2019 to present. This support will be on zoom meeting. Which we will provide u and u will connect with my consultant for support.

I'm hosting a Bible seminar in Kreol and need an interpreter who can fluently translate spoken Kreol to English. This is a one-day event, so it's a relatively short assignment but crucial for bridging language gaps and ensuring all participants can follow the content. Requirements: - Proficiency in both Kreol and English - Experience in translation/interpretation, especially in a seminar or religious context, would be highly beneficial - Strong communication skills to ensure the interpretation is clear and accurate This role would suit a professional interpreter who is comfortable with religious terminology and has a proven track record of translating effectively in real-time.

Topic Settlement by Courts of Substantive Claims for which Arbitration Has Been Agreed Upon. Explanation: According to Article 8 of the UAE Arbitration Law, “1- A Court before which a dispute is brought in a matter covered by an arbitration agreement, shall declare the inadmissibility of the action, if the defendant has raised such plea before submitting any request or defence on the substance of the case, and unless the Court finds that the arbitration agreement is void or incapable of being performed. 2- Where an action referred to in the preceding Clause has been brought, the arbitration proceedings may nevertheless be commenced or continued, and an arbitral award may be made”. This provision is parallel to Article 8 of the Model Law which provides that “(1) A c...

Hi Amna! I haven't received any orders; however, I am working p-t now and I want to pay you for the 2 angels. The agreed price was $100 for both and I included $20 to bridge the 10% cut taken by Freelancer. You will also get 30% royalty payments for these two pieces as discussed previously. I just want you to get paid something asap. Thank you so much!

I am looking for a skilled freelancer to create slides for 6 separate lectures for my online college course on chiropractic. Each lecture will require 20-30 slides. The slides need to be visually appealing, engaging, and well-organized to deliver the course content effectively. The freelancer must have expertise in creating educational slides. Key skills required: - Proficiency in slide creation software (e.g., PowerPoint, Google Slides) - Knowledge of effective information presentation techniques - Ability to condense complex information into concise and visually appealing slides The ideal timeframe for completion is within 1-2 months, with flexibility for revisions.

Are you a talented 3D designer with a passion for creating vibrant and engaging event layouts? SARYA EVENTS LLC OPC is seeking a skilled freelancer to bring our UAE Union Day, Flag Day celebrations, and wedding venues to life through stunning 3D visualizations. About the Project: We are planning grand celebrations for UAE Union Day and UAE Flag Day, incorporating traditional Emirati elements and activities, as well as designing beautiful wedding venues. We need detailed 3D visualizations for the following venues: Scope of Work: UAE Union Day Venues: Locations: Indoor and outoor location. Objective: Showcase patriotic decorations and activities that highlight traditional Emirati culture and heritage. Tasks: Create detailed 3D models...

I'm in need of a professional who can help me establish my online store on Shopify. I plan to start with less than 50 products, focusing on the clothing and accessories niche. Key Responsibilities: - Categorizing the products effectively - Uploading the products to the Shopify platform - Crafting enticing product descriptions that can stimulate sales - Ensuring a consistent and appealing layout across the site The ideal candidate for this role should have: - Profound experience in setting up and managing Shopify online stores - Prior experience with product management, preferably in the clothing and accessories domain - Excellent writing skills to create compelling product descriptions - An eye for detail to ensure the store looks professional and engaging Thi...

Hello^^^^. I'm using Amazon AWS and would like to request server maintenance. First of all, I would like to ask you to do as much as possible for server security and privacy, such as SSL installation, automatic backup once a day, DDOS attack prevention, system performance optimization, hacking prevention, encryption between data transmissions, real-time monitoring, data recovery, backdoor checking, backdoor checking and deletion of compromised files, attack root identification and blocking, suspicious process occupation identification and recovery, server hacking analysis, server access history tracking, password recovery and complexity setting, virus and malicious software checking,,data leakage prevention.....etc My current monthly budget is about $50, Please send me...

I need to convert a DWG file of a 90 cents property into smaller plots for individual sale. Key Responsibilities: - Review the existing DWG file and develop a subdivision plan that will maximize the value of the property for individual sale. - Customize the dimensions of each plot to meet my requirements. Ideal Skills and Experience: - Proficiency in CAD software and handling DWG files. - Strong communication skills for understanding and executing my customized plot dimensions.

I need assistance in creating Marathi subtitle files in SRT format for five separate videos on YouTube. Each video is approximately 20-25 minutes long. The subtitles should be in Marathi and match the spoken content in the videos verbatim. Non-verbal elements such as background music, sound effects, and speaker identification do not need to be included. The focus is solely on the spoken content. The freelancer shall deliver one subtitle per day and complete the project in five days.

I'm aiming to improve my domain authority from the current 38 to 60. I have a multi-faceted strategy in place to achieve this, which includes a mix of on-page and off-page SEO efforts. Key Tasks: - Creating High-Quality Backlinks: I need an expert who can build high-quality backlinks from authoritative and relevant websites. These backlinks should be ethical and abide by search engine guidelines. - On-Page SEO Optimization: My website needs to be technically sound and well-optimized. This includes working on meta tags, improving site speed, enhancing mobile responsiveness, and ensuring a great user experience. Success Measurement: - I track the success of these efforts primarily through organic traffic and search engine rankings. As my domain authority improves, I expect t...

I own an event hall in India, particularly a marriage hall. Currently, it is the off-season, and I am seeking a digital marketing specialist who can devise and implement a robust strategy to attract clients throughout the year. Key Responsibilities: - Plan and implement a comprehensive digital marketing strategy leveraging social media and SEO. - Analyze market trends to identify opportunities and challenges to optimize our marketing efforts. - Collaborate with the design team to create engaging content. - Monitor and report on the performance of marketing campaigns. Target Audience: - Couples getting married. - Event planners. - Local community. Unique Selling Points: - Spacious indoor space. - Beautiful outdoor garden area. Ideal skills: - Proven work experience in digital ma...

I'm in urgent need of a comprehensive, step-by-step guide for integrating JumpCloud Single Sign-On (SSO) with Microsoft 365 Business Standard. (Azure Free Tier mandatory) The guide needs to be designed and delivered as a Word Document with detailed instructions and screenshots for each step. Key Requirements: - Create a detailed guide: This guide should be comprehensive, clear and easy to follow for someone with basic technical skills. - Integrate JumpCloud SSO with Microsoft 365: The guide should walk through the process of integrating these two systems, ensuring a secure and efficient setup. My Primary domain microsoft is : The domain Office 365 for my business is : Ideal Skills and Experience: - Experience with JumpCloud and Microsoft 365 - Profi...

Hello, I hope you are well. My name is Umut Sevinç. I have a project that needs to be done, and I am contacting you for this reason. It will be developed using WPF App (.Net Framework). This is a Real Estate project. The project will include adding, deleting, and updating listings, and will use a database and layered architecture. The listings will be for apartments, villas, and buildings for sale & rent. I do not require a professional-level work; a beginner-level implementation will suffice. Our budget for this project is $50. I would appreciate an immediate response, whether positive or negative. Thank you again, and I hope you have a good day.

I'm looking for a website developer who can build me an online store on WordPress which I could migrate to Hostinger. The store will primarily cater to physical products, and I plan to list more than 200 items. However, there is no need to develop the product and product descriptions for all the products. Some templates and editable product box will suffice my need. Some Key Requirements: - WordPress Expertise: Must be proficient with the WordPress platform. Having prior knowledge of Hostinger is desirable but not required. - eCommerce Experience: Prior experience in developing online stores with all the functions is necessary. - Minimums 2 months of support after go-live. - Should be compatible with Mobile browsers as well. - User Login Panel, Shopping Cart, Ne...

I'm in search of an expert Image Consultant to assist with my personal brand a...overall look that aligns with my personal style and professional image goals. The ideal candidate should have experience in image consultation and style advising. When sending your proposal, please provide a detailed plan or approach for the project. I prefer to communicate via Phone/Skype calls, so being comfortable and proficient with these tools is a must. Looking forward to working collaboratively to elevate my image and wardrobe. Please send send some example before and after pictures and what the aim was and the process involved to get from current personal brand to the 'new you' image. If collaboration is a success, I would be open to working together with my cl...

...comprehensive 2D plan for a 250 sqm basement in a residential property. This plan should include the following: - Walls and partitions: The layout should define and differentiate the spaces in the house, ensuring a clear and practical flow. - Furniture layout: An optimal furniture layout for a property with more than 4 bedrooms. This should consider the size and placement of each room, ensuring a balance between functionality and aesthetic appeal. the plan to include the following 1- living (15 person)+ dining area (10 chairs) 2- office room 3- meditation room (330x250cm) 4- Guest room 5- small gym (could be integrated with office) 6- Game Room 7- Theater/cinema room 8- Storage Ideal candidates should have: - Proven experience in creating d...

...clinical protocol and informed consent form (ICF) written for a study involving adult participants. The purpose of these documents is threefold: - To clearly define the procedures and treatment plan of the study. - To ensure ethical conduct and participant consent throughout the course of the study. - To facilitate necessary regulatory approvals. Given the nature of this assignment, extensive experience in creating detailed, step-by-step procedural documents for clinical studies is imperative. An understanding of regulatory requirements would also be beneficial. The end goal is to have a complete, thorough clinical protocol and ICF that satisfies ethical guidelines, facilitates regulatory approval, and lays out a clear pathway for the study. Proficiency...

As a new vascular surgeon in Amman, I am aiming at advertising for my practice. I am seeking talented professionals to come up with a design scheme to advertise my new clinical practice, presenting it in a unique fashion to achieving good visibility and reach to potential patients from Jordan or neighbour countries. My goal now is to appeal to a wide audience to get my name known, and to make some essential information accessible to new patients. - Branding: Your input in creating an impactful logo and establishing a suitable, comforting colour scheme is essential. Your expertise in medical branding would be valuable. - Website Design: Strong web development skills would be required to create a user-friendly, professional, accessible, and visuall...

...research task. It's a chance to create genuine impact for businesses dealing with unfair practices, and to contribute to a fairer business landscape. My business has been using a business management software which uses STRIPE INC. to process payments. When I bill a client Stripe processes the payment the client makes. Starting in October of 2023 Stripe placed a RESERVES on my account that holds 35% of all payments for 90 days. There reasoning behind this didn't make sense. They said it was because I was high risk for disputes and chargebacks yet I hadn't had any of those for a year. Once I explained my business they would remove the reserve after a couple weeks.. Meanwhile my business came to a halt because that 35% is essential ...